my sip presentation

7/28/2019 My Sip Presentation

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Summer Internship Project

To Identify the Business Development Potential and

Growth Opportunity of Modular Office System in

Gujarat

Presented by

Prabeer Ranjan Panigrahi

Enrollment No:030301047


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Company Profile

Dexter Consultancy Limited is a company which

provides business service products.

It was established in 2007

Dexter is a group of young professionals from variedbackgrounds who have come together to create a

team working in multiple areas across domains withan ever-increasing array of services.

It has setup branches at Mumbai, Bangalore, NCRand Hyderabad, apart from the headquarters at

Ahmedabad.


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Company Profile

It started as a one-room setup before 5 years withoutcapital, clients or experience. From there, Dexter nowoccupies more than 5800 sq. ft. of office space across 4cities and has aggressive plans of setting up bases in

many more locations in the next 2 years.With service offerings in 8 areas now, Dexter is quickly

looking to leverage its expertise and knowledge baseacross service areas, and expand through diversifying,both horizontally and vertically.

It is growing very rapidly. It aims to become one of thelargest research consultancy in the world. It is growingat a rate of 300% per year.


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Contd.

Product and service offerings of Dexter ConsultancyLimited:

I. Market Research

II. Rural and social ResearchIII. SME Consulting

IV. Technology

V. Infrastructure Research

VI. Process ConsultingVII. Vocational Education

VIII.B2B Sales and Marketing


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Organizational Hierarchy

NAME DESIGNATION

RAHUL SANGHVI CEO

VISHAL KAPOOR Director

MEHA ACHARYA Head of the Research Group

RUSHI RAWAL Head of Quality and AssuranceGroup

AMRIT MOHAN Marketing Head

SHAURABH SHUKLA Operation Head

ANURAG ARJUN Head of Online Research Division NIRAJ MAJUMDAR R&D and New Product

Development


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Contd.

A. CLIP is a subsidiary company of Dexter which is the

Corporate brand name for its B2B sales and

marketing division.

B. It works as product and service provider of Interiorbased requirements.

C. It also works as a Project Management Consultant.

D. It provides one end solutions to all office andresidential furniture requirements.


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Contd.

A. There are some associate companies of CLIPwho work under it, those are:- Concept Projects,Quality Creations Pvt. Ltd., Wipro Furniture, C.C.

Enterprise, D.P. Associates.B. Concept Project is a PMC company, Wipro and

QCPL are manufacturers of furniture.

C. C.D. Associates is our furniture dealer and C.C.

Enterprise is a Franchise of CLIP.

D. It deals with all kinds of office and homefurniture.


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Contd.

A. There are few categories of products which CLIP

offers, those are:- Office Furniture, Chairs, Home

Furniture, Kitchen.

B. In office furniture it offers Workstations, Cabintables, Conference tables, Discussion tables,

Reception desk, Sofa etc.

C. In home furniture category, comes Bed, Dining

table, Sofa, Dressing table, Cupboard, Chairs etc.


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Contd.

In chairs category there are three kinds of officechairs i.e. High back Executive chairs, Middleback chairs and Low back chairs.

And in kitchen category there are two kinds ofkitchens i.e. Modular Kitchen and CustomizedKitchen.

Apart from all this it also provides wooden

flooring and total designing projects includingspace planning, roof, floor and wall designingand furniture supply.


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SWOT Analysis

Strength: It works as a team of employees with diversified

background, industry experience and multitasking

ability. It has product and services offering across various

Industries.

It has the capability of cross functional utilization

across various management functions.

It has an informal, yet accountable organizationalstructure.


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SWOT Contd.

It has the capability of leveraging various human

resource skill sets in various service areas.

WEAKNESSES:

It is gradually qualifying for large sized Biddingopportunities.

It should penetrate more into the market.

OPPORTUNITY: Single point service provider for all

management services.


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My Project

My project title is To identify the business

development potential and growth opportunity of

modular office system in Gujaratwith special

consideration of Wipro Furniture Business. My main objective is to search out opportunity for

modular office system and home furniture, to

generate lead and then convert them into orders.

My area of project is sales and research.


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My Project contd.

My Objectives: To identify and assess potential leads for sales with

special consideration to Wipro modular furniture.

To understand the Interior Industry To search for the potential clients

To analyze and diagnosis the requirements of the

clients

To meet the requirement of the clients with the

appropriate product and services


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Contd.

To identify and assess potential leads for sales

with special consideration to Wipro modular

furniture.

To identify and assess business development

potential of various customer segment in market

To generate revenue for the organization through

salesTo assess product wise competition vis--vis

competitor brands


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Contd.

