ns consultation presentation - sydney ns
TRANSCRIPT
Project Overview – Convention Centre
Province of Nova Scotia, Halifax Regional Municipality & Government of Canada partnering to fund new convention centre - $164.2M
-PNS & HRM each contributing approximately $56M -Government of Canada contributing $51M
Fixed-price, turn key facility; no payments Rank until facility is complete
Rank has responsibility for cost overruns, design & construction risk
Multi-level convention centre, approximately 120,000 sq ft of rentable space (290,000 gross sq ft)
LEED Gold certified
Opening in January 2016
Industry Overview – Canadian Snapshot
Canadian meetings & conventions industry is a strong economic contributor:
Generated more than $71 billion/year industry output
Produced more than 673,000 meetings/year
Generated more than $14 billion in annual tax revenue
Created equivalent of over 550,000 full-year jobs
*Conference Board of Canada 2007/2008 Canadian Economic Impact Study Update for Meeting Professionals International
Industry Overview – Competitive Environment
Recent expansions in Canada: new Ottawa Convention Centre, Vancouver Convention Centre, Niagara Convention Centre & Winnipeg Convention Centre expansion recently announced
Recent expansions in Atlantic Canada: new Fredericton Convention Centre, expansion of Moncton Coliseum, new Charlottetown Convention Centre & St. John’s Convention Centre expansion underway
55% of current WTCC does not meet industry standards
JDA Architects assessment confirms current footprint can’t accommodate proposed expansion
Since 2007, Nova Scotia has lost over 100 national & international events due to facility limitations
Market Potential – Projected Future Business
The new convention centre with larger, more flexible space allows for:1. Hosting larger events of up to 3,000 attendees2. Hosting more concurrent small & mid-size events3. More national & international events
Year Total Events Total Delegate & Attendees
Fiscal 08/09 (actual, for comparison)
584 163,365
Projected Year 5 671 220,000
Projected Year 10 735 250,000
Total 10 Years of Operations
6,800 2.2 million
Benefits: Construction Phase
• Building the Convention Centre will result in:– $9.5 million in provincial government
revenue (direct and spinoff)– Employment Benefits
• 900 person-years of direct employment
• 800 person-years of indirect employment
Benefits: Operations Phase
• Operating the Convention Centre will result in:– $85 million in provincial tax revenue (direct and
spinoff) in first 10 years– $40 million more than from current World Trade
Centre
• Impacts will come from:– Employment, food, accommodations,
security, logistics, entertainment, transportation, retail, etc.
Source: Economic Impact Assessment of the Proposed Redevelopment of a World Trade and Convention Centre in Halifax, Gardner-Pinfold, 2009
Tourism Opportunity: Pre & Post Trips
Extend stay to see the prov-ince
Attend event only
0% 10% 20% 30% 40% 50% 60% 70% 80%
47%
53%
Almost half of delegates from outside of Atlantic Canada extend their stay to see the province
Tourism Opportunity: Increase Delegate Spending
All Visitors Convention Visitors
$98
$201
Spending per Person, per Day
Halifax Convention Visitors travel the province
Fundy & Annapolis Valley
South Shore
Northumberland Shore
Cape Breton
Eastern Shore
Yarmouth & Acadian Shore
19%
17%
16%
4%
1%
1%
Regions Visited Outside of Halifax
Opportunity for growth
Popular stops for Out-of-Region Convention Visitors
Peggy’s Cove
Lunenburg
Mahone Bay
Truro
Cape Breton
Digby
Wolfville
Antigonish
Chester
0% 5% 10% 15% 20% 25% 30%
25%
20%
17%
13%
9%
7%
7%
6%
6%
Long-Term Strategic Goal for Tourism in Nova Scotia:
Focused on the visitor – to attract more of them, increase spending, and encourage longer stays –
to build overall industry profitability.
Nova Centre Supports the Tourism Strategy
• Improve access to key tourism assets and experiences
• Encourage convention visitors to experience the entire province and inspire them to come again
• Focus on partnerships to attract more visitors and showcase Nova Scotia
Provincial Benefits & Opportunities
Position Nova Scotia as a destination of choice
Generate increased tourism; pre- & post-convention travel
Support local industry & business community through provision of goods & services; showcase Nova Scotia products
Build our international reputation through business development & business attraction
Create learning & training opportunities – leverage research expertise
Support non-profit & community groups