simsim branding portfolio presentation oct14

20

Upload: sami-hashem

Post on 09-Jan-2017

140 views

Category:

Documents


5 download

TRANSCRIPT

Page 1: SIMSIM branding Portfolio presentation Oct14
Page 2: SIMSIM branding Portfolio presentation Oct14

ABOUTusA branding strategists firm specializing in understanding client and market understanding of the brand.

Founded in Jordan nine years ago to enriching brand experiences.

Offering a seamlessly integrated Brand + Digital, which enables us to deliver new brand and product names and brand proposition projects quickly, seamlessly and cost effectively.

We approach even digital projects from a brand perspective to ensure that all the brand assets we create are available, registerable and can be protected in all the markets and media our clients operate in.

The sky’s our point of view.

Page 3: SIMSIM branding Portfolio presentation Oct14

ourSERVICESWe are a brand consultancy create and capture value for our consulting clients, we also practise what we preach: combining our brand, technology and intellectual property know-how in unconventional risk-reward relationships; or backing our ideas by launching our own ventures.

Getting our clients away from the box

Brand Custodianship• Brand Audit & Strategy• Naming & Identity Development• Visual Standards Development• Brand Asset Management• Language Style Guides• Brand deployment

Graphic Design Support• Collateral Design & Production• Direct & Proximity Marketing• Channel Marketing Tools• Signage & POP Support• Packaging Design• Event Branding• Film & Radio Production• Sensorial Branding

Media Services• Media Strategy & Plans• Media Buying

Online & Digital• Rich Media Marketing Tools• Mobile & Tablet Apps• Website & Microsite Design• Online Banners• HTML Mailers & Broadcasting• Database Management• Social Dialogue & Marketing• Flash Animated Platforms• Augmented Reality

Creative Development• Online• Print Advertising• Radio Scripts• Outdoor & Ambient• TV Commercials• Photography

Page 4: SIMSIM branding Portfolio presentation Oct14

main Clients, Brands & Activates:Grameen-Jameel Microfinance Ltd.Branding, Event activation, BTL, 2013 to presentCoffeolBranding, BTL, Online 2014 to presentCesare PaciottiBranding, BTL, 2014 to presentGivoriBranding, 2014 to presentAbsheron GroupBranding, BTL, Online 2014 to presentZain Telecom Mall activation roaming media, 2010 to present Grand Stores Digital – Nikon, Fujifilm, Samsonite Creative, Production, Direct promotions, 2009 to presentArab BankWeb banner flash animation design, 2010 Kimberly-Clarks – Huggies, Kotex Direct promotions, 2010 Johnson and Johnson – Clean & Clear, Johnson’s baby, Listerine, OneTouch, RoC, Splenda Creative, Production, Direct promotions, 2007 to 2011 LG ElectronicsCreative, 2008Injaz – Injaz Career Exhibition, Injaz Youth Career day Event Management, production, 2010

Page 5: SIMSIM branding Portfolio presentation Oct14

The average person sees millions of images throughout his or her lifetime, which means that your logo needs to stand out and make an immediate impact. Our design team knows the right questions to ask when it comes to designing a logo that fits your product or service perfectly. You’ll have input at each stage of the process, so the final logo isn’t just something you’ll tolerate; it’s something you’ll love and want printed on everything you own.

Page 6: SIMSIM branding Portfolio presentation Oct14

Once we understand and appreciate the spirit of your brand, we work to capture it aesthetically in an engaging, effective, memorable way that draws people in and inspires action. People judge books by their covers, and they WILL judge your company or organization based on what they see. Our job is to make sure that what they see effectively reflects your brand – from its personality to its core message and calls to action – with a final product that’s bold, beauti-ful, and only sparingly includes animated unicorn GIFs.

Introduction

Jordan Catering Supplies, established in 1988,

has a leading position in Jordan’s industrial

kitchen and laundry equipment sector. Our com-

pany is specialized in supplying hospitals, hotels

and restaurants with necessary kitchen and laun-

dry equipment and items they need.

Jordan Catering Supplies, Jordan’s opening

window that produces and supplies whatever is

essential for a professional kitchen and laundry.

The kitchens and laundries of hundreds of

select establishments and plants, carried

through from initial project to completion, bear

evidence to the excellence in quality and

services provided by us and our true expertise in

this domain.

We import all necessary equipment for industrial

kitchen and laundry. We represent the Italian

company fo

r kitchen equipment and

the Spanish company

for laundry

equipment (as exclusive agents in Jordan); as

we are authorized dealers for many reputable

international based companies.

