6 Courses

What is Social?

The Importance of Listening

Engagement & NurtureMarketing Strategies

Content, Advertising & SocialIMC

The Business of Social

Social Marketing CapstoneProject

Professor Randy HlavacMedill School ofJournalism, Media,Integrated MarketingCommunicationsNorthwestern University

March 23, 2016

César Cardenalhas successfully completed the online, non-credit Specialization

Social Media MarketingIn today’s marketplace, organizations need effective, profitablesocial marketing strategies. In this Specialization, you’ll learn tomatch markets to social strategies to profitably grow yourbusiness. You’ll use social media tools and platforms to design,manage, and optimize social campaigns to promote growth andposition your brand in the global digital marketplace, and you’lldevelop targeted content to spark dialogue with various socialcommunities. In the final Capstone Project, you’ll create andevaluate a comprehensive social marketing strategy. Each coursealso contains a toolkit with bonus materials – one for everyonewho signs up, and a special toolkit with additional content for onlythose who sign up and pay to earn a Course Certificate.

Verify this certificate at:coursera.org/verify/specialization/FFC85DNUM7XB