administración y gestión de un pequeño establecimiento comercial
TRANSCRIPT
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7/23/2019 Administracin y Gestin de un pequeo establecimiento comercial
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JVRZH 2=>2(2=>:
N@ICGCZPRNJCG S DFZPCG @F VG ]F^VFHFZPNBLFJCICFGPH JHIFRJCNL
]RHEFZHRN1 Eflc Jnbrfrn Zgjofq
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HBAFPCUHZ DFGFRNLFZ @FL IH@VLH ]RHEFZCHGNL1
Fafjvpnr lhz }lngfz `f njpvnjcg fzpnblfjc`hz }nrn ln jhifrjcnlcqnjcg `f}rh`vjphz s(h zfrucjchz fg lnz ifahrfz jhg`cjchgfz `f jnlc`n`, pcfi}h, lvdnr s
}rfjch' N`icgczprnr s dfzpchgnr vg }f~vfh fzpnblfjcicfgph jhifrjcnl'
]rh}cjcnr fgprf lhz nlvighz vg njfrjnicfgph nl nvphfi}lfh jhih ehrin `fcgzfrjcg lnbhrnl'
JHGPFGC@HZ1
Lnz Vgc`n`fz `f Prnbnah }nrn jn`n vgh `f lhz jhgpfgc`hz hrdngcqn`hrfz zhg lnzzcdvcfgpfz1
VP')>) Ln fi}rfzn s zv fgphrghVP)2) Flfjjcg `f ln c`fn `f gfdhjchVP):) Ln ehrin avr`cjn `f ln fi}rfznVP)0) ]nghrnin `f ln `czprcbvjcg jhifrjcnlVP)6) Ln cgufzpcdnjcg jhifrjcnl fg fl }f~vfh jhifrjchVP)5) Vbcjnjcg `fl fzpnblfjcicfgph jhifrjcnlVP)4) ]lngcecjnjcg jhifrjcnl fg fl }vgph `f ufgpnVP)?) Jhgpnbclc`n` fg fl }f~vfh jhifrjchVP)3) Lhz rfjvrzhz ovinghz fg ln fi}rfzn jhifrjcnlVP)>=) Hblcdnjchgfz eczjnlfzVP)>>) Ecgngjcnjcg fg fl }f~vfh jhifrjch
VP)>2) ]rhsfjph fi}rfznrcnl
JHGPFGC@HZ IGCIHZ1
Ln fi}rfzn s zv fgphrgh Jhgjf}ph avr`cjh)fjhgicjh `f fi}rfzn
@fecgcjcg `f ln njpcuc`n`
Fzprvjpvrn hrdngcqnpcun s evgjchgnl
Lhjnlcqnjcg, vbcjnjcg s `cifgzcg lfdnl `f ln fi}rfzn
Rfdvlnjcg n}lcjnblf fg inpfrcn `f jhifrjch cgpfrchr s jhgzvih
Cgzpcpvjchgfz jhi}fpfgpfz fg jhifrjch cgpfrchr
Fzprvjpvrn `f `czprcbvjcg jhifrjcnl Jhifrjch cgpfrchr s fzprvjpvrnz jhifrjcnlfz
Nzhjcnjchgczih f cgpfdrnjcg
Gvfuh `fznrrhllh `f ln `czprcbvjcg
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Ln cgufzpcdnjcg `f ifrjn`hz fg ln ci}lngpnjcg `f }f~vfhzfzpnblfjcicfgphz jhifrjcnlfz Hbafpcuhz `f ln cgufzpcdnjcg
Unrcnblfz ~vf nefjpng nl hbafph `f vg fzpv`ch jhifrjcnl
Evfgpfz `f cgehrinjcg
Pc}hz `f cgufzpcdnjcg jhifrjcnl Enzfz `fl fzpv`ch `f ifrjn`h
Pjgcjnz `f cgufzpcdnjcg
Hbpfgjcg `f cgehrinjcg
N}lcjnjcg `f ln fzpn`zpcjn fg ln cgufzpcdnjcg f ifrjn`hz
Jrfnjcg s lfdnlcqnjcg `f }f~vfhz fzpnblfjcicfgphz jhifrjcnlfz Ehrinz avr`cjnz `f lnz fi}rfznz
Fi}rfznrch cg`cuc`vnl1 jnrnjpfrzpcjnz s rfz}hgznbclc`n`fz
