2016 r3 jason hale

RECYCLINGPARTNERSHIP.ORG1

WE BRINGSTAKEHOLDERS TOGETHERTo transform recycling for everyone.

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Try these tools, Join our network, and let’s Make Recycling More & Better!

RECYCLINGPARTNERSHIP.ORG

WHAT DO YOU WANT TO DO…

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REDUCECONTAMINATION

INCREASE PARTICIPATION


Cart campaignsGRANTS

open source resources

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http://tools.recyclingpartnership.org/wp-content/uploads/2015/05/AdoptingTimelineTechEd.pdf


proven, effective, ready for you

Cart campaignsGRANTS

open source resources


MoreBetterProgram

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tactical, practical, ready

RECYCLINGPARTNERSHIP.ORGRECYCLINGPARTNERSHIP.ORG

OUR FUNDING PARTNERS


Our ApproachIntegrate education with operationsDriving more, better recycled material


TARGETING YOUR AUDIENCE

?


TARGETING YOUR AUDIENCE

15-20%

60%

20-25%

Attention to message

ParticipationGOAL: Recycle Correctly

GOAL: Recycle Frequently and Correctly


We don’t need people to think

about recycling, we need them to

recycle without having to think

about it.


What We Know

We can’t only educate. Awareness and knowledge

do not change behavior.

Many feel like they are recycling right, but they aren’t.

Teaching children is good,

but doesn’t change recycling behavior in the

home.

Enforcement without education is frustrating and

disenfranchising.

Confusion on plastics, evolving packaging and

rules of what / how to recycle.

Convenience, relevance, positive

perception (not guilt) must outweigh any barriers.


Thus, What We Do

Operations + education, plus behavior triggers.

Positive messaging and simple instructions.

Save the heavy “no” message for the core problematic materials.

Build awareness, understanding, and

trigger behavior. 3, 2, 1.

Coupling awareness messaging and triggers with

very specific resident feedback at the curb.

Create common lists of materials – clear and consistent.

A modern look and feel that focuses

on positive feelings and norm setting.


UNDERSTANDING

AWARENESS 1550

RECYCLE“For more info...”

HOW TO RECYCLE MOST COMMON ITEMSCategories of 3-5 “yes”/ 3 “no”Simple Instruction, set out“For more info…”

RECYCLING FAQsEasy to find “yes” and “no”Non curbside: drop off, HHW, electronics, textiles, etc

Bus Ad, Billboard,

Postcard, Magnet, Some Ads, IML,

Oops Tag

Website

COMMUNICATING THE RIGHT THING AT THE RIGHT TIME


The Campaign


Campaign Message and Brand Energetic, relatable, “recycling is a part of life”

THE CAMPAIGN

Brand

Modular Elements

Creative Direction

Component Templates

Operational Elements

Campaign Message and BrandCampaign Message and Brand


Campaign Message and Brand

ELEMENTSMaterial Images & Icons

Yes/NoElectronics /ComputersClothing / household goods FurnitureLatex paintPrescription medsHHW /Florescent lightsScrap tiresPropane tanksTanglersNeedles Plastic bagsShredded paper

Library of images and icons accepted and unaccepted materials.


ELEMENTS

2 13


Campaign Message and Brand

ELEMENTS

Editable files for awareness messaging and operational messaging

Key 3Curbside• Rejection notice (with Thank

You + Reminder + SOP)• Info card / Magnet• Material-specific pieces

Do 2 BillboardBus Ad (exterior/interior)Collection CalendarHandoutPledge CardPop-Up BannerPrint AdRobocall ScriptSocial Media PostsTruck SignageVideos

The OneWebsite

Drop-Off• Signage• Handouts on-site• Attendants


Key 3

Information CardRejection Notice

Material Specific


Do 2

Billboard

Public Signs


The One

Website


SOPs / Operational

ELEMENTSCurb BehaviorSOPs for curbside material monitoring

DriversTraining kit with video

MRF RelationsMRF material surveySample RFP languageSample contract languageSuggested protocols for downgrading and rejecting loadsSuggested procedures for MRFs to report contamination


SOPs / Operational

MRF MATERIAL SURVEY

Developing a common suite


testing…

testing…

3, 2, 1?


JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV

Develop

Partner & Pilot

Measure & Test

State Grant Round (?)

Finalize/Implement

Timeline


Partner & Pilot

Measure & Test

JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV

Develop

State Grant Round (?)

Finalize / Implement

webinar webinar webinarReport Results

Timeline


Pilot & Test Big Metrics• % change in overall contamination

on routes (DSM study)• % change in specific materials

on routes (DSM study)• % change in overall contamination

from town – MRF audit• Impact on set-out rates on routes• Impact on recovery rate on routes

(DSM study)

At the Curb• Change in tag use over course of pilot? • Effectiveness of tags? • Effectiveness of positive reinforcement?• Resident awareness of communications?

West Springfield

Needham

Lowell


Implementation

THE GUIDE

Self Assessment

Guiding Principles

Creative Direction

Component Templates

Operational Elements

Pilot Data and Case Studies


IDEASWebinarsNewslettersE-BooksForums

TOOLSOnline LibraryStartersBMPs

RESOURCESGrantsCampaignsTech Assistance

TRY THESE TOOLS,JOIN OUR NETWORK,and let’s make recycling more & better!


2016 r3 jason hale

Environment