properati company presentation
TRANSCRIPT
COMPANY PRESENTATIONDecember 2016
the best way to your next home
ABOUTPROPERATI
2012founded
in Argentina and incorporated in USA.
5offices: Argentina,
Brazil, Chile, Mexicoand Bulgaria (IT)
33employees
4.2million dollars
in funding
2.6million visitors
per Month
1.9million listings
100thousand
leads per month
10thousand realtors
& constructioncompanies
PROPERATI NUMBERS
PROPERATI REVENUES PER COUNTRY (NOV 16)
BRAZIL143.6 M
68%penetration MEXICO
89.2 M68%
penetrationARGENTINA
33 M76%
penetration
COLOMBIA29 M65%
penetration
PERU22 M65%
penetration
CHILE 14 M75%
penetration
NUMBER OF INTERNET USERS IN LATAM
UNIQUE VISITORS
Source: Google Analytics
SHARE OF SEO TRAFFIC PER COUNTRY:
48% Argentina
61% Brazil
33% Mexico
20% Colombia
10% Chile
TOTAL: 45%
PROPERTY LISTINGS
230thousand
(Argentina)
1.2million(Brazil)24
thousand(Colombia)
10thousand
(Chile)
248thousand(Mexico)
OUR TEAM
GABRIEL GRUBER
CEO &
CO-FOUNDER
MARTÍN SARSALE
CTO &
CO-FOUNDER
Albert Aspani VP of Sales
Alan RoñisVP of Marketing
Marcial CalderónChile CountryManager
Héctor MondragónMexico CountryManager
Management Team
Board Members
Pavel Ezekiev Ariel Arrieta Ariel Muslera
Management Team& Board Members
Alberto LovigneVP of Finance
Renato OrfalyBrazil CountryManager
PROPERATIWEB
NO ADS, UPDATED STATS AND USEFUL TOOLS
blog.properati.com.ar/properati-tools
Our users can use
our “Preciometro”
tool to estimate the
price of their next
home.
PROPERATI TOOLS
PROPERATIMOBILE
MOBILE APP: Search on the go, find and valuate your next home!
www.properati.com/apps
OUR PERFORMANCEBASED BUSINESS MODEL:
LEAD GENERATION
ITEM PAGE DETAIL: CONTACT FORM + QUESTIONS
CONTACT FORMbasic user data
QUESTIONSto qualify the lead
1 2
LEAD INSIGHT EXAMPLE
EMAIL, CELLAND WHATSAPP
verified
UNDERSTANDthe lead profile
NUMBER OF CONTACTS
done through properati
TYPE OF PROPERTYwhere the user made contacts
NEIGHBORHOODSwhere the user made contacts
UNIQUE URLwith all the lead
insights info
WHENthe user made the leads
CHARTSto better understandthe data
WHATtype of property
LEAD INSIGHT EXAMPLE
TIME ON SITE
SOFTWAREwhich OS the user
is using
SOCIALPROFILES
public infoof the lead
USER PICPROFILE
of your lead
CHARTSto understandbetter the timing of the user
HEAT MAPoff all the usersearches
CHATERIXREAL TIME
LEADS
HOT OR COLD LEADS?
0-3 hours
12+ hours
50%
30%
20%
60%
ResponseTime
Buyers Sellers
RESPONSE TIME TO AN EMAIL
0-3 hours
12+ hours
20%
60%
15%
70%
ResponseTime
AverageWorld Cup
2014
THE RESPONSE OF SELLERS IS AFFECTEDBY DIFFERENT CIRCUMSTANCES (Brazil)
10%
75%
Carnival
Source: Properati
CHAT APPS ARE OPENED 9 TIMES PER DAY
Average Daily Session FrequencyMessaging Apps Vs. Average of All Apps
6 + OF TOP 10
Source: Flurry Analytics and KCPB
Messenger
Line
Viber
Kakao Talk
Clash of Clans
1
2
3
4
6
7
5
8
9
10
most usedapps globally
=Messaging
Apps
CHAT BOTFOR YOURWEBSITE
Increase up to 2xthe conversionrate in your websitefrom visitors to leads.
Increase up to 50%the conversionrate from leads to sales
CHAT APPFOR YOURSALES TEAM
1
2
INTRODUCING CHATERIX PLATFORM
CHATERIX: Chat bot for your website (example)1
Mariana (bot) transfers the chatconversation to the sales team(sends a push notificationto the Chaterix Seller App/Web)
Or otherwise she recommendsother options to the user:
CHATERIX: the chatbot starts the “conversation…”1
… and then it connects the user with the sales team!
