unilever isquare presentation
TRANSCRIPT
Unilever R&D Case Study Championship
Group Name
1873—
The KNORR Company begins selling soup mixes1948—
the products are reduced from 30 to 5-10 minutes and aluminum pouch are applied.2000—
KNORR products are sold in 87 countries around the world.
‖ Which steps is critical for a successful launch of bouillon product
Our group think that launch is critical!History of Knorr
Monitor trade feedback
Release to the market
Consumer complaints
NOW The share of market
> 80%
Advertise the features of Bouillon
Release to the market
Highly accepted by consumers
Monitor trade feedback
Consumer complaints
Spicy?Unnourishing?
Inconvenient?
Salty?announcement
Price
Display areaHelp to make our bouillon
better and better