tesis reliability

7/23/2019 Tesis Reliability

1/25

Reliability

Case Processing Summary

142 100.0

0 .0

142 100.0

Valid

Excludeda

Total

Cases

N %

Listwise deletion based on all

variables in the procedure.

a.

Reliability Statistics

.01 !

Cronbach"s

#lpha N o$ te&s

Item Statistics

!.'' 1.0() 142

!.)0 1.0' 142

!.'4 1.0)( 142

Trad1

Trad2

Trad!

*ean +td. ,eviation N

Item-Total Statistics

(.44 4.0() .)02 .)'0

(.!0 4.0 .)0' .)-(

(.4' 4.0!( .)0! .)-

Trad1

Trad2

Trad!

+cale *ean i$

te& ,eleted

+cale

Variance i$

te& ,eleted

Corrected

te&Total

Correlation

Cronbach"s

#lpha i$ te&

,eleted

Scale Statistics

11.10 ).(2) 2.-4 !

*ean Variance +td. ,eviation N o$ %te&s


2/25

Reliability


142 100.0

0 .0

142 100.0

Valid

Excludeda

Total

Cases

N %



a.


.-0 '

Cronbach"s

#lpha N o$ te&s

Item Statistics

!.(( 1.04 142

!.)2 1.022 142

!.)4 1.001 142

!.)1 1.0!) 142

!.)( 1.0(1 142

!.)! 1.12! 142

+oc1

+oc2

+oc!

+oc4

+oc-

+oc'



1.1( 22.!-4 .)41 .41

1.1! 22.(( .)40 .41

1.11 2!.11' .)4- .40

1.1! 22.2- .)!0 .42

1.0( 22.-!4 .)4! .40

1.11 21.)!1 .)(2 .!(

+oc1

+oc2

+oc!

+oc4

+oc-

+oc'

+cale *ean i$

te& ,eleted

+cale

Variance i$

te& ,eleted

Corrected

te&Total

Correlation

Cronbach"s

#lpha i$ te&

,eleted

Scale Statistics

22.4 !2.2-2 -.'( '



3/25

Reliability


142 100.0

0 .0

142 100.0

Valid

Excludeda

Total

Cases

N %



a.


.-1 4

Cronbach"s

#lpha N o$ te&s

Item Statistics

!.' 1.2! 142

!.(( 1.1! 142

!.(' 1.2'0 142

!.') 1.2( 142

/aw1

/aw2

/aw!

/aw4



11.22 12.-2' .)-! .4!

11.1! 12.'1! .))' .!4

11.1- 12.1)4 .))4 .!4

11.2! 11.4 .00 .2

/aw1

/aw2

/aw!

/aw4

+cale *ean i$

te& ,eleted

+cale

Variance i$

te& ,eleted

Corrected

te&Total

Correlation

Cronbach"s

#lpha i$ te&

,eleted

Scale Statistics

14.1 21.-4- 4.'42 4



4/25

Reliability


142 100.0

0 .0

142 100.0

Valid

Excludeda

Total

Cases

N %



a.


.1' (

Cronbach"s

#lpha N o$ te&s

Item Statistics

!.( .(4 142

!.! .20 142

!.( 1.010 142

!.)2 .'- 142

!.)2 1.02( 142

!.)- .(4 142

!.)2 .)4 142

/i&1

/i&2

/i&!

/i&4

/i&-

/i&'

/i&(



2!.22 2!.4'! .(2' .0-

2!.2' 2!.442 .()! .)

2!.22 22.'') .()( .))

2!.!( 2!.044 .()( .)

2!.!( 22.'1( .((( .)

2!.!4 22.)2 .(' .))

2!.!( 24.00 .-4 .2!

/i&1

/i&2

/i&!