Fi}rfznrch zhjcnl1 jnrnjpfrzpcjnz, pc}hz `f zhjcf`n`fz'
Dfzpcg `f ln jhgzpcpvjcg s }vfzpn fg inrjon' Pricpfz hecjcnlfz s`hjvifgpnjcg
Flfifgphz }nprcihgcnlfz
Rfjvrzhz ovinghz s inpfrcnlfz
Rfdvlnjcg `f lnz rflnjchgfz lnbhrnlfz Hblcdnjchgfz lnbhrnlfz
Jhgufgch `fl zfjphr
@cefrfgpfz pc}hz `f jhgprnphz lnbhrnlfz
Gicgn
Zfdvrhz zhjcnlfz
Dfzpcg n`icgczprnpcun @hjvifgpnjcg n`icgczprnpcun
Jhgefjjcg `f `hjvifgphz ifrjngpclfz rflnjchgn`hz jhg ln jhi}rnufgpn
Jhgefjjcg `f `hjvifgphz ifrjngpclfz rflnjchgn`hz jhg fl jhbrh(}ndh
Jhgpnbclc`n` s lcbrhz jhgpnblfz
Fl jcjlh jhgpnblf
Fl ]lng Dfgfrnl `f Jhgpnbclc`n`
]rcgjc}nlfz lcbrhz jhgpnblfz1 lcbrh `f cgufgpnrchz s jvfgpnz ngvnlfz, lcbrh`cnrch, lcbrh inshr
Zfrucjchz fi}rfzn bngjnrchz }nrn ln }f~vfn
Jhi}rnufgpn s nl~vclfr `f bcfgfz cgivfblfz
Hblcdnjchgfz eczjnlfz Jnlfg`nrch eczjnl
Ci}vfzphz iz ci}hrpngpfz ~vf nefjpng n ln njpcuc`n` `f ln fi}rfzn
Rfdifgfz eczjnlfz `fl CUN s zvafphz }nzcuhz
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Lc~vc`njcg `fl CUN f CR]ELcbrhz `f CUN s rfdczprhz nvxclcnrfz
Dfzpcg ecgngjcfrn `f vgn fi}rfzn Evfgpfz `f ecgngjcnjcg
Ecgngjcnjcg }rh}cn
Ecgngjcnjcg nafgn
Lnz fgpc`n`fz `f jr`cph s zvz h}frnjchgfz1 Gfdhjcnjcg `f fefjphz'Enjpvrnz `f gfdhjcnjcg' Jvfgpnz jhrrcfgpfz
Cgpfrz jhi}vfzph' Unlhrfz ecgnlfz s unlhrfz njpvnlfz' Pc}hz ghicgnlfz spc}hz fefjpcuhz
]rzpnihz bngjnrchz n jhrph s lnrdh }lnqh
Fl lfnzcgd' Fl enjphrcgd'
Nsv`nz s zvbufgjchgfz n ln }f~vfn fi}rfzn
Rnpchz fjhgicjh)ecgngjcfrhz `fl zfjphr
]rhsfjph fi}rfznrcnl
PFI]HRNLCQNJCG1
]RCIFR PRCIFZPRF1
) V'P' >1 C`fgpc`n` }rhefzchgnl s uczcg dfgfrnl `fl i`vlh'
)
V'P' 21 Nglczcz `fl jhifrjch cgpfrchr s `f ln fzprvjpvrn `f ln `czprcbvjcg'
) V'P' :1 N}lcjnjcg `f lnz pjgcjnz `f cgufzpcdnjcg `f ifrjn`hz }nrn
}f~vfhz gfdhjchz'
) V'P' 01 @fpfricgnjcg `f lhz rfjvrzhz ovinghz s inpfrcnlfz'
ZFDVG@H PRCIFZPRF1
) V'P' 61 Fzpv`ch s bz~vf`n `f ecgngjcnjcg'
) V'P' 51 Dfzpcg `f ln Jhgzpcpvjcg s }vfzpn fg inrjon `f vg }f~vfh
jhifrjch'
) V'P' 41 Rfnlcqnjcg `f vg }rhsfjph `f jrfnjcg `f vg }f~vfh
fzpnblfjcicfgph jhifrjcnl'
) V'P' ?1 C`fgpcecjnjcg `f lnz hblcdnjchgfz ifrjngpclfz, lnbhrnlfz s eczjnlfz
`frcun`nz `fl `fznrrhllh `f ln njpcuc`n` jhifrjcnl'
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PFRJFR PRCIFZPRF1
) V'P' 31 Dfzpcg `f ln `hjvifgpnjcg ~vf hrcdcgng lnz jhi}rfnz s lnz
ufgpnz'
) V'P' >=1 Dfzpcg `f lhz if`chz `f }ndh s h}frnjchgfz bngjnrcnz'
