1.introduccion al curso de mercadeo
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1.Introduccion Al Curso de mercadeoTRANSCRIPT
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1. Historia y teoría del marketing.
2. Estudio del entorno del marketing.
3. Comportamiento de compra del consumidor.
4. Sistemas de Información e Investigación comercial.
5. Segmentación de mercados.
6. Desarrollo de estrategias de marca, producto y servicio.
7. Decisiones sobre fijación de precios.
8 Canales de marketing y administración de la cadena de suministro.
9. La comunicación de valor a clientes y consumidores.
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