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Showcase the past Strengthen the present

Envi

sag

e th

e fu

ture

The Three Forces of the Campaign

Showcase the past achievements to create the right image

Strengthen the present party resources to facilitate a dynamic campaign

Envisage a future vision that can assure a promising tomorrow

Quality v/s Quantity

Creative Direction& Quality Control

News Paper/ Print Campaigns

Mobile/ interactive/ IVR

Web/ Social Media Campaigns

Events and Workshops

Leave behinds/ Merchandise

Research & Content Generation

Social and traditional Media Analytics

Premium productionsTV/ Big Screen

Radio

Special Sub-Campaign

Rapid-RoundsWeb/ Social Media

Content generation

Responding & Countering

Daily Communication support

(Print media/ PPT Presentations)

Ad-agencies

The-Party

In-house

Various Touchpoints ofDesign & Communication

Brand Awareness and Goodwill (Mass Audience)Radio, TV, Magazines, Billboards, Outdoor, News Paper Ads

Wide Reach and Focus on Conversions (Primary and Secondary Audience)Web Marketing, Social Media, Events, Whatsapp

Personalised and Direct (Niche Audience)Road Shows, Email, IVR, Leave Behinds, Merchandise

ATL

TTL

BTL

Communication Outlets

Departments Vehicles of Communication Design Touchpoints

Audio

Slogans and songs

Essays

Theme Anthem

Ads

IVRS/ Messages

Interactive (Digital)

Quiz

Games

Power Point Presentations

Static images/ Text

Photo Essays

Posters

Comic Strips

Advetorials

Supliment Stories

Candidate Profiling

PeriodicalsA booklet for every household by end of December with positives stories

On Auto-riksha’s, Scooters, Buses

News Paper Insets

Email/ Social media posts

SMS/ Whatsapp content

Memes

Moving Images

Documentaries

Anthem

Ads

Giffs

Info-graphics

1. Social Media

BlogsContent Management + Designers

SEO/ Marketing

Twitter/ Facbook/ Instagram/ Pinterest

Youtube

WhatsApp

2. Eletronic

TV

Content Management + Designers

Radio

Mobile

SMS

IVRS

Email

LCD Screens

3. Print

Billboards/ Posters/ Standees

Content Management + Designers

Pamphlets/ Booklets

News papers/ Magazies

Mopies, Slip Road Ads

Brading on vehichlesOn Ground Operations

OOH. Airport/ Railway Stations/ Bus Stands

4. Events

Road Shows

Street Plays

Digi-Vans

On Ground Operations

MarathonEvent Coordinators / PR

Exhibitions

Rallies

Workshops

Screenings

Cadre Training

5. Installations and Merchandise

On Ground Operations/ Marketing

Facebook Badges Photobooth Stalls in Public places

Stickers/ Flags/ Masks/ T-shirts/ Badges/ Wrist-bands

Leave behinds

Helium Balloons

Graffiti

News Paper bags with branding