) V'P' >>1 Dfzpcg `f ln `hjvifgpnjcg rflnjchgn`n jhg fl }frzhgnl'
) V'P' >21 Cgpfr}rfpnjcg `fl }rhjfzh jhgpnblf'
IFPH@HLHDN1
Fx}hzcjcg }hr }nrpf `fl }rhefzhr `f lhz jhgpfgc`hz s fx}lcjnjcg zvjcgpn `f lhziczihz zfdg fl lcbrh f pfxph `f Ij Drnt )Ocll
Prnbnahz pngph cg`cuc`vnlfz jhih jhlfjpcuhz `fgprh s evfrn `fl nvln'
Uczcpnz n fi}rfznz, efrcnz s hprnz njpcuc`n`fz evfrn `fl nvln, ~vf zf jhgjrfpnrgfg ln ifihrcn'
Rfnlcqnjcg `f jvfzpchgfz pngph pfrcjnz jhih }rjpcjnz }nrn ln jhi}rfgzcg `f lninpfrcn s nglczcz }hr }nrpf `fl }rhefzhr `fl drn`h `f nzciclnjcg `f lhzjhgpfgc`hz'
Nglczcz `f ghpcjcnz s nrpjvlhz rflnjchgn`hz jhg ln inpfrcn' ]rhsfjjcg `f u`fhz'
Fzpv`ch `f ehrivlnrchz pngph `f jhgprnphz jhih `f fgprfuczpnz `f zfdvcicfgph'
ZCZPFIN @F FUNLVNJCG S JRCPFRCHZ @F JNLCECJNJCG1
Ln funlvnjcg hrcfgpn`n nl nglczcz `fl }rhjfzh `f n}rfg`cqnaf zf rfnlcqnr `f`hz ehrinz1
Fg }rcifr lvdnr lh ~vf zf rfecfrf, zhbrf ph`h, n lnz }rfdvgpnz ~vf rfnlcqnglhz nlvighz fg fl prngzjvrzh `f ln fx}hzcjchgfz `fl }rhefzhr, n lnz
rfz}vfzpnz ~vf `ng n zvz }rfdvgpnz, nz jhih nl `clhdh ~vf zf fzpnblfjffgprf lhz }rh}chz nlvighz fg lnz }vfzpnz fg jhig `f lnz njpcuc`n`fzrfnlcqn`nz; s n`fiz n lnz njpcuc`n`fz `fznrrhlln`nz fg jlnzf s, fg zvjnzh, n prnbnahz rfnlcqn`hz evfrn `fl nvln'
Fg zfdvg`h lvdnr fl iph`h `f funlvnjcg ~vf zf vpclcqng }nrn rfjhdfrcgehrinjcg nl ecgnl `fl }rhjfzh `f fgzfngqn)n}rfg`cqnaf, fzpnr bnzn`hfg }rvfbnz fzjrcpnz `f rfz}vfzpn brfuf h pfinz ni}lchz n `fznrrhllnr'
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Fg fl lpcih prcifzprf zf }rfu rfnlcqnr vg }rhsfjph fi}rfznrcnl, ~vf prnpnr ph`hzlhz jhgpfgc`hz ngnlcqn`hz fg fl jvrzh `fz`f vg }vgph `f uczpn }rjpcjh s jfrjngh n
ln rfnlc`n`'
JRCPFRCHZ @F JNLCECJNJCG1
Lnz enlpnz `f hrphdrnen zf pfg`r fg jvfgpn zfdg lh `n`h s fx}vfzph fg jlnzf
Zf rfnlcqnrg vgh h unrchz jhgprhlfz h fxifgfz prcifzprnlfz' Fl gifrh `f}rfdvgpnz `f}fg`fr `f lhz jhgpfgc`hz ci}nrpc hz s zhbrf ph`h `fl avcjch `f}rhefzhr' Ln ghpn `f lhz fxifgfz h jhgprhlfz, zc zf onjf iz `f vgh, zfr lnghpn if`cn `f lhz fxifgfz h jhgprhlfz' Gh zf onr ghpn if`cn zc ln ghpn `f vghz`f lhz fxifgfz h jhgprhlfz fz cgefrchr nl 0' Ln ghpn `fl fxnifg fxifgfzzv}hg`r fl 4=& `f ln funlvnjcg
Lhz nlvighz ~vf gh zf }vf`ng }rfzfgpnr n lhz jhgprhlfz h fxifgfz zf}rfzfgpnrg fg ln rfjv}frnjcg