/i&4

/i&-

/i&'/i&(

+cale *ean i$

te& ,eleted

+cale

Variance i$

te& ,eleted

Corrected

te&Total

Correlation

Cronbach"s

#lpha i$ te&

,eleted

Scale Statistics

2(.1 !1.2'1 -.-1 (



5/25

Reliability


142 100.0

0 .0

142 100.0

Valid

Excludeda

Total

Cases

N %



a.


.!2 4

Cronbach"s

#lpha N o$ te&s

Item Statistics

!.'- 1.20! 142

!.(( 1.1'- 142

!.(- 1.210 142

!.(0 1.20 142

/e1

/e2

/e!

/e4



11.22 11.0'- .)1- .20

11.11 11.0'0 .)-4 .0(

11.12 10.)(2 .)40 .12

11.1) 10.( .)-! .0(

/e1

/e2

/e!

/e4

+cale *ean i$

%te& ,eleted

+cale

Variance i$

%te& ,eleted

Corrected

%te&Total

Correlation

Cronbach"s

#lpha i$ %te&

,eleted

Scale Statistics

14.)( 1.0!! 4.!'! 4



6/25

Reliability

Warnings

The space saver &ethod is used. That is the covariance &atrix is not calculated or

used in the analsis.


142 100.0

0 .0

142 100.0

Valid

Excludeda

Total

Cases

N %



a.


.() !

Cronbach"s

#lpha N o$ te&s

Item Statistics

!.)0 .24 142

!.)( .))2 142

!.(( .!! 142

3ric1

3ric2

3ric!



(.'- 2.-)4 .'21 .(24

(.-) 2.'1- .''! .')0

(.') 2.-) .'0) .(!

3ric1

3ric2

3ric!

+cale *ean i$

te& ,eleted

+cale

Variance i$

te& ,eleted

Corrected

te&Total

Correlation

Cronbach"s

#lpha i$ te&

,eleted

Scale Statistics

11.4- -.2)- 2.2 !



7/25

Reliability


142 100.0

0 .0

142 100.0

Valid

Excludeda

Total

Cases

N %



a.


.()( !

Cronbach"s#lpha N o$ te&s

Item Statistics

!.)( 1.0!( 142

!.) .20 142

!.- .!! 142

3int1

3int2

3int!



(.)- 2.(2) .'0- .(41

(.)2 !.0') .'0 .(!2

(.(( 2.)(- .'(4 .''2

3int1

3int2

3int!

+cale *ean i$

%te& ,eleted

+cale

Variance i$

%te& ,eleted

Corrected

%te&Total

Correlation

Cronbach"s

#lpha i$ %te&

,eleted

Scale Statistics

11.(2 -.)() 2.424 !



8/25

Descriptives

Descriptive Statistics

142 1.00 -.00 !.'' .)-1

142 1.00 -.00 !.)2! .4'!!

142 1.00 -.00 !.(2(1 1.1'041

142 1.00 -.00 !.))4' .())4

142 1.00 -.00 !.(1)! 1.00')

142 1.'( -.00 !.)1(! .(''4(

142 1.00 -.00 !.0'1 .)0)1

142

Traditional &edia

+ocial &edia

/rand awareness

/rand i&ae

/rand Euit

3rice 3re&iu&

3urchase ntention

Valid N 5listwise6

N *ini&u& *axi&u& *ean +td. ,eviation

Models

Default model (Default model)

Notes for Model (Default model)

Computation of degrees of freedom (Default model)

Number of distinct sample moments: 465

Number of distinct parameters to be estimated: 69

Degrees of freedom (465 - 69): 396

Result (Default model)

Minimum was acie!ed

"i-s#uare $ 434%&5'

Degrees of freedom $ 396

robabilit le!el $ %*+&

Group number 1 (Group number 1 - Default model)

Estimates (Group number 1 - Default model)

Scalar Estimates (Group number 1 - Default model)

Maximum i!eli"ood Estimates

Regression #eig"ts$ (Group number 1 - Default model)