Industrial

Kitchen and Laundry

Equipment

Page 7: SIMSIM branding Portfolio presentation Oct14

Print is not dead. Flyers, direct mail, and print advertising still work, if you know what you’re doing. Our team of graphic designers will listen to the story you want to tell and work with you to craft a visual message that is compelling, targeted, and memorable. We’ll also brainstorm unique print pieces and designed promotional items that coincide with your overall goals, catapulting your company into people’s hearts and minds.

try and say

“sushi ga tabetai desu”

Page 8: SIMSIM branding Portfolio presentation Oct14

Marketing sounds so sales-y. Good thing we’re a branding company. We approach marketing with ideas on not only how you can sell a product, but how you can build a brand. The words you use, stories you tell, and experiences you create are all marketing (and branding) opportunities. Use them wisely and you’ll create loyalty, build relationships, and become rich and famous. We’ll help you determine what to say and when to say it, so you’ll know you’re making the biggest and best impact.

Page 9: SIMSIM branding Portfolio presentation Oct14

What story are you telling? To whom? When? Why? Communicating, and communicating well, takes intentionality. Online or offline, press release or blog post, our team can develop effective and proven copywriting and branding strategies that tell your story in a compel-ling way, allowing more people to not just hear about your product or service, but to understand it, engage with it, and most importantly, share it.

&

Page 10: SIMSIM branding Portfolio presentation Oct14

We work with both media owners and advertisers, To deliver complete global media solutions – from developing cross-country media plans through to handling the campaign logistics and measuring the outcomes.

Page 11: SIMSIM branding Portfolio presentation Oct14

A two wheels vehicle covered with a powerful advertising space ensuring that your products are the center of attention.Visual size:140cm X 140cm

Page 12: SIMSIM branding Portfolio presentation Oct14

A small movable billboard worn by promoters Roaming around the targeted areaVisual size:Back 160 cm X 60 cmFront 42 cm X 60 cm

Page 13: SIMSIM branding Portfolio presentation Oct14

A promotional message pops out from the promoter back on a flag shapeVisual size:85 cm X 45 cm

Page 14: SIMSIM branding Portfolio presentation Oct14

The closest TV commercial played in audiovisual mode around the targeted people at the targeted place.

Page 15: SIMSIM branding Portfolio presentation Oct14

Innovative shapes using the regular globular shape to any customize shape of balloon, according to the client logo or the concept layout

Page 16: SIMSIM branding Portfolio presentation Oct14

Embracing products and services for software used in iOS and android, to be a tool for mobile and online communications

Page 17: SIMSIM branding Portfolio presentation Oct14

Creating a motion graphic video for TVC, company documen-tary, infographic presentations and Online viral videos.

Page 18: SIMSIM branding Portfolio presentation Oct14

ClientsatisFACTionChallengeINJAZ Link2Job City 2009 recruited our company to organize and develop the job fair exhibition, The plan is to open doors to thousands of job seekers from all around the Kingdom on April 22nd- 23rd 2009.

ResultsThe Opening Ceremony took place under the Patronage of H.E. the Minster of Higher Education and Scientific Research, Professor Waleed Maani, with the presence and support of H.R.H Prince Raad Bin Zaid. During both days of Link2Job City 2009, More than 24,000 job seekers participate, more than 80 companies from various sectors were present and more than 2,500 jobs were available. 24,602 job seekers circulated their CV's, whereas more than 3,852 benefited from the training workshops that were given by top professionals in addition to 582 job seekers benefiting from free CV consultancy given.

In result to our effort INJAZ was to hand us all of the events followed in that year.

Page 19: SIMSIM branding Portfolio presentation Oct14

continuesRelationChallengeZain Telecom in Jordan needed to target youth with Zain Max Campaign, the traditional media was not the solution as they tried it for many time.

SolutionAs I approached to them with roaming media, to solve this problem and presented the solution with direct communication method, using ambient media.

ResultNumber of requests to the new offers targeted for youth was registered, that was appearing to them from day one of the campaign in Zain mall point of sales, the awareness was increased in the same area.

In result Zain Telecom is requesting us to use our media frequently in each campaign launched and in all cities of Jordan.

Page 20: SIMSIM branding Portfolio presentation Oct14

SHUKRAN

[email protected]

Dubai+971 4 4483025+971 567657930Amman+962 6 5545574+962 776270390