Zf rfnlcqnrg njpcuc`n`fz s prnbnahz fg jlnzf s fg jnzn ~vf zf fgprfdnrg `fgprh`fl }lnqh ~vf zf ecaf' Fzpnz njpcuc`n`fz zf unlhrnrg jhg N]PH h GH N]PH' LhzGH N]PH zf rf}fpcrg onzpn rfnlcqnrlhz bcfg' Fl N]PH zf unlhrnr jhg vg =,26'Fg jnzhz fxjf}jchgnlfz vg =,6 `f}fg`cfg`h `f ln njpcuc`n`' Lhz gh }rfzfgpn`hzfg }lnqh zf }rfzfgpnrg ngpfz `f ln funlvnjcg, nvg~vf gh zf unlhrnrg' Szv}hg`rg fl >=& `f ln ghpn `f jn`n funlvnjcg' Zc lhz prnbnahz gh zf fgprfdngngpfz `f ln funlvjcg fzpn n}nrfjfr zvz}fg`c`n
Fl 2=& rfzpngpf zfr }hr jhi}hrpnicfgph, }rfzfgjcn s prnbnah `fl nlvigh fgfl nvln'
]hr jn`n }nrpf `f jhg`vjpn ~vf fl nlvigh pfgdn `czicgvcr ln ghpn ecgnl `fln funlvnjcg fg =,26 }'
Zf rfnlcqnr vg ]RHSFJPH n lh lnrdh `fl 2 s : prcifzprf' @cjoh }rhsfjph zfunlhrnr fg fl lpcih prcifzprf' Zf unlhrnr zhbrf >=' s zf pfg`r fg jvfgpn n lnohrn `fl jljvlh `f ln Ghpn Ecgnl Hr`cgnrcn `f Avgch' Fg fl 2 prcifzprf zf `nr lnzcgzprvjjchgfz }nrn rfnlcqnr `cjoh ]RHSFJPH s jhih zf unlhrnr'
Rfjv}frnjcg1
Zf rfnlcqnr vg fxnifg `f rfjv}frnjcg fg ln }rcifrn s zfdvg`n funlvnjcg, fg lnfunlvnjcg zcdvcfgpf `f ln ~vf zf prnpf, }nrn lhz nlvighz ~vf gh onsng n}rhbn`h lnrfz}fjpcun funlvnjcg }hr pfgfr zvz}fgzn ln }nrpf `f lhz fxifgfz h jhgprhlfz' Fg fljnzh `f zfr }hr gh fgprfdnr h pfgfr Gh N}ph fg lnz njpcuc`n`fz s prnbnahz }f c`hz s
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rfnlcqn`hz fg jlnzf s fg jnzn, zf fgprfdnr h zf rf}fpcr ln }rvfbn, Fg ph`h jnzh, lnjnlcecjnjcg `f ln rfjv}frnjcg, zc zf zv}frn zfr `f vg 6'
Ln pfrjfrn funlvnjcg zf rfjv}frnr fg avgch, s pnibcg onbr hprn rfjv}frnjcg }nrn ln}rcifrn s zfdvg`n funlvnjcg' Fg ph`h jnzh zf pfg`r fg jvfgpn lh `cjoh ngpfrchrifgpf'
FUNLVNJCG ECGNL HR@CGNRCN AVGCH
Ln ghpn `f ln funlvnjcg ECGNL HR@CGNRCN zfr fl 5=& `f ln ghpn if`cn `f lnz prfzfunlvnjchgfz' Fl hprh 0=& `f ln ghpn zfr ln ghpn `fl ]rhsfjph' ]nrn onjfr ln ghpn if`cnfz gfjfznrch ~vf ph`nz lnz funlvnjchgfz fzpg n}rhbn`nz, nz jhih fl ]rhsfjph' Zcnldvgn funlvnjcg fzp zvz}fg`c`n h ln `fl ]rhsfjph ln ghpn `f ln funlvnjcg ECGNLHR@CGNRCN zfr gfdnpcun
Zc ln ghpn `f ln funlvnjcg ECGNL HR@CGNRCN fz gfdnpcun fl nlvigh cr n zf}pcfibrfjhg ph`h fl i`vlh' Zf lf jhgzfrunr ln ghpn `fl ]RHSFJPH, zc fzpn fz }hzcpcun'
FUNLVNJCG ECGNL F_PRNHR@CGNRCN ZF]PCFIBRF
Zf rfnlcqnr vg fxnifg dlhbnl `f ph`h fl i`vlh'
Zc lh zvz}fg`c`h fz fl ]rhsfjph zf jhrrfdcr lh gfdnpcuh }nrn }h`fr n}rhbnrlh
Fg fzpf ihifgph zf `fbfrg `f fgprfdnr ph`nz lnz njpcuc`n`fz s prnbnahz ~vf zf ongrfnlcqn`h fg jlnzf s fg jnzn `vrngpf fl jvrzh'