CHATERIX: Seller Chat App2
CHATERIX: Seller Chat App & Web for Desktop2
PROPERATIREAL ESTATEMARKETPLACEIN LATAM
COMPANY PRESENTATIONDecember 2016
GABRIEL GRUBERCEO & CO-FOUNDER
properati.com | chaterix.com
APPENDIX
Management
ALL OUR TEAM
Tech
Marketing Sales
Content/PRand Admin
OUR OFFICES
ARGENTINA (HQ)Castillo 1366, Palermo, Buenos [email protected]
BRAZILRua Augusta 3000, Jardins, São [email protected]
MEXICOÁlvaro Obregón 168, Colonia Roma, [email protected]
CHILESan Sebastián 2957, Las Condes, [email protected]
BULGARIA (IT)Krum Popov str No.58, Sofia, [email protected]
PROPERATITIMELINE2012-2017
2012
PROPERATILAUNCHED
TEAMEXPANDS TO 6
EMPLOYESS
BRAZIL ALPHAVERSION GOES
LIVE; ARGENTINAHITS 60K LISTING
LANDMARK
ARGENTINABETA VERSION
GOES LIVE
SEPMAY OCT NOV JAN
FIRSTPAYING
CUSTOMER
2013
BRAZILFULL SITE
LAUNCHES
FEB
SEED ROUND:$200 K A $1MVALUATION
MAY JUN
BRAZIL HITS100K LISTINGLANDMARK
MOBILE APPLAUNCHES:
OPERATIONSCONSOLIDATED
2014
MEXICOWEB VERSION
LAUNCHED
JAN FEB
BRAZILOFFICE
OPENED
FIRSTPAYING
REALTORBRAZIL
APRDEC
TIMELINE 2012-14
300 K LISTEDPROPERTIES
IN BRAZIL
JUN
$10 K INREVENUES
MAY AUG
CHILE WEBSITEAND LOCAL
OFFICELAUNCHED
NOV
$50 K INREVENUESAND 450KVISITOR
PER MONTH
NOVJUL
20EMPLOYEES
SEP
SERES A1:$2M AT $7MVALUATION
DEC
30EMPLOYEESAND 500 K
LISTEDPROPERTIES
IN BRAZIL
COLOMBIAWEBSITE
LAUNCHEDAND NEW
ANDROID APP
OCT
2015DECJAN
IOS APPLAUNCHED
FEB
CHILE FIRSTPAYING
REALTOR
APR
$100 KREVENUES
SEP
1 MPROPERTIES
LISTED
SERES A2:$2M AT $16MVALUATION
MEXICOOFFICE
OPENED
2014
TIMELINE 2014-15
PROPERATICHAT APP
CUSTOMERSONLY
APR
NEW APPIOS & ANDROID
JAN SEP
PRE-RELEASECHATERIX
(BETA)CHATBOT
+ CHAT APP
AUG
NEWMORTGAGE
CALCULATOR
OCT DEC
2017JAN FEB MAR
2016
MICROSOFTAWARD FOR
CHATERIX
+2 MPROPERTIES
LISTED
OFFICIALLAUNCH OF
CHATERIX TOALL LATAMWITH SaaS
MODEL
SELLINGLEADS FOR
MORTGAGES
NEW ROUNDOF FUNDING
TO SCALECHATERIX
TIMELINE 2016-
ABOUT LATAM
2020 LOOKS GREAT, BUT THE OPPORTUNITY IS TODAY:Latam per capita consumer expenditure $6.740(2.25x China, 6.6x India)
LATAM
$4.2 TRILLION
623 Million
CHINA
$4.1 TRILLION
1.393 Million
INDIA
$1.3 TRILLION
1.282 Million
Source: FNBOX
BY 2020: Latam will have more smartphone users thanUS population
Source: FNBOX
385MSmartphoneusers Latam
323MUS Population
HOW WILL 2020 LOOK?: Latam is closing the gap with the advanced economies
Source: FNBOX
Internet Users
Mobile Internet Users
B2C eCommerce
Retail mCommerce
Share of mCommerce
Account in a financial institution
331.7 M
231 M
$89.7 B
-
-
51.1%
414.3 M
395.4 M
$366.9 B
-
-
74.7%
113.7 M
84.9 M
$ 35 B
$ 2.5 B
9.7%
68.1%
143.6 M
119.8 M
$ 179.8 B
$ 30.2 B
36.8%
83%
259.3 M
185.7 M
$492.1 B
$76.4 B
22%
93.6%
289.9 M
234.9 M
$ 811.7 B
$ 157.9 B
29%
96.6%
286 M
223.5 M
$ 382.7 B
-
-
94.8%
312.4 M
297.1 M
$ 567.8 B
-
-
97.8%
2015 2020 2015 2020 2015 2020 2015 2020
EU
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LATAM BRAZIL US