ncta 5 min presentation (2) pp show
TRANSCRIPT
Turning the Tide for Coastal TourismJuly 2015
Simon Hanney
• Add picture here of busy seaside attraction in 1930’s – jam packed with people on deckchairs
• Picture of bleak Blackpool (or similar)• Boarded up shops, perhaps someone looking
sad….• Look up figures from VE for seaside tourism
for a number overlay…
Trips 25% down
• Picture here of semi-busy Bournemouth or other resort – such as http://www.msn.com/en-gb/travel/news/forget-about-france-and-spain-%E2%80%93-kent-has-been-named-europes-top-spot-for-a-family-holiday/ar-BBleNqn?ocid=mailsignoutmd&fullscreen=true#image=1
Top Lonely Planet Destination… Kent
Experience
Training
Business Support
Research
6.88 mil£501bn
Visitor types…. and value 2013
Visitor spend 2013
13% newcustomer
85% Ave 43
miles
113 miles, ave 4 nights12543mile
Book -> Took within 4 weeks
66%2013
34%2014
93%
5+ trips per year
13%2009
30%2013
Visitor Spend
18-24 25-34 35-44 45-54 55-64 65+ £-
£5.00
£10.00
£15.00
£20.00
£25.00
£30.00
£35.00
£40.00
Food & Drink Convenience EntertainmentGifts Travel Other
85%
1805 Ambassadors
=
238
Nationally…
943 users….
Questions
• References– NCTA - Visitor Survey 2013– NCTA - Visitor Survey 2014– NCTA - Facts & Figures about Bournemouth Visitors– Visit England – England’s Seaside, What Are the Opportunities?– Volume & Value of Tourism, South West Research Company 2013– Bournemouth Council - Tourism Statistics
FREE Resource Hub coastaltourismacademy.co.uk/resource-hub