,stimate %,% "%.% /abel

0rand image 1--- 2raditional media %9' %*+4 '%'&+ %*'3

0rand awareness 1--- ocial media %'& %*9 '%4+' %*3


9/25

0rand awareness 1--- 2raditional media %'+' %*& '%639 %**+

0rand image 1--- ocial media %'*& %*+& '%3+9 %*&

0rand ,#uit 1--- 0rand image %3'3 %*6 3%*43 %**'

0rand ,#uit 1--- 0rand awareness %'36 %*+* '%93' %**3

urcase ntention 1--- 0rand ,#uit %6& %*& '%34+ %*9

rice remium 1--- 0rand ,#uit %+' %*66 ' %&&' %**6

2rad 1--- 2raditional media %***

2rad' 1--- 2raditional media %**9 %*&9 '%&9

2rad3 1--- 2raditional media %*5 %*+* '%634

oc 1--- ocial media %*&5 %*&& 3%959

oc' 1--- ocial media %***

oc3 1--- ocial media %9++ %*&* 4%*+'

oc4 1--- ocial media %**6 %*&4 3%59&

oc5 1--- ocial media %*5+ %*&5 4%*9

oc6 1--- ocial media %49 %*&6 5%*4

ric 1--- rice remium %***

ric' 1--- rice remium %*+ %4' &%&3

ric3 1--- rice remium %995 %4 &%*&'

0im4 1--- 0rand image %956 %*+* %9*&

0im5 1--- 0rand image %**3 %*+6 %659

0im3 1--- 0rand image %***

0aw 1--- 0rand awareness %***

0aw3 1--- 0rand awareness %*6' %*65 6%3*6

0aw' 1--- 0rand awareness %**' %*6' 6%35

0aw4 1--- 0rand awareness %*' %*64 &%9

0im' 1--- 0rand image %9*4 %*&& %&6+

0im 1--- 0rand image %++' %*+5 *%46


10/25

0im6 1--- 0rand image %966 %*+ %93'

0im& 1--- 0rand image %665 %*93 &%'6

0e# 1--- 0rand ,#uit %***

0e#3 1--- 0rand ,#uit %*49 %*&& 3%69'

0e#' 1--- 0rand ,#uit %*5 %*&4 3%&94

0e#4 1--- 0rand ,#uit %*6+ %*&6 4%'4

int 1--- urcase ntention %***

int' 1--- urcase ntention %+9* %'& 6%994

int3 1--- urcase ntention %*3* %46 &%*&

Standardi%ed Regression #eig"ts$ (Group number 1 - Default model)

,stimate

0rand image 1--- 2raditional media %''

0rand awareness 1--- ocial media %''*

0rand awareness 1--- 2raditional media %'4*

0rand image 1--- ocial media %'&

0rand ,#uit 1--- 0rand image %'66

0rand ,#uit 1--- 0rand awareness %'5

urcase ntention 1--- 0rand ,#uit %'3

rice remium 1--- 0rand ,#uit %'&4

2rad 1--- 2raditional media %+6*

2rad' 1--- 2raditional media %+&5

2rad3 1--- 2raditional media %+65

oc 1--- ocial media %+6&

oc' 1--- ocial media %+63

oc3 1--- ocial media %+&


11/25

oc4 1--- ocial media %+55

oc5 1--- ocial media %+&'

oc6 1--- ocial media %9*'

ric 1--- rice remium %&34

ric' 1--- rice remium %&+4

ric3 1--- rice remium %&'4

0im4 1--- 0rand image %+3'

0im5 1--- 0rand image %+'

0im3 1--- 0rand image %+3'

0aw 1--- 0rand awareness %+&&

0aw3 1--- 0rand awareness %96

0aw' 1--- 0rand awareness %9'

0aw4 1--- 0rand awareness %936

0im' 1--- 0rand image %+'6

0im 1--- 0rand image %&6*

0im6 1--- 0rand image %+33

0im& 1--- 0rand image %56+

0e# 1--- 0rand ,#uit %+4&

0e#3 1--- 0rand ,#uit %++4

0e#' 1--- 0rand ,#uit %+++

0e#4 1--- 0rand ,#uit %9**

int 1--- urcase ntention %&'

int' 1--- urcase ntention %&4

int3 1--- urcase ntention %+6


12/25

o&ariances$ (Group number 1 - Default model)


