sm prj presentation

8/13/2019 Sm Prj Presentation

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Prof. Romy Sebastian & Prof.Mittal Dattani

Jaydip Bhatt { 01 }Naman Jain { 02 }

Kratu Pandya { 03 }

Krunal Viradia { 08 }


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-:INTRODUTION:-

Coca-Cola, the product that has given the world its best-known taste was born in Atlanta, Georgia, on May 8, 1886.Coca-Cola Company is the worlds leading manufacturer,marketer and distributor of non-alcoholic beverage

concentrates and syrups, used to produce nearly 400beverage brands.

The Coca- Cola Company began building its global networkin the 1920s. Now operating in more than 200 countries and

producing nearly 400 brands, the Coca-Cola system hassuccessfully applied a simple formula on a global scale:Provide a moment of refreshment for a small amount ofmoney- a billion times a day.


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The Coca-Cola Company and its network of bottlers

comprise the most sophisticated and pervasive productionand distribution system in the world.

The Coca-Cola Company the worlds premier soft-drinkenterprise. From Boston to Beijing, from Montreal to

Moscow, Coca-Cola, more than any other consumer product,has brought pleasure to thirsty consumers around the globe.For more than 115 years, Coca-Cola has created a specialmoment of pleasure for hundreds of millions of people every

day.


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-:COMPANY MISSION & VISION:-

-:MISSION:- Coca-cola Roadmap starts with its mission, which is

enduring. It declares its purpose as a company and serves asthe standard against which we weigh our actions and

decisions. To refresh the world...

To inspire moments of optimism and happiness...

To create value and make a difference...


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-:VISION:-

Our vision serves as the framework for our Roadmap and guidesevery aspect of our business by describing what we need toaccomplish in order to continue achieving sustainable, qualitygrowth.

People:Be a great place to work where people are inspired to bethe best they can be.

Portfolio:Bring to the world a portfolio of quality beveragebrands that anticipate and satisfy people's desires and needs.

Partners:Nurture a winning network of customers and suppliers,together we create mutual, enduring value.

Planet: Be a responsible citizen that makes a difference byhelping build and support sustainable communities. Profit: Maximize long-term return to shareowners while being

mindful of our overall responsibilities. Productivity: Be a highly effective, lean and fast-moving

organization


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-:HISTROY:- The prototypeCoca-Cola recipe was formulated at the Eagle

Drug and Chemical Company, a drugstore in Columbus,GeorgiabyJohn Pemberton, originally as a coca winecalledPemberton's French Wine Coca. He may have been inspiredby the formidable success of Vin Mariani, a Europeancocawine.

In 1886, whenAtlantaand Fulton Countypassed prohibitionlegislation, Pemberton responded by developing Coca-Cola,essentially a non-alcoholic version of French Wine Coca. Thefirst sales were at Jacob's Pharmacy in Atlanta, Georgia, on

May 8, 1886. By 1888, three versions of Coca-Cola sold by three separate

businesses were on the market. Asa Griggs Candleracquired a stake in Pemberton's company in 1887 andincorporated it as the Coca Cola Companyin 1888.
http://en.wikipedia.org/wiki/Prototypehttp://en.wikipedia.org/wiki/Columbus,_Georgiahttp://en.wikipedia.org/wiki/Georgia_(U.S._state)http://en.wikipedia.org/wiki/John_Pembertonhttp://en.wikipedia.org/wiki/Coca_winehttp://en.wikipedia.org/wiki/Pemberton's_French_Wine_Cocahttp://en.wikipedia.org/wiki/Vin_Marianihttp://en.wikipedia.org/wiki/Atlanta,_Georgiahttp://en.wikipedia.org/wiki/Fulton_County,_Georgiahttp://en.wikipedia.org/wiki/Prohibitionhttp://en.wikipedia.org/wiki/Atlanta,_Georgiahttp://en.wikipedia.org/wiki/Georgia_(U.S._state)http://en.wikipedia.org/wiki/Asa_Griggs_Candlerhttp://en.wikipedia.org/wiki/Coca_Cola_Corporationhttp://en.wikipedia.org/wiki/Coca_Cola_Corporationhttp://en.wikipedia.org/wiki/Coca_Cola_Corporationhttp://en.wikipedia.org/wiki/Coca_Cola_Corporationhttp://en.wikipedia.org/wiki/Coca_Cola_Corporationhttp://en.wikipedia.org/wiki/Coca_Cola_Corporationhttp://en.wikipedia.org/wiki/Asa_Griggs_Candlerhttp://en.wikipedia.org/wiki/Asa_Griggs_Candlerhttp://en.wikipedia.org/wiki/Asa_Griggs_Candlerhttp://en.wikipedia.org/wiki/Asa_Griggs_Candlerhttp://en.wikipedia.org/wiki/Asa_Griggs_Candlerhttp://en.wikipedia.org/wiki/Georgia_(U.S._state)http://en.wikipedia.org/wiki/Atlanta,_Georgiahttp://en.wikipedia.org/wiki/Prohibitionhttp://en.wikipedia.org/wiki/Fulton_County,_Georgiahttp://en.wikipedia.org/wiki/Fulton_County,_Georgiahttp://en.wikipedia.org/wiki/Fulton_County,_Georgiahttp://en.wikipedia.org/wiki/Atlanta,_Georgiahttp://en.wikipedia.org/wiki/Vin_Marianihttp://en.wikipedia.org/wiki/Vin_Marianihttp://en.wikipedia.org/wiki/Vin_Marianihttp://en.wikipedia.org/wiki/Pemberton's_French_Wine_Cocahttp://en.wikipedia.org/wiki/Pemberton's_French_Wine_Cocahttp://en.wikipedia.org/wiki/Pemberton's_French_Wine_Cocahttp://en.wikipedia.org/wiki/Pemberton's_French_Wine_Cocahttp://en.wikipedia.org/wiki/Pemberton's_French_Wine_Cocahttp://en.wikipedia.org/wiki/Pemberton's_French_Wine_Cocahttp://en.wikipedia.org/wiki/Pemberton's_French_Wine_Cocahttp://en.wikipedia.org/wiki/Coca_winehttp://en.wikipedia.org/wiki/Coca_winehttp://en.wikipedia.org/wiki/Coca_winehttp://en.wikipedia.org/wiki/John_Pembertonhttp://en.wikipedia.org/wiki/John_Pembertonhttp://en.wikipedia.org/wiki/John_Pembertonhttp://en.wikipedia.org/wiki/Georgia_(U.S._state)http://en.wikipedia.org/wiki/Columbus,_Georgiahttp://en.wikipedia.org/wiki/Prototype


