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1. Breve vistazo al entorno móvil2. Mobivery3. El proyecto *UrbanSensing4. Más allá de UrbanSensing - SMART CITIES

El Entorno

EL ENTORNO

BOOM DE LOS SMARTPHONES

4

EL ENTORNO

En España...España se sitúa muy por encima de la media en

cuota de Smartphones

5

19

The U.S. smartphone market has seen significant shifts in market share in the past couple of years with Android and iOS devices gaining share at the expense of everyone else. Android, in particular, has quickly captured a significant percentage of the market and now reigns as the leading smartphone platform at 47.3 percent. Where are all these new Android owners coming from? Data suggest that many RIM users are actually shifting to Android when they purchase a new smartphone. Specifically, of RIM users who purchased a new smartphone in 2011, 31 percent purchased Android phones while 43 percent stuck with a RIM device. Despite being a longtime market leader in the U.S., RIM faced challenges in reacting to rapidly-changing consumer preferences for a better browsing experience, sleeker touch interface, and an expanded app marketplace.

The iOS smartphone share gains were somewhat more deliberate in nature throughout much of the year, never gaining more than 0.6 percentage points in a month until the end of the year. However, 1.5 percentage points of its 4.6 point gain for the year came in the final two months of 2011 on the heels of the iPhone 4S launch in October. RIM, currently the third leading platform in U.S. market share, has seen the greatest attrition with its market share halving in the past year to 16.0 percent.

ANDROID CAPTURES NEARLY HALF OF U.S. SMARTPHONE MARKET

U.S. Smartphone Market Share by OSSource: comScore MobiLens, 3 mon. avg. ending Jun-2010 to Dec-2011, U.S.

MICROSOFT SYMBIAN PALM RIM IOS ANDROID

JUN!10 OCT!10 FEB!11 JUN!11 OCT!11

100%90%80%70%60%50%40%30%20%10%0%

SMARTPHONE ADOPTION

Android and iOS account

for 3 in 4 smartphones

in the U.S.

16

Smartphone adoption surpasses

50% penetration milestone in the UK

and Spain

2011 saw smartphone adoption experience strong gains across much of the developed world. In the U.S. and EU5 markets, smartphone penetration grew at least 8 percentage points and in many cases, significantly more than that. Both the UK and Spain saw smartphone adoption surpass 50 percent penetration, representing an important milestone in the evolution of this market. Meanwhile, the U.S., France, and Italy all saw smartphone penetration surpass 40 percent of the market.

Some key factors accelerating smartphone adoption across these markets are the proliferation of 3G and 4G networks, innovations in device functionality and applications, and aggressive pricing. While the newest models of many high-demand smartphones continue to have higher price points, earlier models are increasingly being offered to consumers at very low costs – or in some cases, for free – with the purchase of a wireless service contract. In the U.S. for instance, Apple currently offers a free 8GB iPhone 3GS with the purchase of a two-year service contract. As smartphones become more accessible for an increasing segment of the market, we should expect adoption to accelerate even faster throughout 2012.

SMARTPHONE ADOPTION GAINS ACROSS MARKETS

Smartphone Share of Total Mobile Audience Source: comScore MobiLens, 3 mon. avg. ending Dec-2011 vs. Dec-2010

Smartphone Adoption

DEC!10 DEC!11

U.S.

27.0%

41.8%

31.0%

44.0%

EU5

34.2%

51.3%

UK

37.6%

51.0%

SPAIN

25.8%

40.0%

FRANCE

35.2%

43.9%

ITALY

25.0%

37.0%

GERMANY

16

Smartphone adoption surpasses

50% penetration milestone in the UK

and Spain

2011 saw smartphone adoption experience strong gains across much of the developed world. In the U.S. and EU5 markets, smartphone penetration grew at least 8 percentage points and in many cases, significantly more than that. Both the UK and Spain saw smartphone adoption surpass 50 percent penetration, representing an important milestone in the evolution of this market. Meanwhile, the U.S., France, and Italy all saw smartphone penetration surpass 40 percent of the market.

Some key factors accelerating smartphone adoption across these markets are the proliferation of 3G and 4G networks, innovations in device functionality and applications, and aggressive pricing. While the newest models of many high-demand smartphones continue to have higher price points, earlier models are increasingly being offered to consumers at very low costs – or in some cases, for free – with the purchase of a wireless service contract. In the U.S. for instance, Apple currently offers a free 8GB iPhone 3GS with the purchase of a two-year service contract. As smartphones become more accessible for an increasing segment of the market, we should expect adoption to accelerate even faster throughout 2012.

SMARTPHONE ADOPTION GAINS ACROSS MARKETS

Smartphone Share of Total Mobile Audience Source: comScore MobiLens, 3 mon. avg. ending Dec-2011 vs. Dec-2010

Smartphone Adoption

DEC!10 DEC!11

U.S.