2raditional media 1-- ocial media %'4 %*&+ 3%*&6 %**'

Correlations$ (Group number 1 - Default model)

,stimate

2raditional media 1-- ocial media %'9&

'ariances$ (Group number 1 - Default model)


2raditional media %+53 %39 6%6*

ocial media %&&' %' 6%3+

7 %* %56 6%4+5

7' %6& %*5 5%+9+

73 %++* %45 6%*&5

74 %4'3 %*9& 4%3+'

75 %53 %' 4%'4+

e' %'65 %*5 5%54

e %3** %*54 5%594

e3 %'95 %*54 5%449

e'5 %39 %*69 5%6'6

e' %'53 %*4 6%66

e* %35 %*5* &%**'

e %'3+ %*3+ 6%'96

e& %'+4 %*4 6%9'

e+ %34' %*4+ &%*46

e6 %3' %*45 6%9'6

e'6 %'9+ %*64 4%669

e6 %'4 %*34 &%*'4


13/25

e5 %'65 %*3& &%'*

e& %'++ %*4* &%'

e4 %'96 %*4' &%*&4

e9 %'34 %*36 6%4&&

e+ %'&4 %*39 &%*'

e'& %4' %*& 5%+*+

e3 %'* %*3& 5%3&5

e'* %65' %*+ +%*+9

e9 %'++ %*4' 6%9*+

e4 %39+ %*53 &%5*5

e5 %'6& %*3+ 6%99'

e'3 %3+ %*5 6%'

e' %4*6 %*59 6%+6*

e'' %'+6 %*4& 6%+

e'4 %'&6 %*4+ 5%&&6

e'+ %5'& %*++ 5%9+

e'9 %4' %*69 5%943

e3* %'+9 %*&4 3%9'+

Minimi%ation istor (Default model)

teration

Negati!e

eigen!alues "ondition 8

mallest

eigen!alue Diameter N2ries .atio

*e 4 -%*66 9999%*** 34*&%'+6 * 9999%***

e + -%359 4%99+ &93%+3+ '* %'69

'e 3 -%49+ %'63 '56%6&5 5 %&94

3e 5 -%*96 %&35 +95%666 4 %94


14/25

4e ' -%*+4 %993 6+&%95* 5 %6'*

5e * 3&9%'4* %'*6 49*%&' 6 %+&'

6e * &+%99& %*&4 45+%9'' ' %***

&e * *'%*+ %'53 43&%'* %5

+e * *6%94* %'* 434%+& %'*

9e * %6++ %*3+ 434%&53 %*5*

*e * '%443 %**3 434%&5' %**5

e * '%536 %*** 434%&5' %***

Model *it Summar

CM+N

Model N. "MN D "MN;D

Default model 69 434%&5' 396 %*+& %*9+

aturated model 465 %*** *

ndependence model 3* 34&9%94 435 %*** +%***

RMR, G*+

Model .M.


15/25

Default model %9* %&9& %+99

aturated model %*** %*** %***

ndependence model %*** %*** %***

NC.

Model N" /= 9* > 9*

Default model 3+%&5' %*** 93%5&5

aturated model %*** %*** %***

ndependence model 3*44%94 '+6*%6'9 3'36%563

*M+N

Model MN * /= 9* > 9*

Default model 3%*+3 %'&5 %*** %664

aturated model %*** %*** %*** %***

ndependence model '4%6+* '%595 '*%'++ ''%954

RMSE/

Model .M, /= 9* > 9* "/=,

Default model %*'6 %*** %*4 %99+

ndependence model %''3 %'6 %'3* %***

/+C

Model " 0"" 0" ""

Default model 5&'%&5' 6%643 &&6%&*4 +45%&*4

aturated model 93*%*** 9'%*9 '3*4%46* '&69%46*

ndependence model 3539%94 3556%+'3 36'+%5+9 365+%5+9

EC'+

Model ,"? /= 9* > 9* M,"?

