Spot TV Buy

Our Team

Lexy Parsons

Junior

Marketing & Management

Alexander Smolen

Senior

Marketing

Ashley Barrow

Sophomore

Marketing & Advertising

Sage Jeans

XYZ line

Target Market Profile Females aged 14-25

Trendy alternative to high end brands

Conscious of what brand stands for

Secondary MarketFemales 26-35 that still fit in our brand

Parents of juniors

Selected NetworksFOX - index of 103 So You Think You Can Dance

ABC Family - index of 113

Pretty Little LiarsModern FamilyScandal

HGTV - index of 132

Fixer UpperHouse Hunters

The VoiceNBC - index n/a

Lifetime - index of 104 Project Runway

Descriptions for Selected ShowsSo You Think You Can Dance

Dancers skilled in everything from ballroom and ballet to salsa, jive, hip-hop and krumping, all compete to be named the best

Pretty Little Liars

Four friends band together against an anonymous foe who threatens to reveal their darkest secrets, while unraveling the mystery of the murder of their best friend

Modern Family

Three different, but related families face trials and tribulations in their own uniquely comedic ways

Scandal

A former White House Communications Director starts her own crisis management firm only to realize her clients are not the only ones with secrets

Descriptions for Selected ShowsThe Voice

A likeable guy pursues his office crush with the help of his evil talking pets, but things turn sinister when she stands him up for a date

Fixer Upper

Chip and Joanna Gaines take on clients in the Waco Texas area, turning their fixer uppers into the homes of their dreams

House Hunters (aired once every weeknight)

Focusing on the emotional experience of finding and purchasing a new home, each episode follows a prospective buyer and real estate agent through the home-buying process, from start to finish

Project Runway

Heidi Klum hosts a reality series where aspiring fashion designers compete for a chance to break into the industry

Rationale ● Emphasis on size and fit, not age

● Channels reach our target market through family shows aired at least once weekly

● Draw in various ages

● Gain as much overall exposure over long periods of time

● Educate our consumers on our manufacturing technique

Eco-Friendly HGTVHGTV last few years, Eco-friendly tips

and ideas

Some shows green living approach

Fixer Upper isn’t green but “restore”

LocationsRationaleHighly Populated with 15+ Kohl's

locations

Boston, MA/ Manchester, NH

Atlanta, GA

Expanding - at least 9 locations near by

Nashville, TN

Charlotte, NC

- Boost brand awareness nationally

- Focus on already established market & some of the cities with lots of potential

- Repetition is key - same networks and within selected area once a week for four months

Time of advertisement running 7 - 11pm

Prime Syndication

Cable Prime Network Prime Prime WB

Selected based on having the highest average rating by daypart for our target audience

Juniors in school and parents working during the day, leaving nighttime as the prime viewing time

11pm-2am

Network Late Night rating: 5 women 18-34

Understanding the market

FindingsConsumers love eco-friendly, they

want to seem socially responsible when purchasing a brand

Consumers are showing an inclination to learn more

46 % of adults will pay more if products are manufactured with ethical practices

Trend analysis

71% of Consumers

Think Green When

Purchasing

Tying in Newspaper & Magazine

Production of jeans environmentally conscious - reusing water, enzyme fabric

Attracting juniors and parents of juniors - as two separate markets as parents play key role

Economic demographic conjunction

Family Focused Brand

Expanded OpportunitiesSocial

#whyweloveXYZ

Giveaway to win 12 pack Taylor Swift world tour concert tickets

Groupon deals on XYZ jeans

Digital

Kohl’s App download gets $10 coupon for XYZ jeans

App alerts when near a Kohl’s store and provides weekly deals

Text messages monthly with deals

Expanded Opportunities

Interact with consumers while

they are overwhelmed with

the digital world we live in today

July August Sept October

Timeline

Back to school campaign

Taylor Swift Giveaway Campaign

App + $10 off XYZ jeans

Launch of brand July 1st

Budget OverviewBoston, MA / Manchester, NH

Cost - $1,705,078

Atlanta, GA

Cost - $2,149,298

Charlotte, NC

Cost - $828,326

Nashville, TN

Cost - $354,046

GROSS RATING POINT TOTAL

6680

GRAND TOTAL

$5,036,748.00