Ln funlvnjcg zf zv}frnr fgprfdng`h ph`nz fzpnz njpcuc`n`fz s pfgcfg`h n}rhbn`h flfxnifg s fl ]rhsfjph s jnljvln`n ln ghpn jhih zcdvf fxnifg 5=& s fl }rhsfjph fl 0=&'
NLVIGN@H VF ]CFR@N LN FUNLVNJCG JHGPCGVN
FUNLVNJCG ECGNL HR@CGNRCN AVGCH
Fl nlvigh ~vf }cfr`n ln funlvnjcg jhgpcgvn `fbfr fgprfdnr ph`nz lnznjpcuc`n`fz s prnbnahz }f`c`hz n lh lnrdh `fl jvrzh, fl }rhsfjph s zf}rfzfgpnrg n vg fxnifg dlhbnl ~vf `fbfrg zv}frnr'
Ln ghpn `f ln funlvnjcg zfr fl 5= & `f ln ghpn hbpfgc n fg flfxnifg dlhbnl, s 0=& `fl }rhsfjph' ]frh zc gh }rfzfgpn ph`nz lnznjpcuc`n`fz s prnbnahz }f`c`hz n lh lnrdh `fl jvrzh ln ghpn zfrgfdnpcun s zf `fbfr }rfzfgpnr n zf}pcfibrf'
FUNLVNJCG ECGNL F_PRNHR@CGNRCN ZF]PCFIBRF
Fl iczih jrcpfrch ~vf }nrn ln FUNLVNJCG ECGNL HR@CGNRCN @FAVGCH'
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JRCPFRCHZ @F FUNLVNJCG
Lhz jrcpfrchz `f funlvnjcg jhgzpcpvsfg lhz n}rfg`cqnafz bzcjhz ~vf `fbfgnljngqnr lhz nlvighz, zcfg`h lhz zcdvcfgpfz1
>')) C`fgpcecjnr lnz unrcnblfz fjhgicjnz s jhifrjcnlfz evg`nifgpnlfz ~vf `fbfg
jhgzc`frnrzf }nrn `fpfricgnr ln njpcuc`n`, `cifgzcg, vbcjnjcg s hrdngcqnjcgevgjchgnl `f vg }f~vfh fzpnblfjcicfgph jhifrjcnl, }rfjczng`h lnz evfgpfz ~vf}rh}hrjchgng cgehrinjcg rflfungpf nl rfz}fjph'
) Fgvifrnr lhz hrdngczihz }blcjhz s }rcun`hz `f n}hsh nl `fznrrhllh `f lnnjpcuc`n` `f fzpnblfjcicfgphz jhifrjcnlfz, c`fgpcecjng`h zv evgjcg fz}fjecjn'
) Fx}lcjnr fl jhgjf}ph `f evfgpf }rcinrcn, zfjvg`nrcn, `crfjpn f cg`crfjpn s `fecgcr}rhjf`cicfgphz }nrn hbpfgfr cgehrinjcg `f lnz iczinz'
) N }nrpcr `f vg zv}vfzph }rjpcjh jhgufgcfgpfifgpf jnrnjpfrcqn`h fg fl ~vf zf}rfjczn vg `fpfricgn`n cgehrinjcg }nrn ln }rhz}fjjcg `f vg ifrjn`hjhgjrfph1
C`fgpcecjnr lnz evfgpfz `f cgehrinjcg zfjvg`nrcnz s lhz }rhjf`cicfgphz `fnjjfzh n lnz iczinz'
Zflfjjchgnr ln evfgpf `f cgehrinjcg zfjvg`nrcn ~vf }vf`f }rh}hrjchgnr flunlhr iz ecnblf `f lnz unrcnblfz `fecgc`nz'
Jhgefjjchgnr vg ehrinph }nrn ln rfjhdc`n `f `nphz ~vf zf n`n}pf n lnzgfjfzc`n`fz `f cgehrinjcg'
) N }nrpcr `f vghz `nphz jhgufgcfgpfifgpf jnrnjpfrcqn`hz rflnpcuhz n lnzindgcpv`fz fjhgicjnz s jhifrjcnlfz `f vg `fpfricgn`h zfjphr1
N}lcjnr lhz fzpn`zpcjhz ~vf zvicgczprfg cgehrinjcg zhbrf ln zcpvnjcg fg
jn`n ifrjn`h' Cgpfr}rfpnr s ngnlcqnr fzpn`zpcjnifgpf lhz rfzvlpn`hz hbpfgc`hz `f`vjcfg`h
jhgjlvzchgfz'
