Lal Hit presents- Pongal Special (Pre Pongal Kitchen Clean Contest)

Lal Hit presents-Pongal Special(Pre Pongal Deep Clean Kitchen Contest)Powered by : Hello FM

Radio Concept:Pre Pongal festival deep clean kitchen contest.

Many homes in India go through a major spring cleaning before any festival and there are several reasons behind this. According to the old school of thought, it is said that the home is cleaned thoroughly since the Gods who make a visit should be welcomed into a clean environment. It is best and it is necessary to do away with clutter in the home, as open spaces will allow a free flow of energy after the puja is done.This Pongal Lal Hit presents Pre pongal deep clean kitchen contest.

Brief: Hello FM had talked about the history of Pongal, the food crop harvest & started conversation around the importance of pre-cleaning regime for Pongal, -how we should take precautions to ensure no pestsespecially the tiny roaches-- can spoil the harvest. Inviting listeners to share their cleaning must haves for Pongal.Entries to been sent via SMS Shortcode.Top 3 Winners got Free Kitchen cleaning service for Pongal from HouseJoy.comHello FM had tied up partnership with housejoy.comHousejoy service had demonstrated application of LAL HIT along with monthly kitchen cleaning.

Flow of the activity

On Air Connect (Hindi VERSION)Language : Hindi Duration: 75 secAaj hum baat karenge pyaari pyaari moms se Pongal ke bare mein. Pongal matlab dher saari tayyariyan. Aur sabse baddi tayyari hoti hai kitchen saaf karne ki. Kitna bhi saaf karo lo, cockroach aisi jagah chupte hai, jahan aapki safaai kya, nazar bhi nahi pahuncti. Yeh cockroaches peeth peeche khane aur bartano pe germs aur bacteria felakar bimariya felate hai. Toh kya karein?

(Answering mode): Simple hai. Apni kitchen ki safai ke saath lagaiye LAL HIT. Iska Deep Reach Nozzle chhipe cockroaches ko bhi ghus ke maare. Waise kaam toh assan hai par phir bhi Pongal mein koi specialist hamara yeh kaam bhi kar de toh kya baat hai. Isliye pesh hai, LAL HIT Pongal contest. Isme 5 lucky winners jeet sakti hai LAL HIT ki taraf se House Joy kitchen deep cleaning service. Bus iss simple se sawaal ka jawab deejiye.

Sawal hai: Cockroaches kaunsi beemariyan failaate hai? Options dhyaan se suniye a) Malaria b) Food poisoning ya c) HeadacheJaldi se, apne jawab XXXXXXXXXX pe SMS keejiye. Type karien LAL HIT space aapka naam aur option A, B ya C.

Aur Haan, iss Pongal to aap LAL HIT kitchen cleaning jeet sakti hai par har mahine ka kya? Simple, Kitchen ki monthly cleaning ke saath lagaye LAL HIT aur apne parivaar ko hamesha rakhiye Food Poisoning jaise bimariyon se safe.

On Air Connect (Tamil VERSION)Language : Tamil Duration: 75 secinnaikku namma anbaana ammakkal kitta pongala otti avanga eppidi yellam thaiyaraaguranaganu pesaporom.avanga mudalla seiyira velai kitchena suththam seiyirathu, avanga evvalavu thaan suththam senjaalum karappaan poochigal vanthuruthu.suththam panni vaichcha paathirangal mela yeri kirumigala parapputhu. ithukku enna panradhu ?Romba Simple, unga kitchenah suththam seiyum pothu vaangittu vaanga Sivappu hit, ithoda deep reach nozzle sink ottaigalla irukkura karappangal kooda kondrum. intha velaiye seiya sombalah irukka appo pngala otti intha velaiya antha specialist senja venammna solluvom , appuram enna.Ithukkagave vanthurukku Sivappu Hit Kitchen contest. Ithula 05 winners sivappu hit moolama kidaikkapoguthu House Joy Kitchen deep clean service. aana oru simple aana kelvikku bathil sollanum .Kelvi: Karappangal entha mathiri noigala parapputhu?A. Malaria B.Food Poisoning C. HeadacheSeekiram unga bathila HELLO nu type panni, space vittu CH nu type panni ungaloda peyar , option A, B illannaa C nnu type panni 56060 - kku SMS pannunga. apporom, intha maasam Pongal otti kitchen deep clean service kidaikkuthu ith ovvoru maasamum ungalaukku kidaikka vaangunga sivappu Hit , unga kudumbatha food poisoning pondra noigalla irunthu pathukaathidunga

DELIVERABLESActivity period : 15days of the month of January 2017Traffic Band Integration capsules total : 8775secProgramming Integration capsules total: 1440secFCT Spots total : 5880 secLucky chosen 5 Contest winnersGratification partner Housejoy.comGratifications worth Rs.5500/- per winner i.e. Pre Pongal deep clean kitchen by Housejoy.com service.3 winners OB bytes with all 5 winners photo shoot.Hello FM Facebook amplification of event.

ResultsIn 2 days contest promo around 230 odd sms responses5 lucky winner chosen

Snap shots

On Air Deliverables

Call for ActionRJ mentionWinner AnnouncementWinner 1 testimonialsWinner 2 Testimonials

Facebook captionLAL HIT educates consumer to apply LAL HIT along with the Monthly Kitchen Cleaning. HouseJoy team demonstrates the application. LAL HITs unique Deep Reach Nozzle kills eve the hidden cockroaches and keeps the family safe from Food Poisoning.

Facebook Snap shot

Thank You

Connect : Mukesh Chavan # 9833111850