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In 1892 Candler incorporated a second company, The Coca-Cola Company(the current corporation), and in 1910 Candlerhad the earliest records of the company burned, furtherobscuring its legal origins. By the time of its 50thanniversary, the drink had reached the status of a nationalicon in the USA. In 1935, it was certified kosher by RabbiTobias Geffen, after the company made minor changes in thesourcing of some ingredients.
http://en.wikipedia.org/wiki/The_Coca-Cola_Companyhttp://en.wikipedia.org/wiki/The_Coca-Cola_Companyhttp://en.wikipedia.org/wiki/Kosherhttp://en.wikipedia.org/wiki/Tobias_Geffenhttp://en.wikipedia.org/wiki/Tobias_Geffenhttp://en.wikipedia.org/wiki/Tobias_Geffenhttp://en.wikipedia.org/wiki/Tobias_Geffenhttp://en.wikipedia.org/wiki/Kosherhttp://en.wikipedia.org/wiki/The_Coca-Cola_Companyhttp://en.wikipedia.org/wiki/The_Coca-Cola_Companyhttp://en.wikipedia.org/wiki/The_Coca-Cola_Companyhttp://en.wikipedia.org/wiki/The_Coca-Cola_Companyhttp://en.wikipedia.org/wiki/The_Coca-Cola_Companyhttp://en.wikipedia.org/wiki/The_Coca-Cola_Companyhttp://en.wikipedia.org/wiki/The_Coca-Cola_Company


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-:PORTERS FIVE FORCE MODEL :-


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-:SWOT ANALYSIS OF COCA-COLA COMPANY :-


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Global Marketing strategies:-

Coca-Colas marketing strategies played a significant role insuccessfully globalizing the company. The companys popularadvertising slogans and catchy jingles played into the heartsand minds of people around the world. Some of the most

remembered advertising slogans include:

Drink Coca-Cola.

Things go better with Coke.

Good til the last drop. Its the real thing.

Always Coca-Cola.

Enjoy.

Life tastes good.


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-:Product Differentiation:- Coca Colas globalization vision is the companys ability to

customize the product to meet the needs and wants of individualmarkets. For example, Coca-Cola has been able to tailor itsproduct line to meet the needs of the younger consumer byoffering Powerade and flavored Coke products, such as Cherry

Coke and Vanilla Coke Additionally, the company is meeting the needs of the health

conscious, older consumer with Diet Coke, Vitamin Water, andOdwalla products.

Packaging differentiation has also played a key role in howadaptable the Coca-Cola product is to various market segments.Functional packaging has been used to make the productsavailable in different sizes and forms, including glass and plasticbottles, aluminum cans, and fountain drink dispensers.


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-:Ansoff Matrix of coca-cola company:-


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BCG {Boston Consulting Group}

Matrix of Coca-cola Company

C iti i t


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Coca-co a company s position in t e

Mckiensey Analysis


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BIBLIOGRAPHY

Websites :-

www.coca-colaindia.com

www.thecoca-colacompany.com

Books :-

Crafting and Executing Strategy Arthur A.

Thompson
http://www.coca-colaindia.com/http://www.thecoca-colacompany.com/http://www.thecoca-colacompany.com/http://www.thecoca-colacompany.com/http://www.thecoca-colacompany.com/http://www.coca-colaindia.com/http://www.coca-colaindia.com/http://www.coca-colaindia.com/


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