Default model 4%*6' 3%&+& 4%45 4%33+

aturated model 6%596 6%596 6%596 +%455


16/25

ndependence model '5%*6 '3%&99 '6%465 '5%''6

E2ER

Model

>=,/2,.

%*5

>=,/2,.

%*

Default model 44 5

ndependence model '* '

Execution time summar

Minimi@ation: %*3

Miscellaneous: %*

0ootstrap: %***

2otal: %4


17/25


18/25

GDNESS * *+2

enguAuran

Goodness-of-fit

0atas enerimaan

Bang DisaranAan Nilai Ceputusan

Chi-Square hitungX2hit < X2

tabel(df=396)

434%&5'

(443%4*) it

P-alueChi-Square *%*5 *%*+& it

"MN;D(Normed

cis#uare) 1 ' %*9+ it

o ditolaA

' ocial media0rand

awareness *%'& *%*9 '%4+' *%*3 >o ditolaA

3 2raditional media0rand

awareness *%'+' *%*& '%639 *%**+ >o ditolaA

4 ocial media0rand image *%'*& *%*+& '%3+9 *%*& >o ditolaA

5 0rand image0rand ,#uit *%3'3 *%*6 3%*43 *%**' >o ditolaA

6 0rand awareness0rand

,#uit *%'36 *%*+ '%93' *%**3 >o ditolaA

& 0rand ,#uiturcase

ntention *%6& *%*& '%34+ *%*9 >o ditolaA

+ 0rand ,#uitrice

remium *%+' *%*66 '%&&' *%**6 >o ditolaA


19/25

34+ NRM/+2/S

?ariable min maF sAew c%r% Aurtosis c%r%

int3 %*** 5%*** -%&9& -3%+&& %5+* %4

int' %*** 5%*** -%&&6 -3%&&6 %635 %546

int %*** 5%*** -%663 -3%''& -%*9& -%'36

0e#4 %*** 5%*** -%&+' -3%+*3 -%+3 -%446

0e#' %*** 5%*** -%&+3 -3%+*+ -%+ -%'+&

0e# %*** 5%*** -%63& -3%*99 -%45& -%

0e#3 %*** 5%*** -%+45 -4%' -%*66 -%6

0im' %*** 5%*** -%59 -'%5'5 -%*+' -%99

0im %*** 5%*** -%6+' -3%3+ -%'' -%'96

0im6 %*** 5%*** -%5&+ -'%+ -%'' -%536

0im& %*** 5%*** -%53+ -'%6& -%36 -%&6+

0aw4 %*** 5%*** -%+'* -3%9++ -%'&' -%66

ric3 '%*** 5%*** -%3'& -%59' -%&53 -%+3'

oc5 %*** 5%*** -%+94 -4%34& %33 %&6

oc6 %*** 5%*** -%+39 -4%*+ %*'5 %*6*

oc %*** 5%*** -%654 -3%&9 -%&* -%43

oc4 %*** 5%*** -%&6* -3%69+ %59 %3+&

oc' %*** 5%*** -%&+9 -3%+3& %'99 %&'&

oc3 %*** 5%*** -%&&9 -3%&+9 %'&* %656

ric' %*** 5%*** -%49+ -'%4' -%*9 -%'66

0im3 %*** 5%*** -%&&' -3%&56 -%'+ -%3'

0im5 %*** 5%*** -%55 -'%6+* -%49* -%93

0im4 %*** 5%*** -%5&9 -'%+6 -%64 -%4**

0aw' %*** 5%*** -%+4* -4%*++ -%*36 -%*+&

0aw %*** 5%*** -%&' -3%5*9 -%3++ -%943


20/25

0aw3 %*** 5%*** -%9'9 -4%5'' %*'& %*66

ric %*** 5%*** -%4 -'%** -%4* -%9&5

2rad3 %*** 5%*** -%64& -3%4& -%49 -%363

2rad %*** 5%*** -%66' -3%''* -%*54 -%3'

