leti rodríguez, social manager de moritz (estratègia en xarxes socials)
DESCRIPTION
Trobada Professional amb Leti Rodríguez, Social Manager de Moritz, al Màster Intensiu en Community Manager d'INITEC (www.master-communitymanager.com)TRANSCRIPT
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2.004
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Tradició
Modernitat-
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RISCCREATIVITATDick Fosbury
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Què són les xarxes socials?
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Principis bàsics
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El cas Moritz (octubre 2010)
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Organització
interna
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Importànciadels
partners
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Primeres passes: Anàlisi de públics
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Com?Anàlisi de variables
- Edat - Sexe - Nivell socioeconòmic
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- Estil de vida- Personalitat- Valors i creences- Ubicació geogràfica
- Distribució
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Let'sstart!
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Sempre en beta
Google +Bananity
FancyTumblr
VineSpotifyBottle! Tadaa Foodily
StampedInstagram
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Converteix-te en un
4x4
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Genera contingut
interessant
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canvisAdapta’t als
€
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Atreveix-te!
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virtutsFes de les
necessitats
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Aprofita elmoment
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Moritz arriba al ParlamentEuropeu
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Aprofita les eines
gratuïtes
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Si no funciona…
No passa res!
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Personalitza
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On Off
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Fes participar
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Sigues agraït
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Treballem en pijama
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Comunitat
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Sempre
alerta!
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Reflexió i anàlisi
Conclusions
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Gràcies!@MoritzBarcelona
@letibop