rfid presentation
TRANSCRIPT
RFIDl. goetzinger ● m. lines ● c. mclaughlin ● c. sailer ● m. schwab
Presented to the Class of BA 457
• RFID Overview
• RFID and the Supply Chain
• Current Uses
• Future Uses and Controversy
• Corporate Examples
RFID… presentation layout
RFID… history• 1945
• Leon Theremin- Espionage tool for the Soviet government
• The British invented a similar technology, the IFF transponder. Used by allies in World War II to identify airplanes as friend or foe.
• 1973• Mario Cardullo
- Claims that his patent was the first true ancestor of modern RFID.
RFID (Radio Frequency Identification)…• Automatic Identification Method
• Stores and Retrieves Data using Tags or Transponders
• Can be attached or incorporated
• Contains Silicon Chips and Antennas• Receive and Respond to Radio Frequency Queries from
Transceiver.
RFID… types• Passive
- No Internal Power Supply - Quite Small in Size.
• The smallest device can be measured at 0.15mm * 0.15mm.
- Most Common
RFID… types (continued)• Active
- Internal Power Supply- Typically Beacon Tags
-transmit their tag data and ID at a predetermined fixed interval
- Response Tags: Only respond when an active RFID reader requests the tags to transmit
RFID… supply chains and inventory• Locating Inventory in Stock
• Information Storage Capabilities
• Less Error
RFID… supply chains and transparency• Tracking Knowledge• Safety and Security
RFID and Information Sharing…• Decrease in Discrepancies
• Increased Efficiency
• A Better-Run Company
RFID… current applications• Hospitals
• Retail
• Military
• Fleet Maintenance
Electronic Toll Collection
RFID… hospitals• Track equipment
• Patient locator/information storage
• Doctor locator
• Restrict access to drugs and other materials
RFID for people
RFID… military• Tracking wounded during war
• Following personnel movement during training exercises
• Improving movement and tracking of supplies
• Identifying vehicles and shipments as being either military or non-military
RFID… fleet maintenance• Easily accessible vehicle specs
• Vehicle locator
• Records vehicle maintenance automatically
• Reduces record keeping errors
RFID… retail• Tags in labels help track product
source/specs
• Safeguard against counterfeit products
• Reduce theft
• Allows movement of inventory to be tracked
Imagination Time
What future products (or services) will use RFID technology?
…what cool ideas do you have for RFID….
• Tire Monitoring• Refrigerator• Washing Machines• Dressing Rooms/Closets• Golf Balls• 10-15 years for most
consumer products
RFID… future uses
RFID… what does this mean for customers?
Today: • Full shelves
Tomorrow: • Product make-up• Ease stock keeping, shopping and
cooking• Increased product safety• Exchange convince
RFID… what does this mean for retailers?
Today:• Inventory control• Decreased manual handling• Increased sales & long-term market shareTomorrow:• Increased theft protection• Reduced spoil• Significantly reduced inventory measures• Counterfeit protection
RFID… themeindustry benefits
• From cradle to table
• Each product uniquely identified—EPC
• Simplifies and accelerates merchandise management
RFID… controversy
• Video of RFID chip implanted into hand
RFID… wal-mart• Wal-Mart’s decision to incorporate RFID into
their retail and supply chain has propelled the technology forward
• Benefits: • efficiency • simplification
• Pilot trial • 16% decrease in stock-outs and • 2/3 reduction in replenishment times
RFID…. wal-mart (continued)• Top 100 Wal-Mart suppliers currently
use RFID tags • increasing to 300 by the end of 2006 • 600 by the end of 2007
• Strategic Implications • Volume and Cost• Upstream Supply Chain extensions• Downstream Supply Chain extensions• Innovation
RFID… other corporate examples• Target Corp.
• Albertsons
• U.S. Department of Defense
What does this mean for suppliers?• Cost of system and setup: $9 Million+
• Smaller Suppliers: Can they do it?
• Order winner vs. order qualifier
Q&A
What are your questions?
RFID… sources