27.0%

41.8%

31.0%

44.0%

EU5

34.2%

51.3%

UK

37.6%

51.0%

SPAIN

25.8%

40.0%

FRANCE

35.2%

43.9%

ITALY

25.0%

37.0%

GERMANY

Android e iOS cuentan con mas de 80% de cuota a nivel mundial

Fuente: comScore, Flurry

+4.000.000 Descargas al día

+7.000.000 Usuarios ‘activos’

50%Crecimiento Anual

La era post-PC ya está aquí

EL ENTORNO

Post-PC significa nuevos contextos

7

¿Qué está cambiando?

Mobivery

MOBIVERY

¿QUIÉNES SOMOS?

10

Personas → centrados exclusivamente en Movilidad+45

Aplicaciones Multiplataforma+250

Proyectos Corporativos+100

El Resultado = + 10.000.000 Descargas

Años → experiencia en Tecnologías Móviles, Tablets y Smartphones5

MOBIVERY

“El Grupo”

11

game studiosgame studiosgame studiosgame studios

game studios game studios

game studios game studios

Aplicaciones Corporativas

Aplicaciones Propias

Gestión y Dinamización Aplicaciones

Juegos Distribución on-line

Mobivery Mobiguo MALCOM Bravo Games

+100 proyectos corporativos

+250 aplicaciones multiplataforma

+10 M de descargas

#1 descargas +15 países

+60 aplicaciones propias

+5 M de descargas

Radares: 27 países, +500.000 descargas de pago

Chistes: en 8 idiomas, y más de 25 países

Algunos clientes Principales aplicaciones

Servicio en la nube para potenciar y dinamizar tu App.

• Gestión del contenido y la configuración

• Control y seguimiento estadístico: descargas y uso en tiempo real

• Gestión de publicidad

• Gold

• Fundada 2010

• Joint-Venture Genera Mobile, líder Mobile Content Distribution

• Touch Racing Nitro: Apple Top 10 Juegos worldwide 2010

Lanzamientos recientes

Touch Racing Nitro

MOBIVERY

Algunas ReferenciasApps para dispositivos móviles y tablets

12

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#1 Best WorkPlaces 2011 y 2012

EL PROYECTO

@urbansensingurban-sensing.eu

• RESEARCH FOR THE BENEFIT OF SMEs PROGRAM (R4SME)

• PARTNERS:

- UNIVERSIDAD DE KOSICE

- IT4ALL

- T-CONNECT

- LUST

- ACCURAT

- MOBIVERY

• METODOLOGÍA DE TRABAJO

EL PROYECTO

• VISUALIZACIÓN DE BIG DATA_ REDES SOCIALES

- TWITTER

- INSTAGRAM

- FOURSQUARE

- FACEBOOK

- TUMBLR

- FLICKR

- PANORAMIO

- PATH

- ETC _ FUENTES DE DATOS OFICIALES_ RSS FEEDS (Cruce de datos)_ FUENTES DE DATOS CUSTOMIZADAS

EL PROYECTO

• CALIDAD DE LAS FUENTES DE DATOS:

- GEOLOCALIZACIÓN

- SEMÁNTICA

- IDIOMA

- WEB / MÓVIL

- IMAGEN / VIDEO

- HÁBITOS DE USO

EL PROYECTO

EL PROYECTO

EL PROYECTOBORDERLINE

EL PROYECTO

CRIMEBASE

• TIEMPO REAL?

- TIEMPO REAL

- ARQUITECTURA ESCALABLE

- VELOCIDAD DE PROCESAMIENTO DE LA PLATAFORMA

- FLEXIBILIDAD / CONECTIVIDAD

- DIMENSIÓN TEMPORAL

- DIMENSIÓN ESPACIAL- NUEVA YORK- LA HAYA- MILÁN- MADRID

EL PROYECTO

• SENTIMENT ANALYSIS

- IDIOMAS

- FILTROS PREDETERMINADOS (HASHTAGS, PALABRAS CLAVE, ETC)

- CLUSTER DE SENTIMIENTOS

- RECONOCIMIENTO DE SONIDOS / FORMAS / EXPRESIONES

EL PROYECTO

QUÉ HACE DIFERENTE A URBANSENSING?

SE BUSCA IMPLEMENTAR DE FORMA SIMULTÁNEA LAS 3 VARIABLES:

- VISUALIZACIÓN EN TIEMPO REAL- TIEMPO REAL- ANÁLISIS SENTIMENTAL / SEMÁNTICA

EL PROYECTO

MÁS ALLÁ DE URBANSENSING - SMART CITIES

SENSORIZACIÓN OBJETIVA

SENSORIZACIÓN SUBJETIVA

C/ Vilamarí, 50, 7º 08015 BarcelonaT +34 935 394 959

BARCELONA

MADRIDC/ Príncipe de Vergara 93, 1º AB28006 MadridT +34 914 151 706

SEVILLAAv. Reino Unido 1, 3ºJ 41012 SevillaT +34 954 234 806

www.mobivery.com