N}lcjnr lhz }rhdrninz cgehripcjhz n`fjvn`hz') @n`h vg zfdifgph `f ifrjn`h jlnrnifgpf jnrnjpfrcqn`h s vg hbafpcuh
jhifrjcnl1
@fecgcr ln ivfzprn rf}rfzfgpnpcun `fl zfdifgph `f ifrjn`h `fecgc`h'
@czfnr vgn fgjvfzpn jhg ln ~vf zf rfjhang `nphz evg`nifgpnlfz }nrn flfzpv`ch'
Vpclcqnr n}lcjnjchgfz cgehripcjnz n`fjvn`nz'
2')) @czpcgdvcr lnz `cefrfgpfz ehrinz avr`cjnz `f fi}rfzn, c`fgpcecjng`h fg jn`n
jnzh fl drn`h `f rfz}hgznbclc`n` s lhz rf~vczcphz lfdnlfz igcihz }nrn zvjhgzpcpvjcg'
) @fzjrcbcr lhz pricpfz fxcdc`hz }hr ln lfdczlnjcg ucdfgpf }nrn ln jhgzpcpvjcg sfzpnblfjcicfgph `f vgn fi}rfzn, fz}fjcecjng`h lhz `hjvifgphz rf~vfrc`hz, lhzhrdngczihz fg lhz ~vf zf prnicpng s ln ehrin s fl }lnqh rf~vfrc`hz'
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) Cgpfr}rfpnr ln lfdczlnjcg fz}fjecjn ~vf rfdvln ln njpcuc`n` `f }f~vfhzfzpnblfjcicfgphz jhifrjcnlfz fg `fpfricgn`hz zfjphrfz'
) N }nrpcr `f vg zv}vfzph }rjpcjh `f jhgzpcpvjcg s }vfzpn fg inrjon `f vg}f~vfh fzpnblfjcicfgph jhifrjcnl jhgufgcfgpfifgpf jnrnjpfrcqn`h1
C`fgpcecjnr f cgpfr}rfpnr ln lfdczlnjcg ucdfgpf n}lcjnblf nl zv}vfzph `fecgc`h'
C`fgpcecjnr lhz hrdngczihz hecjcnlfz ~vf prnicpng ln `hjvifgpnjcg fxcdc`n' Jvi}lcifgpnr jhrrfjpnifgpf ln `hjvifgpnjcg rf~vfrc n s `fzjrcbcr fl
}rhjfzh `f prnicpnjcg `f ln iczin'
:')) ]rfjcznr lnz `cefrfgjcnz fgprf cgufrzcg, dnzph s }ndh s fgprf cgdrfzh s jhbrh') @fecgcr lhz jhgjf}phz `f Njpcuh, ]nzcuh fxcdcblf s Gfph, }rfjczng`h zv rflnjcg
evg`nifgpnl') C`fgpcecjnr lnz gfjfzc`n`fz evg`nifgpnlfz `f cgufrzcg fg cgihuclcqn`h fg
}f~vfhz fzpnblfjcicfgphz jhifrjcnlfz pc}h'
)@f`vjcr ufgpnanz f cgjhgufgcfgpfz `f ln nvphecgngjcnjcg `f vg }f~vfhfzpnblfjcicfgph jhifrjcnl'
) C`fgpcecjnr lnz evfgpfz s ehrinz iz onbcpvnlfz `f ecgngjcnjcg nafgn }nrn fl`fznrrhllh `f ln njpcuc`n` `f vg }f~vfh fzpnblfjcicfgph jhifrjcnl'
) Cgpfr}rfpnr ln cgehrinjcg ~vf zvicgczprng lhz rnpchz fjhgicjhz ecgngjcfrhziz vpclcqn`hz fg ln unlhrnjcg `f ln zcpvnjcg }nprcihgcnl `f }f~vfhzfzpnblfjcicfgphz jhifrjcnlfz'
) Fx}lcjnr fl jcjlh `f gfdhjch bzcjh `f vg }f~vfh fzpnblfjcicfgph jhifrjcnl,fzpnblfjcfg`h ln rflnjcg n`fjvn`n fgprf lhz elvahz `f jhi}rnz, ufgpnz, }ndhzs jhbrhz'
) N }nrpcr `f lhz rnpchz ecgngjcfrhz jhgufgcfgpfifgpf jnrnjpfrcqn`hz iz
rflfungpfz `f vg `fpfricgn`h zfjphr fg }f~vfhz fzpnblfjcicfgphzjhifrjcnlfz1@f`vjcr ln jhi}hzcjcg s }rh}hrjcg c`gfn `f lhz flfifgphz }nprcihgcnlfzfg fzpf pc}h `f fzpnblfjcicfgphz jhifrjcnlfz'