2rad' %*** 5%*** -%95 -4%6'5 %444 %*&9

Multi!ariate +%*3* '%45'

34+ '/+D+2/S

No Variabel oading factor Keputusan

1 2raditional media

2rad *%+6* valid

2rad' *%+&5 valid

2rad3 *%+65 valid

2 ocial media

oc *%+6& valid oc' *%+63 valid

oc3 *%+& valid

oc4 *%+55 valid

oc5 *%+&' valid

oc6 *%9*' valid

! rice remium

ric *%&34 valid

ric' *%&+4 valid

ric3 *%&'4 valid

4 0rand awareness

0aw *%+&& valid

0aw' *%9' valid

0aw3 *%96 valid

0aw4 *%936 valid

- 0rand image

0im *%&6* valid

0im' *%+'6 valid

0im3 *%+3' valid

0im4 *%+3' valid


21/25

No Variabel oading factor Keputusan

0im5 *%+' valid

0im6 *%+33 valid

0im& *%56+ valid

' 0rand ,#uit

0e# *%+4& valid

0e#' *%+++ valid

0e#3 *%++4 valid

0e#4 *%9** valid

( urcase ntention

int *%&' valid

int' *%&4 valid int3 *%+6 valid

34+ RE+/++2/SNo Variabel N o$ te&s Cronbach"s #lpha @eputusan

1 Traditional &edia ! 0.01 >eliabel

2 +ocial &edia ' 0.-0 >eliabel

! /rand awareness 4 0.-1 >eliabel

4 /rand i&ae ( 0.1' >eliabel

- /rand Euit 4 0.!2 >eliabel' 3rice 3re&iu& ! 0.() >eliabel

( 3urchase ntention ! 0.()( >eliabel

Descriptives


142 1.00 -.00 !.'' .)-1

142 1.00 -.00 !.)2! .4'!!142 1.00 -.00 !.(2(1 1.1'041

142 1.00 -.00 !.))4' .())4

142 1.00 -.00 !.(1)! 1.00')

142 1.'( -.00 !.)1(! .(''4(

142 1.00 -.00 !.0'1 .)0)1

142

Traditional &edia

+ocial &edia/rand awareness

/rand i&ae

/rand Euit

3rice 3re&iu&

3urchase ntention

Valid N 5listwise6


Descriptives


22/25


142 1 - !.'' 1.0()

142 1 - !.)0 1.0'

142 1 - !.'4 1.0)(

142 1 - !.(( 1.04

142 1 - !.)2 1.022

142 1 - !.)4 1.001

142 1 - !.)1 1.0!)

142 1 - !.)( 1.0(1

142 1 - !.)! 1.12!

142 1 - !.' 1.2!

142 1 - !.(( 1.1!142 1 - !.(' 1.2'0

142 1 - !.') 1.2(

142 1 - !.( .(4

142 1 - !.! .20

142 1 - !.( 1.010

142 1 - !.)2 .'-

142 1 - !.)2 1.02(

142 1 - !.)- .(4

142 1 - !.)2 .)4

142 1 - !.'- 1.20!

142 1 - !.(( 1.1'-142 1 - !.(- 1.210

142 1 - !.(0 1.20

142 1 - !.)0 .24

142 1 - !.)( .))2

142 2 - !.(( .!!

142 1 - !.)( 1.0!(

142 1 - !.) .20

142 1 - !.- .!!

142

Trad1

Trad2

Trad!

+oc1

+oc2

+oc!

+oc4

+oc-

+oc'

/aw1

/aw2/aw!

/aw4

/i&1

/i&2

/i&!

/i&4

/i&-

/i&'

/i&(

/e1

/e2/e!

/e4

3ric1

3ric2

3ric!

