moscow, russia - ingka centres...the city of moscow the capital of the russian federation, moscow,...
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Moscow, Russia
INGKA Centres
The bridge to millions of customers
Mytischi
Yaro
slav sk
oe h
wy
Zheleznodorozhny
Malakhovka
Lytkarino
Volodarskogo
Dzerzhinsky
Reutov
Zhukovskiy
Vars
havs
koe
Hw
y
Kashirskoe Hwy
Ryazansky AvenueVolgogradskiy Prospect
Novoryazanskoe Hwy
LyubertsyKuzminki
Lyublino Kotelniki
Shchelkovsko
e shosse
GorkiLeninskiye
Entuziastov Hwy
Khimki
Teply Stan
THIRD RING ROAD
The Kremlin
From families to fashionistas, there’s something for everyone
at MEGA Belaya Dacha that connects people with inspirational
lifestyle experiences. Supported by IKEA, with more than
370 stores, family entertainment and on-trend leisure and dining
clusters — it’s no wonder millions of visitors keep coming back.
Together with our partners and guests we are creating a great
meeting place where people connect, socialise, get inspired,
experience new things, shop, eat and naturally feel attracted
to spend time.
Our meeting places will meet people's needs & desires, build
trust and make a positive difference for local communities,
the planet and the many people.
MOSCOW
Catchment Areas People Distance
● Primary 1,600,000 < 20 km
● Secondary 1,600,000 20–35 km
● Tertiary 3,800,000 35–47 km
Total area: <47 km: 7,000,000
38,6 MLN
CUSTOMERSCOME BY CAR
55%AVERAGE
COMMUTE TIME
34 MINSTATIONSNEAR BY
3 METROBUS ROUTES
25
VISITORS ANNUALLY
370 STORES
Moscow
A region with strong potential MEGA Belaya Dacha is located at the heart of the very dynamic population development in
the South-East of Moscow and attracts shoppers from all over Moscow and surrounding areas.
MEGA is loved by families, lifestyle and experienced guests alike.
Loyal customers
The Moscow region
Moscow and the Moscow region are two independent parts
of the Russian Federation and form part of the Central
Federal District. The Moscow region has a well-developed
infrastructure with a good transport network including
railways, roads and waterways.
The region’s major cities are Khimki, Mytishchi, Klin,
Sergiev-Posad, Balashikha, Lyubertsy, Podolsk, Kolomna
and Serpukhov.
The city of Moscow
The capital of the Russian Federation, Moscow, is situated
in the Central Federal District of European Russia,
on the banks of the Moskva River. The city is the political,
financial, economic, cultural and scientific centre of Russia.
Moscow is also the financial centre of Russia with half of the
country-registered..banks..situated..here..Most..of..Russia’s..
large..companies..also.have their offices here.........................
................................
Moscow:
Moscow region:
CITY AREA2,561 км2
RETAIL TURNOVER103,5 BILLION EUR
45.800 km2
30.980.000REGION AREA
POPULATION REGION INCLUDING CITY
RETAIL TURNOVER72.5 BILLION EUR
GUESTS VISIT MEGA2,4 TIMES PER MOTHS AVERAGE
DWELL TIME
AVERAGE MONTHLY INCOME REGULAR
CUSTOMERSWOMEN
HAVE KIDS UNDER 16 OF CUSTOMERSARE MARRIED
123 MIN
1.400 EUR74%
AVERAGE CUSTOMER
34 YEARS OLD 56%
37% 61%
ORIGINALS
REEBOK
MAC
ORIGINALS
BAON DESAM
RENDEZ-VOUS
SHARLY
FINN FLARE
REEBOK
LEONARDO
MAC
PAUL
MEGA Belaya Dacha IILevel 1
2
MEGA Belaya Dacha I1
MEGA Belaya Dacha II Level 2
2
The Bridge3
Family fashion
Sport
Young fashion
Electronics
Classic fashion
Service
Food
Entertainment
Community center(library, co-working, lounge zone)
GLA225.000 SQM
STORES370
PARKING SPACES9.100
MALL133.000 SQM
TOTAL SALES1 BILLION EUR
A combination of strong anchor tenants and fashion favourites drives traffic from all catchment areas through the centre.
And a new fashion cluster with brands for every customer segment will really keep the sales flow.
MEGA Belaya Dacha I
Inspired by fashion
AVERAGE DWELL TIME
STORES123 MIN 174
GLA125.000 SQM
The two main buildings at MEGA Belaya Dacha are
connected by a footbridge that doubles as a retail
and leisure experience. After a refit, the footbridge
offers cafés with panoramic views, new shopping
and resting zones with sofas for MEGA visitors,
The Bridge
Experience with a view
GLA750 SQM
CROSSING ANNUALLY12 MLN PEOPLE15
CAFE AND STORES
including XiaoMi, Beba Kids, Nature Republic, IQ Toys,
Bartek, Beeline, Mixit, Mosigra, Costa Coffee, Tutti-
Frutti and Konplott. Ensuring our guests are engaged
and entertained, every step of the way.
MEGA Belaya Dacha is designed to meet the needs of all the
family. Including sports, children, entertainment, electronics,
edutainment and casual dining, complemented by one of the
most visited cinemas in the city.
Our newly opened edutainment concept Kidburg, a game format
city for kids, provides hours of excitement while helping children
understand their future profession and develop self-confidence.
MEGA Belaya Dacha II
Meeting place for the whole family
STORES180
FAMILIES WITH KIDS
37%GLA
100.000 SQM
Our guests of all ages could also enjoy a great time in Community
centre which offers free library, co-working space and lounge area.
And it is always something happening here: master classes, lectures,
games, dancing and sport activities.
And the fun doesn’t stop there. Future projects include — upgrading
the mezzanine area to widen our leisure and dining offer 12 restaurants
and cafe in future, with even more edutainment and children shops.