To identify various price points of homefurnishing, kitchen, office furniture and chairs.

To identify and assess potential furniture dealersfor CLIP in Ahmedabad.

To identify trade margin expectations frompotential dealers.

To estimate product wise demand.

To find out the parameters which customersconsider while making a

purchase.


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My Project contd.

Our potential clients are:

Architects and Interior Designers

Builders and Contractors

Govt. OrganizationsBanks

MNCs and Large scale companies

SMEs

Dealers

Individual households


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My Project Contd.

Initially got to learn about the product offerings of

the company and their features.

Prepared potential customer database.

I had to observe the process carefully, i.e. how to talkto clients, how to take appointments through phone,

how to talk to them during the meeting, what to talk

in the meeting, how to describe the products etc.

Initially I had to go to meetings with my colleagues to

observe only.


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My Project Contd.

My first week was more of learning and observing. I

also started making calls to clients to take

appointments for meetings.

Then from the second week onwards I went to meetup clients i.e. Architects and Interior designers in the

initial level for lead generation.

I was consistently guided by my project guide at

every step and as and when required.


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My Project Contd.

For the first two weeks my job was to make calls to

clients and make meetings with them to generatelead.

From the third week I got a research project to dowhich was on Furniture Dealers of Ahmedabad.

The objective of the research was to identify andassess the potentiality of furniture dealers in

Ahmedabad.Also to identify product wise demand, price points,

competitor brand study etc.


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My Project Contd.

I worked on making research proposal and tool

designing for two weeks.

Along with this I had to do my regular task i.e.

making calls and going for meetings with clients andmaking follow ups.

Then we were assigned a new task along with our oldone and that was to go on site visits.

So we had to go to different constructions sites tomeet contractors and builders to search the

requirements of furniture system.


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My Project Contd.

After completing the tool designing part of the

research with the help of our project guide we

started going for pilot study.

After completing pilot study we finalized thequestionnaire and were ready to go for the research.

The on site visits are really getting good results for

us. Going to constructions sites of builders or

corporate and making inquiry proved to be an

effective tool for lead generation.


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My Project Contd.

During my project I had to meet lots of clients from

different fields, such as Architects, Builders, Banks

and Corporate.

At the initial phase I was dealing only witharchitects and trying to generate lead from them.

At a later stage I also got to interact with some

contractors and went to many commercial

complexes in search of furniture requirements.


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My Project Contd.

I also visited to many banks. I went to many

government banks, i.e. State Bank and its Associate

Banks, also I visited to many nationalized and

private banks including City Bank, Indian Bank,South Indian Bank, Central Bank and many more

and had meetings with them regarding

Empanelment.

For the research project I visited 9 furniture dealersand had discussion with them and filled up the

questionnaire by them.


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Learning from the Project

I have got to know the practical knowledge & thepractical approach regarding all the concepts & thesteps which I have learned in the books of Marketingand Research Methodology.

I got to learn the marketing principles and the processof gathering market intelligence.

I got to work on excel sheet many times for someorganizational purposes which helped me a lot.

Being involved in the multiple projects was a greatlearning experience. It even taught me to manage mytime & efforts

effectively


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Contd.

I have learned that one has to be proactive for thebenefit of the organization. During my internship, Iexperienced that how easily things can go wrongdespite best of efforts. I learnt that systems &

processes are necessary for smooth running of anorganization.

The major learning for me was to make a clientunderstand our organizational profile very well.

It was even more difficult get an output from a client.

We had to keep in touch with clients and ask them forany requirements after they said no to us regarding anyrequirements.


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Contd. I practically learned the Snowball Hypothesis during my

projects.

Another major learning for me was to know how to work in a

team. It helped me during my project work. We were five

interns working together on the same project from different

institutions and we worked with good coordination amongourselves.

Throughout the process, I have also developed my inter

personnel skills. While conducting meetings with clients, I had

to somehow convince the clients to believe in our productsand our products can meet any sort of requirements for them

and I was successful in that to great extent.


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Conclusion

I got to work on B2B sales and marketing aswell as market research through my project.

It is easy to make an architect understand our

profile but quite difficult to get output.On the other hand contractors and builders

are proved to be potential clients giving good

output.It was very important for me to work seriously

and prove my capabilities which I did.


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Conclusion

As its a sales process, clients are the mostimportant part and we cant neglect them.

They do have any current requirement or not, wehave to keep in touch with them and have to grab

the opportunities.

I got to learn many more marketing lessons andgot some good experience which will help me infuture for my job.

I am highly privileged to get an opportunity towork with Dexter Consultancy Limited.


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