How to reduce your email campaign creation time to ZERO

How to reduce your email campaign creation time to ZEROBob FradyCMO - Maropost Marketing Cloud

How to reduce your email campaign creation time to ZERO

WHO IS MAROPOST?

@thebfce

Were the best, fastest growing ESP in the world

@thebfce

One of Canada's fastest growing companies

@thebfce

Others dream it. We build it.

@thebfce

The marketing cloud that works.

@thebfce

Who Is Bob Frady?

@thebfce

Who is bob frady?

@thebfce

HOW TO REDUCE YOUR EMAIL creation time to ZERO

@thebfce

The Email Creation Process

@thebfce

The Email Creation ProcessCreate the content OR get the content links from your content teamStore those links in a spreadsheet until you need them for generating the emailAdd tracking links to each link in the newsletterPaste those content & tracking links into your newsletter template (be careful not to make any mistakes!)Upload the images for each piece of contentEdit the HTML template to make sure the image links point to the appropriate place.

@thebfce

The Email Creation ProcessTest the rendering of the edited HTML to make sure you didnt make any mistakesAttach the content inside of your email system to the appropriate list.Schedule the email to be sent being careful not to send it at the wrong time.Repeat the entire process the next time you send the newsletter (either later today, tomorrow, or next week.)Put off any tests you would like to run on your program.

@thebfce

The maropost Process

@thebfce

Actually, there are now TWO

@thebfce

The right choice depends on your resources

@thebfce

web resources>email resources

@thebfce

method1 -Reverse the process

@thebfce

HOW TO REDUCE YOUR EMAIL creation time to ZERO

@thebfce

HOW TO REDUCE YOUR EMAIL creation time to ZERO

@thebfce

HOW TO REDUCE YOUR EMAIL creation time to ZERO

@thebfce

USE the web what its Best for

@thebfce

Content management

@thebfce

How do I do that?

@thebfce

Step 1 your side

@thebfce

Create a page that looks like an email

@thebfce

Create a page that looks like an email

@thebfce

Add your analytics tags (be sure change the date)

@thebfce

AdD your email advertising blocks (ie live intent, powerinbox)

@thebfce

Hint

@thebfce

Step 2

@thebfce

Use your cMS to assign to the page

@thebfce

Use your cMS to assign to the page

@thebfce

When you update the content, you automatically update the page

@thebfce

Step 3 maropost side

@thebfce

Part 1 pull from url

@thebfce

Part 2 name the content

@thebfce

Part 3 create a campaign

@thebfce

Part 4 do a spam check

@thebfce

Part 5 Set it to repeat

@thebfce

At the appropriate time, well go get the url

We wrap it in our technology

We provide an updated campaign

Step 4 measure

Step 4 - measure

@thebfce

Step 4 - measure

@thebfce

Step 5 take it up a notch

@thebfce

Step 5 take it up a notchMorning vs Afternoon ContentRegional ContentSegment Level ContentLanguage-specific ContentSpend your time testing and learning

@thebfce

Choice #2

@thebfce

Email resources>web resources

@thebfce

multiple content feeds

@thebfce

How does it work

@thebfce

Create RSS or JSON feeds

@thebfce

insert to your email template

@thebfce

Types of feedsStatic FeedsDaily NewsMonthly Best SellersQuote of the DayPersonalized Feeds

@thebfce

Personalized feeds

@thebfce

Web data + Email Data = profile

@thebfce

Profile + content + engine

@thebfce

personalized recommendations

@thebfce

One template + multiple feeds =

@thebfce

Automated, personalized emails

@thebfce

example

@thebfce

@thebfce

@thebfce

@thebfce

Either method, you win

@thebfce

time

@thebfce

Cost savings

@thebfce

Error reduction

@thebfce

Personalized automation

@thebfce

Time for testing

@thebfce

A better email program

@thebfce

More innovation

@thebfce

From Maropost

@thebfce

Who?

@thebfce

Thank you!

@thebfce