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Marketing survey on the increasing popularity of socializing mobile application-A case study of Whatsapp in Moradabad

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WILSONIA DEGREE COLLEGEAPRESENTATION ON

MARKET SURVEY ON THE INCREASING POPULARITY OF SOCIALIZING MOBILE APPLICATION A CASE STUDY OF WHATSAPP IN MORADABAD

PRESENTED BYARCHIT AGARWALUNDER THE SUPERSION OFDR.SHEEMA TARABINTRODUCTIONMobile application is a software application design to run on smartphones, tablet computer & other mobile devices.They are usually available through different mobile application system like Google play and windows phone store.

To measure how much customers are satisfied by Whatsapp.To know current market scenarios of Whatsapp.To know customer behaviour on Whatsapp.To know usage pattern of Whatsapp.To find out key success features of Whatsapp.OBJECTIVESABOUT WHATSAPPWhatsapp has founded in 2009 by two guys (Brian Acton & Jam Koum) both former employees of Yahoo Inc. before starting Whatsapp.

Whatsapp Messenger is a cross-platform mobile messaging app which allows users to exchange messages -and much more- without having to pay for them. Software is available for Google Android, BlackBerry OS, and Apple IOS.

465 million of monthly active users

and growing, Whatsapp is adding over 1 million new users each day.

Facebook announced on 19th February the purchase of Whatsapp in a $19Billion deal. It means $ 42 per Whatsapp user

RESEARCH METHOLOGYSample size70Type of researchRandom sampling methodType of data source Primary and Secondary dataSampling areaGeneral public of Moradabad city

ANALYSIS & INTERPRETATIONQ.1 Do you favour using Social Applications as a mode of getting connected with people?

Q2 Which Whatsapp features impresses you?10%

Q3 Do you use Whatsapp on an active basis?5%

Q4 What do you prefer more getting connected with people on your phone?

5%Q.5 As the success of Whatsapp depends on being wider spread among users, would you recommend Whatsapp to your friends, families, colleagues?

SUGGESTIONFew respondents are of the view that company should allow sharing the photos, and videos of any size.

Satisfaction level of Whatsapp is high but it should focus on adding some new and attractive features in order to stay ahead in competition as apps like We Chat, Line are ahead in features, which will increase competition in future.

CONCLUSIONThe word of mouth has given great advantage to aware the customers about the products but increasing smartphone market Whatsapp has captured the market that company has to keep innovating to maintain the satisfactory level of existing customers.Because with given enough time We Chat, Line are a capable product and in the future they hold the potential to overtake Whatsapp, unless some new innovations is adopted by the world leader in messengersTHANK YOU