kx 93.5 presentation
TRANSCRIPT
KX 93.5“Leading Laguna’s Listeners”
By Cesar Camacho, Branen Fitzgerald, Joel Kuehn, Ronni Marinez, Pauline Nguyen, & Wilfredo Salazar
• Objectives and Target Market• Advertising• Sales Promotions• Public Relations & Social Media• Budget
Overview
Objectives & Target Market
Objectives
• Promote Laguna’s KX 93.5 radio station• Obtain 7,500 likes on Facebook, 1,200 followers on Instagram, and
5,000 followers on Twitter• Double membership of non-listeners• Increase website traffic by 12%• Generate 6,000 downloads with KX 93.5 mobile app
• Primary Target • Age: 30 - 55• Gender: Male & Female
• Secondary Market • Age: 15 - 30• Gender: Male & Female
Target Market
Advertising
Mainline Service
Sales Promotions
Membership Packages
Sample CD
Coachella Ticket Giveaway
Public Relations
• Weekly posts on Facebook, Twitter, and Instagram• Inform followers of member benefits• Promote sweepstakes and events
• ie - #935Coachella• Promote website and mobile application
Social Media
Website
Deck on Laguna Fundraiser
Laguna’s Silent Palooza
Proposed Budget
$10,500
• Objectives and Target Market• Advertising• Sales Promotions• Public Relations & Social Media• Budget
Recap