0')) @fzjrcbcr lnz jnrnjpfrzpcjnz bzcjnz `f lhz `czpcgphz pc}hz `f jhgprnphz
lnbhrnlfz, c`fgpcecjng`h zvz rf~vczcphz, `vrnjcg, ahrgn`n, pricpfz `fehrinlcqnjcg s zvbufgjchgfz s fxfgjchgfz, fg zv jnzh'
) ]rfjcznr lnz unrcnblfz lnbhrnlfz ~vf rfdvln fl jhgufgch jhlfjpcuh `fl zfjphr') @fecgcr lnz hblcdnjchgfz lnbhrnlfz `f vg fi}rfznrch nvpghih, c`fgpcecjng`h
`hjvifgpnjcg s pricpfz fxcdc`hz, }rhjf`cicfgphz s }lnqhz fzpnblfjc`hz')
Fx}lcjnr s(h c`fgpcecjnr lhz pricpfz, `hjvifgphz s }lnqhz rflnpcuhz n1Ln cgzjrc}jcg `f ln fi}rfzn fg ln Zfdvrc`n` zhjcnl'Neclcnjcg `f prnbnan`hrfz n ln Zfdvrc`n` Zhjcnl, nlpn, bnan s unrcnjcg `f`nphz'@fjlnrnjcg)lc~vc`njcg `f n}hrpnjchgfz `f ln fi}rfzn s prnbnan`hrfz n lnZfdvrc`n` Zhjcnl'
) @fecgcr lhz jhgjf}phz znlnrcnlfz bzcjhz ~vf jhi}hgf vgn gicgn pc}h'
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7/23/2019 Administracin y Gestin de un pequeo establecimiento comercial
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) Fx}lcjnr s(h c`fgpcecjnr lhz pricpfz, `hjvifgphz s }lnqhz rflnpcuhz n ln`fjlnrnjcg)lc~vc`njcg `f lnz rfpfgjchgfz rfnlcqn`nz n lhz prnbnan`hrfz njvfgpn `fl CR]E'
6'))
C`fgpcecjnr s jnrnjpfrcqnr lhz `hjvifgphz ifrjngpclfz bzcjhz dfgfrn`hz fg lnnjpcuc`n` jhifrjcnl, `czpcgdvcfg`h zv evgjcg s lhz rf~vczcphz lfdnlfz ~vf zf`fbfg rfvgcr'
) C`fgpcecjnr lhz rf~vczcphz lfdnlfz `f lhz jhgprnphz `f jhi}rnufgpn s `f nl~vclfr`f bcfgfz cgivfblfz'
) @fzjrcbcr lnz enzfz `fl }rhjfzh jhgpnblf `f ln cgehrinjcg fjhgicjh)ecgngjcfrn'
) @fzjrcbcr lhz }nrifprhz rflfungpfz ~vf `fbfg jhgzc`frnrzf fg ln zflfjjcg `fhefrpnz `f }rhuff`hrfz s ~vf zhg zvzjf}pcblfz `f gfdhjcnjcg'
) Cgpfr}rfpnr s `fzjrcbcr lnz ghrinz `f unlhrnjcg evg`nifgpnlfz `fecgc`nz }hr fl]lng Dfgfrnl `f Jhgpnbclc`n` }nrn1
Fl cgihuclcqn`hLnz fxczpfgjcnzLnz jhi}rnz s dnzphzLnz ufgpnz f cgdrfzhz
) Cgpfr}rfpnr s `fzjrcbcr ln cgehrinjcg evg`nifgpnl ~vf }rh}hrjchgn fl Bnlngjf`f Zcpvnjcg s ln Jvfgpn `f Rfzvlpn`hz'
) N }nrpcr `f h}frnjchgfz `f jhi}rnufgpn jhgufgcfgpfifgpf jnrnjpfrcqn`nz,flnbhrnr jhrrfjpnifgpf1
Ghpnz `f }f`c`hLhz nlbnrngfz s enjpvrnzLnz lfprnz `f jnibchLhz rfjcbhzLhz jof~vfzvpclcqng`h lhz ih`flhz `hjvifgpnlfz n`fjvn`hz'
) N }nrpcr `f vg zv}vfzph }rjpcjh jhgufgcfgpfifgpf jnrnjpfrcqn`h `f lc~vc`njcg`f vgn jvfgpn jhrrcfgpf h `f nohrrh, rfnlcqnr jhrrfjpnifgpf lhz jljvlhzn}lcjng`h vg iph`h vpclcqn`h onbcpvnlifgpf fg ln }rjpcjn bngjnrcn'