3int1

3int2

3int!

Valid N 5listwise6


Freuencies


23/25

Freuency Table

!sia

(0 4.! 4.! 4.!

41 2). 2). ().2

!1 21.) 21.) 100.0

142 100.0 100.0

20 2 tahun

!0 ! tahun

A! tahun

Total

Valid

=reuenc 3ercent Valid 3ercent

Cu&ulative

3ercent

Pen"i"i#an

- 41.- 41.- 41.-

22 1-.- 1-.- -(.0

42 2.' 2.' )'.'

1 1!.4 1!.4 100.0

142 100.0 100.0

+*#

,iplo&a

+arBana +trata 1

3asca +arBana

Total

Valid


Cu&ulative

3ercent

Peng$asilan perbulan

1) 12.( 12.( 12.(

112 (). (). 1.-

12 ).- ).- 100.0

142 100.0 100.0

1.000.000

1.000.000 -.000.000

A-.000.000

Total

Valid


Cu&ulative

3ercent

%ere# sepatu

2 '4.) '4.) '4.)

-0 !-.2 !-.2 100.0

142 100.0 100.0

NiDe

#didas

Total

Valid


Cu&ulative

3ercent

Kualitas sepatu

121 )-.2 )-.2 )-.2

21 14.) 14.) 100.0

142 100.0 100.0

9riinal

Non oriinal

Total

Valid


Cu&ulative

3ercent

To#o tempat membeli sepatu

142 100.0 100.0 100.0ToDo ; retailValid


Cu&ulative

3ercent


24/25

%em&ollo' social me"ia

114 )0.! )0.! )0.!

2) 1.( 1.( 100.0

142 100.0 100.0

a

TidaD

Total

Valid

=reuenc 3ercent Valid 3ercentCu&ulative

3ercent

?/D2

No Variabel "on!ergen Loadin2*easerror #ve C> ,isr

12raditionalmedia

2rad *%+6* 0.(!' 0.2'04 0.(-12 0.00- 0.)''(

2rad' *%+&5 0.('-' 0.2!44

2rad3 *%+65 0.(4)2 0.2-1)

2 ocial media

oc *%+6& 0.(-1( 0.24)! 0.('00 0.-00 0.)(1)

oc' *%+63 0.(44) 0.2--2

oc3 *%+& 0.(-)' 0.2414

oc4 *%+55 0.(!10 0.2'0

oc5 *%+&' 0.('04 0.2!'

oc6 *%9*' 0.)1!' 0.1)'4

! rice remium

ric *%&34 0.-!)) 0.4'12 0.--2 0.(1( 0.(4()

ric' *%&+4 0.'14( 0.!)-!

ric3 *%&'4 0.-242 0.4(-)

4

0rand

awareness

0aw *%+&& 0.('1 0.2!0 0.)20 0.-0 0.10-

0aw' *%9' 0.)!1( 0.1')!0aw3 *%96 0.)!1 0.1'0

0aw4 *%936 0.)('1 0.12!

- 0rand image

0im *%&6* 0.-((' 0.4224 0.'1! 0.1)! 0.()'

0im' *%+'6 0.')2! 0.!1((

0im3 *%+3' 0.'22 0.!0()

0im4 *%+3' 0.'22 0.!0()

0im5 *%+' 0.'(40 0.!2'0

0im6 *%+33 0.'! 0.!0'1

0im& *%56+ 0.!22' 0.'((4


25/25

' 0rand ,#uit

0e# *%+4& 0.(1(4 0.2)2' 0.((44 0.!21 0.))00

0e#' *%+++ 0.())- 0.211-

0e#3 *%++4 0.()1- 0.21)-

0e#4 *%9** 0.)100 0.100

(

urcase

ntention

int *%&' 0.-0' 0.4!1 0.-'0 0.(2! 0.(4)

int' *%&4 0.-0) 0.402

int3 *%+6 0.''- 0.!!41

tesis reliability

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