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CASUALKIT Making computer game monetization bene�icial to both game developers and players. Earn Money with Player Challenges and Highscores

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Page 1: presentation v2

CASUALKIT Making computer game monetization bene�icial to both game developers and players.

Earn Money with Player Challenges and Highscores

Page 2: presentation v2

CASUALKIT

IMPLEMENTATION

Select a friend ora random opponent

Winners get money directlyinto their account

Friend

Friend

John

Friend

Choose Opponent

Select your money tier

Choose Amount

1 €

2 €

3 €

A 10% fee is deductedfrom the users account

Confirm the Challenge

Confirm

PriceFee

Total

1.00 €0.10 €1.10 €

Play heads up or a tournamentagainst many players

Confirm

Play

Pool 2.00 €

VSPeter John

Play

Play for Real Money

DART

Choose “Play for Real Money”

Select a game withCasualKit implemented

Game

Game

Game

DART

Game

Game

Page 3: presentation v2

CASUALKIT

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WE OFFER

- Extra revenue stream that increase ARPU- More engaging and competitive gameplay- New markets with little competition- Easy and fast integration- Cash handling and fraud prevention

HOW IT WORKS Users pay a fee of 10% of every single challenge/tournament entry cost. This is the revenue. We take 30% and the rest is yours. Market experience shows,that almost all winings are spend playing again and not withdrawn.

Example:

John challenges Peter for 1 dollar.Each pay 1 dollar, and a 10 cent fee.

John wins 2 dollars.The fee of 20 cents are split with 14 cent to you, and 6 cents to us.

Online betting is generating an estimated $32 billion in annual revenue

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CASUALKIT

Only 0.15 percent of mobile gamers account for 50 percent of all in-game revenue

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Customers

Sp

en

din

g

Player Challenges and Tournaments

Customers

Sp

en

din

g

Freemium/Microtransactions

Ads Microtransactions Casual Kit

Acquisition

Activation

Retention

Revenue Degree

Referral

GAME MONETIZATION MODELS

Page 5: presentation v2

CASUALKIT

MARKET POSITION

Inclusive Monetization ModelBenefit User

None Social GameplayLow RetentionShort Life Cycle

Social GameplayHigh Retention

Extend Life Cycle

Exclusive MonetizationHarm User

PvP Skill-basedCash Competition

Online Casino

CasualSingle Player Games

Role Playing andMMO Games

CasualOnline Multiplayer

‘Games-Casino’ category accounted for 7% of the iPhone’s global revenue and 14% of the iPad’s total income in February 2014.

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CASUALKIT

Publisher Net Revenue9,746 €

4,171 Users

Sign Ups

Conversions

Lorem Ipsum

Og Noget Mere

672 Unique Depositors

6,98 € Avg Deposit Size

3.3€ LTV per User

CasualKit Net Revenue4,177 €

Page 1/6

Average monthly spend per paying mobile gamer is highest in Western Europe, with $4.40. In real money challenges its 15$

CASE 1

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CASUALKIT

A mini game was implemented inside a football manager game. The game was a fun money or real money game, where 6 persons set their own tactics with a football team and played each other.

After one month the case data looked like this:

Players

Deposits

Unique Deposits

Conversion Rate

Deposit Amount

Avg Deposit Size

Withdrawals

Withdrawals amount

Rake

Average Stake Size

Publisher Net Revenue

CasualKit Net Revenue

LTV per user (ARPU) 1)

LTV per paying user (ARPPU) 2)

4,171

438

336

8.04

3,066

7.00

16

556

871

1.50

610

261

3.34

20.76

%

1) After a month, we consider only 50% of the users to have converted to paying.2) We expect a lifetime duration of paying users of 8 months as seen from poker.

Some games are achieving a 14% conversion on overall in-gameinto real cash players and 52 cents ARPDAU on those conversions.

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CASE 1

Sign Ups

Conversions

Lorem Ipsum

Og Noget Mere

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CASUALKIT

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Top players on skillz.com platform can earn between $500 to $2,000 a week.

Video demonstration of browser game:https://www.youtube.com/watch?v=ECDBV98gHPU

How to integrate the PHP Sdk:https://www.youtube.com/watch?v=skFo-LL_u7o

TEAMSøren Gleie, ba.scient.soc., CEO

Jonas Andersen, Programmer

Jeppe Andersen, cand.merc., Marketing & Sales

Armann Gudmundsson, Designer and front-end coder

CONTACTSøren Gleie, founder- 30517043, [email protected], dk.linkedin.com/in/gleie

Thomas Høgenhaven, board member, CSO & partner Better Colelctive- 60616163, [email protected], dk.linkedin.com/in/thogenhaven

Jan Lehrmann, board member, Entrepreneur and Investor- [email protected], dk.linkedin.com/pub/jan-lehrmann/42/188/14b

PRODUCT DEMONSTRATION