POSITIONERDigital Branding & Marketing Agency

ABOUT US With more than 15 years experience Positioner is an industry leader in providing outstanding communication & marketing for the travel & luxury industry.

Headquartered in the sunny Ticino where people still master the art of stress-resistant relaxation, our team combines Swiss precision with Mediterranean flair and German functionality.

Our focus is on class, style, and taste. Our ambition is to capture the visitors and to entice them to explore your exclusive world. 

Our goal is to offer them a genuine experience that reflects the precious and sometimes hidden realities of your brand.

The assets we provide are timelessness, simplicity, functionality, and innovation.

positioner.com

“A door to a different continuum”

17 years

of experience

+100 hotel sites

realized

99% client

retention rate

2001 first hotel site

realized

+60% conv. rate

average increase

-20% bounce rate

average decrease

Philosophy Our objective is to position your brand so sharply that it becomes top-of-mind when your target group thinks about your category. We do that. But not with a mechanism and not with templates. We do it with creativity, passion, enthusiasm, professionalism, surprising concepts, ever-fresh ideas, and an inimitable style tailored to each individual project.

There are many more aspects that set us apart from ordinary communication and marketing agencies: we constantly optimize your presence and your positioning.

We communicate with you, we monitor the market, we open up avenues to new target groups. We fine-tune relevant information and refine your visual language.

“And most of all:we generate measurable results.”

Clients

References Please find here a reference list of our clients and their respective contact person.

Please do not hesitate to get in touch with them for any questions you may have on Positioner services.

Nira Hotels & Resorts Mr. Puri Chief Executive Tel. +41 81 838 69 69 nirahotelsandresorts.com

The Bürgenstock SelectionKatara Hospitality LTd., Doha Mr. Steve NikolovGroup Sales & Marketing DirectorTel +41 41 725 42 73 www.buergenstock-selection.chwww.schweizerhof-bern.ch

Tschuggen Hotel Group Mrs. Corinne DenzlerGroup Director Tschuggen Hotel Tel +41 91 785 71 71 www.tschuggenhotelgroup.ch www.tschuggen.ch

Villa d’Este Mr. Danilo ZucchettiGM Tel +39 031 3481 www.villadeste.com

Le Sirenuse Mr. Antonio SersaleOwner and GMTel +39 89 875066 www.sirenuse.it

Suvretta House Mr. Peter EgliGMTel +41 818 36 36 36 www.suvrettahouse.ch

KristianiaLech Mrs. Gertrud SchneiderOwner and GM and member of International Board of SLHTel +43 5583 25610 www.kristiania.at

LHW Riaz MiahDistribution Systems AnalystTel +212-515-5712

Guest Philosophy In choosing an official partner for developing web and online marketing-related projects, hotels naturally seek a relationship of trust and close collaboration between their clients and the Positioner team.

Trust is the very cornerstone of collaborative work: it is essential for implementing online communication strategies that are focused on the needs of each individual client and designed to achieve specific and effective aims. The Positioner team is highly involved with the client, providing a lively flow of professional and creative ideas. Our approach offers a unique form of collaboration, with particular attention to detail and personalization of every project, by providing an exclusive, leading-edge service in which privacy is always respected.

“We respect the values that our clients applyto their guests.”

Services We craft custom communication solutions that integrate your unique business processes .

Communication strategy & consulting Branding & Corporate image Print design Website design & development Online Marketing Social Media Copywriting & Photography Analysis

Strategy Your website must be your sales manager in front of millions of users. Positioner is in a unique position to provide a set of enterprise level online marketing, design & strategy solutions to allow the Hotel to reach its goals.

ONLINEBOOKING

IDS GDS

REPUTATIONMANAGEMENT(REVIEW)

SEOEMAILMARKETING

PPCSOCIALMARKETING

ONLINE PR

HOTELWEBSITE

REVENUEMANAGEMENT

Awards Positioner WebAward prizes in the “Outstanding Website” category with:

WMA WebAward 2014 • Kempinski Residences St. Moritz • Hotel Belvedere Bellagio • Albergo Remorino • Hotel Riposo • Grand Hotel National Luzern • Waldhaus Flims Mountain Resort

WMA WebAward 2013 Top Agency 2013! • Swiss Deluxe Hotels • Nira Alpina Hotel • Suvretta House • The SPA Frankfurter Hof • The Cambrian Adelboden • Shanti Maurice • Principe Forte dei Marmi • Tschuggen Grand Hotel

WMA WebAward 2012 • Villa Castagnola • Schweizerhof Bern • Aldrovandi Villa Borghese • Villa Principe Lepoldo • Le Sirenuse

WMA WebAward 2012 • Villa Castagnola • Schweizerhof Bern • Aldrovandi Villa Borghese • Villa Principe Lepoldo • Le Sirenuse

WMA WebAward 2011 • Villa d'Este

PORTFOLIO

Seiler Hotelsseilerhotels.ch

What makes the Seiler Hotels so unique? It's the special warmth which greets you when you step through our doors for the first time. No empty promises, no fuss. Nothing here is half-hearted, intrusive or overblown.

Byblos Villa Amistàwww.byblosarthotel.com

A villa of the XVI century, that was inspired by the tradition of the Veneto region, has been re-interpreted to become an elegant luxury hotel and host an impressive permanent exhibition of contemporary art.