5')) @fzjrcbcr lnz jnrnjpfrzpcjnz `f lhz ci}vfzphz cg`crfjphz ~vf nefjpng nl precjh
`f ln fi}rfzn s lhz `crfjphz zhbrf bfgfecjchz') ]rfjcznr fl jnlfg`nrch eczjnl jhrrfz}hg`cfgpf n lnz fi}rfznz cg`cuc`vnlfz s
jhlfjpcunz') Fx}lcjnr lhz rfdifgfz eczjnlfz `fl CUN s lhz zvafphz }nzcuhz n lhz ~vf zf lfz
n}lcjn') @fzjrcbcr lhz }rhjf`cicfgphz `f `fjlnrnjcg)lc~vc`njcg `fl1 CFN, CUN, CR]E') Ci}vfzph `f Zhjcf`n`fz jhrrfz}hg`cfgpf n vgn }f~vfn fi}rfzn') @fzjrcbcr fl pc}h `f rfz}hgznbclc`n` fg ~vf zf cgjvrrf }hr cgjvi}lcicfgph `f lnz
hblcdnjchgfz eczjnlfz'
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7/23/2019 Administracin y Gestin de un pequeo establecimiento comercial
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Nl nlvign`h zf lf `n`h lh zcdvcfgpf1
N@ICGCZPRNJCG S DFZPCG @F VG ]F^VFH FZPNBLFJCICFGPHJHIFRJCNL
Vgc`n` `f jhi}fpfgjcn g 0
N`icgczprnr s dfzpchgnr vg }f~vfh fzpnblfjcicfgph jhifrjcnl
Jn}njc`n`fz pfricgnlfz
h N}lcjnr lhz }rhjf`cicfgphz n`fjvn`hz }nrn ln hbpfgjcg `f ln cgehrinjcg rflfungpf fg fl
fzpv`ch `f ln ci}lngpnjcg `f vg }f~vfh fzpnblfjcicfgph jhifrjcnl'
h Ngnlcqnr lhz }rhjf`cicfgphz }nrn ln jhgzpcpvjcg s }vfzpn fg inrjon `f vg }f~vfh
fzpnblfjcicfgph jhifrjcnl, `f njvfr`h jhg ln lfdczlnjcg ucdfgpf'
h Ngnlcqnr lhz flfifgphz }nprcihgcnlfz gfjfznrchz }nrn fl `fznrrhllh `f ln njpcuc`n` `f vg
}f~vfh fzpnblfjcicfgph jhifrjcnl'
h Cgpfr}rfpnr ln lfdczlnjcg lnbhrnl ucdfgpf s jhgufgchz jhlfjpcuhz `f `fpfricgn`hz zfjphrfz
`f ln njpcuc`n` `f jhifrjch, `fecgcfg`h lnz ci}lcjnjchgfz fg ln dfzpcg `f lnz rflnjchgfzlnbhrnlfz'
h Ngnlcqnr lhz }rhjf`cicfgphz n`icgczprnpcuhz bzcjhz rflnpcuhz n ln dfzpcg `f vg
fzpnblfjcicfgph jhifrjcnl f cgpfr}rfpnr s(h flnbhrnr ln `hjvifgpnjcg dfgfrn`n
h Fzpcinr lnz hblcdnjchgfz eczjnlfz `frcun`nz `fl evgjchgnicfgph `f vg }f~vfh
fzpnblfjcicfgph jhifrjcnl, `f njvfr`h jhg ln ghrinpcun ucdfgpf'
Jhgpfgc`hz1
Ln fi}rfzn s zv fgphrgh
Flfjjcg `f ln c`fn `f gfdhjch
Ln ehrin avr`cjn `f ln fi}rfzn
]nghrnin `f ln `czprcbvjcg jhifrjcnl
Ln cgufzpcdnjcg jhifrjcnl fg fl }f~vfh jhifrjch
Vbcjnjcg fl fzpnblfjcicfgph jhifrjcnl
]lngcecjnjcg jhifrjcnl fg fl }vgph `f ufgpn
Jhgpnbclc`n` fg fl }f~vfh jhifrjch
Lhz rfjvrzhz ovinghz fg ln fi}rfzn jhifrjcnl
Hblcdnjchgfz eczjnlfz
Ecgngjcnjcg fg fl }f~vfh jhifrjch
+Lhz jrcpfrchz `f jnlcecjnjcg ~vf n}nrfjfg fg ln }rhdrninjcg'
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