Los desafíos de conducir en la Omnicanalidad y los Nuevos Canales del Retail e-Commerce

Edison Cortés

DefinitionOmni-channel is a multichannel approach to sales that seeks to provide the customer with a seamless shopping experience whether the customer is shopping online from a desktop or mobile device, by telephone or in a bricks and mortar store.

Source: Wikipedia

Source: ichimnetz.de

Source: Unic AG

Source: mediamath inc.

Source: rakuten marketing

Source: customerthink.com

Source: crossretail.de

Source: veinteractive.com

Source: ichimnetz.de

Source: SAP HANA LinkedIn

Source: Andreas Weigend/ socialdatalab

Value of Data=

Impact on Decisions

Source: marketingtechblog

Source: Forrester The State Of Retailing Online, Silverpop / IBM Email Marketing Metrics Benchmark Study, WSL Strategic Retail: Moving On

Source: blog.buyapowa.com

Source: oechsle.pe

Source: buyapowa.com

Objetivo Común en la Compañía/ Pilar Estratégico Integrar lo Físico con lo Digital/ Roadmap (6-18 meses) Centrarse en el Cliente/ Flexibilidad, Agilidad, estar Alineado Consumidor Hiper-Conectado/ Social Commerce Big Data / CTO es clave en la Transformación Digital Millennials Shoppers/ Son muchos para no tomarlos en

cuenta

Take aways