ADVERTISING & DIRECT MARKETING

POSITIONING & BRANDING

CORPORATE COMMUNICATION

INTERACTIVE MARKETING

PROMOTIONS & SALES SUPPORT

PARTNERSHIP

STORYTELLING TO HARMONIZE COMMUNICATIONS

AND RAMP UP

Take command of your journeyBright solutions for sensitive biologics

The route widely traveled Precision in every direction Setting a new course to success

BD Hypak™ for BiotechGlass Prefillable Syringe System

BD Neopak™Glass Prefillable Syringe System

BD Sterifill™ for BiotechPlastic Prefillable Syringe

The route widely traveled Precision in every direction Setting a new course to success

BD Hypak™ for BiotechGlass Prefillable Syringe System

BD Neopak™Glass Prefillable Syringe System

BD Sterifill™ for BiotechPlastic Prefillable Syringe

The route widely traveled Precision in every direction Setting a new course to success

BD Hypak™ for BiotechGlass Prefillable Syringe System

BD Neopak™Glass Prefillable Syringe System

BD Sterifill™ for BiotechPlastic Prefillable Syringe

“Take command of your journey”

• “The route widely traveled”• “Precision in every direction”• “Setting a new course to success”

Strategy and key messages

• Documentation• Customer webinar• Internal training event

Action plan

LOGOS