SIC Group Ukraine Strategy. Tactic. Result

SIC Group Ukraine

SIC Group Ukraine is one of the leading companies providing different consulting service. We have a team of professions in political science, jurisprudence, sociology, PR management and marketing. Our company offer effective solutions using reliable methods and we are always opened for innovations.

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Kateryna Odarchenko Executive Partner

•  The political consultant

•  A member of the International Association of

Political Consultants (IAPC)

•  A head of Institute for Democracy and

Development «PolitA»

•  Has more than 8 years of experience in political

management

Company Structure

•  PR Department •  GR Department •  Social engineering Department •  Marketing Department •  Research Department

Services

•  GR Consulting •  Political Consulting •  Business Consulting •  Internet and Social Media •  Election Campaigns •  Promotion and Branding of the area

Corporate Social Responsibility

SIC Group Ukraine is the initiator of many social projects. We work in the development of political and social communication in Ukraine. We have organized a lot of lectures, social schools, programs in order to make our society and the sphere of political consulting more developed.

GR Developing Vector (First International GR Forum)

Our GR Department work on the development of GR sphere in Ukraine. We initiate and organize different events where experts can discuss the most common problems.

Also one of our the largest projects is annual International GR Forum. The International GR-forum is a special place where the topics related

to modern business tendencies, interaction of business and authority, lobbing the interests of Ukrainian business-association on the native and international market will be discussed.

Comprehensive information support for clients

•  PR (business PR, political PR)

•  Event PR (conference, summit, press-lunches , press tours, etc.)

•  Comprehensive information support (working with the media, design and

creation of newsmakers)

•  WOM, Guerrilla marketing

•  Digital marketing

•  Brand consulting

•  Marketing and sociological research

•  Personal image for politicians and corporate executives

•  Anti-crisis PR

Our Projects in strategic marketing and research

Our Partnership Projects

Our Ukrainian Partners in media

Our Cases in Political Consulting Strategy. Tactic. Result

Our Cases in Political Consulting

Research & digital solution

Vectors of cooperation •  Organizing press-conferences

•  Media outreach

•  Broadcast interviews with significant international broadcasters

•  Opinion editorials offered to the most influential international

•  Identifying speech making opportunities

•  Direct meetings with key political and business figures

•  Promote a business forum

•  Third party public endorsements

•  Blog and social media outreach

•  Building international communications strategy

•  initial outreach to key government officials

Problem – Solution – Result

Problem: the low turnout of young people in the areas during

the President Elections

Solution: creating the project from the young part of the party.

Organizing communication via the network of agitators and

volunteers which engages more than 20 thousands persons,

publishing the newspaper and awarding young people with

diplomas on the local events for the youth, changing the image

of the local party cell leader.

Result: 42% of the youth have voted, victory of the party.

Problem – Solution – Result

Problem: low awareness of the candidate on the new

constituency

Solution: comprehensive implementation of the campaign with a

focus on the problematic theme of the constituency (building a

harmful industrial object), organization of information campaign,

expert assessment of the situation, gathering a group to initiate a

referendum , organizing meetings , demonstrations, discussions.

Result: 8% of the personal rating of the candidate, 15,4% party

rating, suspension of building the industrial object, reliable group

of the opinion leaders, who sympathize to the candidate

Problem – Solution – Result

Problem: the need to attract people to the problem of political prisoners in

Ukraine , asset accumulation

Solution: comprehensive implementation of the project in the capital city; the

message-box was made for the representatives of the party, more than 30

demonstrations were held, more than 20 unusual creative methods of

communications were implemented (graffiti, flesh-mobs, performances), the

project for indirect influence and propaganda was created, the campaign of

hidden political marketing was implemented – “friendly” information for the

Internet users on 17 media resources. International review of the problem was

organized for the effect of “backward informational wave”. Media monitoring was

organized for controlling PR and press-services.

Result: increasing of mentioning the problem for 24%, more than 2 million

reached audience, the rating of the politicians was increased for 7%.

Problem – Solution – Result

Problem: an essential loss in information work in the media field,

the minimum budget for the campaign for the party

Solution: Internet media were quite reliable and common sources

of information in the city. Integral campaign work in the social

networks was implemented. Several viral video were shoot for

spreading them among the youth of the city. Also was organized a

systematic work to hidden marketing, PR campaign.

Result: 160% increased the attendance and citing resources,

transited online activity into offline (taking part in demonstrations,

the work of the party, elections) for 15%.

Thank you for attention

м. Kyiv, .Shchorsa, 36 D +380442279420 +380506859559www.sic-group.com.ua

SIC Group Ukraine Strategy. Tactic. Result