WebsiteByblos Villa Amistà.The magic of Verona meets the exclusive charm of a luxury hotel

+139% Global conversion rate

+40% Avg. Session Duration

–16% Bounce Rate

Nira Hotels & Resortsniraalpina.com shantimaurice.com niracaledonia.com

The spirit of Nira is born out of our belief that today’s discerning guests seek a more authentic, exceptional experience

WebsitesThere are many factors to consider when creating an excellent hotel website: it must reflect authenticity, be simple to navigate, emphasize the characteristics of the place and provide relevant information with easy functionality.

+102% in conversion rate

Online MarketingAll the online marketing activities of the hotels are fully managed by Positioner Team.

• PPC Marketing • Tripadvisor Advertising • E-Mail Marketing • Brand & Reputation Consultancy

+448% engagement

+250% fans / follovers

The Social contents follow the brand philosophy of Nira Alpina: "A different view & Authentic Experience". • Blogs / Online PR • Facebook / Google+ / Twitter / Pinterest

Social Media Marketing

The content is inspired by the vision of Nira Hotels world through exciting new images which will show people, views, special moments and lifestyle of the Locations in order to reinforce Nira Hotels "Social virality. "

Swiss Deluxe Hotelswww.swissdeluxehotels.com

This distinctive group of 39 Swiss five-star hotels unites the prestigious names of the Swiss luxury hotel industry.

WebsiteSwiss Deluxe Hotels – the 39 most exclusive 5-star hotels in Switzerland – distinguish themselves through their service quality and their centuries-old tradition in the luxury hotel sector.

21% Global conversion rate

+63% Avg. Session Duration

–27% Bounce Rate

Villa d’Este & Villa la Massavilladeste.com villalamassa.com

Villa d'Este is one of the most charming and iconic hotels in the world. Located in a beautiful bend of the lake of Como is no doubt elegant and rich of charme.

+50% growth in website visits

+120% in conversion rate

WebsiteVilla d'Este fullscreen website allows the use of big and expressive pictures, which gives to the online visitors the chance to see exactly where they are going to stay. The structure of the website is very modern and the elegance of Villa d'Este is palpable right through the site.

Le Sirenuse www.lesirenuse.it

Le Sirenuse, is the pearl of the Amalfi Coast, in Positano. "The Sirens" still has a glamour and poise few hotels in the world can match.

+76% in conversion rate

+110% online revenue

WebsiteThe state-of-the-art design of Le Sirenuse’s new website creates an ultra-modern impact, and an impression of utter elegance is conveyed throughout the site.

+80% increase of the time users spent on site

PhotosNew pictures had to be taken in order to express the magnificent Le Sirenuse at its best.

The Bürgenstock Selectionbuergenstock-selection.ch schweizerhof-bern.ch buergenstock.ch royalsavoy.ch

The Bürgenstock group stands for Swiss class in the world of international hospitality, where stylish luxury combines with ever-renewing tradition.

Design and technology are combined to offer an easy, immediate and immersive navigation experience. Using responsive technology that adapts browser size to screen size, the potential of every single visitor is used.

+49% website visits

+80% page-views

Schweizerhof Bern

After just 30 days online, the sites have seen a substantial increase in terms of all qualitative and quantitative factors. The sites are achieving steadily increasing positive results and brand recognition is growing continuously.

+14 Top #5 keywords

+44% Visits from Search Engines

Results

An optimized Facebook page has been produced and various related applications developed to increase the number of fans and guide new potential clients to the hotel’s sites.

Social Media

Positioner has integrated a complete system to manage all e-mail marketing activities, a single database enabling the sharing of client data and associated profiles to create e-mail marketing campaigns that are targeted and segmented on the basis of interests.

E-Mail Marketing

Tschuggen Hotel Groupedenroc.ch tschuggen.ch carlton-stmoritz.ch

As an exclusive top-class hotel group, Tschuggen Hotels offer a holiday experience without comparison in four hotels in dream locations in Switzerland: Arosa, Ascona and St. Moritz.

+20% Avg. Visit Duration

+40% in conversion rate

WebsitesThe project involved a complete redesign and restructuring the hotel group site and all single site. Establish and promote brand awareness. Build online brand awareness and increase revenues across the portfolio.

Castello del Solecastellodelsole.com

An exclusive atmosphere and perceptible finesse are integral parts of Castello del Sole. Discover the new online experience that emphasizes the charm of this unique world. The Hotel is member of Relais et Châteaux and of Swiss Deluxe Hotels.

WebsiteFor the third time, Positioner was selected to redesign the site of the magnificent Castello del Sole. Establish and promote brand awareness and highlight the exclusive features which emphasize the hotel’s simple elegance.

+30% increase of the time users spend on site

Photos

Hotel Guarda Golfhotelguardagolf.com

This new and innovative five star hotel, fashioned in a modern yet characteristic alpine style, reveals a unique concept and philosophy. A new Swiss Alps retreat, with cozy atmosphere and personalized service.

New Opening The official hotel opening has been a great success. The websites went from 0 to 8’000

visits per month.

WebsitePositioner planned strategically the launch of Guarda Golf’s website in two phases: first the pre-site whose goal was to promote the hotel and to start gathering future clients; then, once the hotel opened, the official website. 

Online Booking

Print & CI

CONTACT Positioner SACentro Monda 36528 CamorinoSwitzerlandphone +41 91 840 92 40fax +41 91 840 92 41info@positioner.com

Preferred Supplier