iptv presentation v2

5/26/2018 IPTV Presentation V2

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IPTVInternet Protocol

TeleVisionSelma GulenConsumer Applications R&D


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Agenda

What is IPTV?

How fast is IPTV market growing?

Triple/Quadruple play concepts for Telco.

IPTV versus Internet video.

How IPTV works?

IPTV system elements.

IP unicast versus IP multicast

IPTV building blocks.

Telephony services and IPTV

Television technologies.

Video compression.

Nortel Carrier VoIP and Application Services


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IPTV

Methodology of delivering TV content using Internet Protocol.

Easy to implement. Easy to manage.

Easy to scale.

Bidirectional !!! Enjoy full interactivity.


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What is IPTV?

Basic IPTV:

>Standard Def. Television (SDTV)

>High Def. Television (HDTV)>Local programming

>Video-on-Demand (VOD)

>Interactive program guide

>Music channels

>PVR

IPTV (Internet Protocol Television) describes a system where a digital television

service is delivered to subscribers using the Internet Protocol over a managed

broadband connection.

Beyond Broadcast TV & Films (Cable/Satellite/Terrestrial),in terms of its interactive real-time control and material selectivity

Beyond Video Download over the Internet,

which is not necessarily real-time

Beyond Best Effort Video calls over the Internet,

which is without quality controlled


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Integrating services with Television

It is possible to integrate a number of services directlywith the Television content, such as: Telephony services

Advertisement

Emergency alert

Web services Interactive Voting


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How big will the IPTV market be?

The worldwide IPTV Service Revenue is forecasted to reach U.S $38 billion in the

year 2009.

The worldwide IPTV subscribers are forecasted to reach 53 million in the year2009.

The Americas and Western Europe are expected to be the biggest markets in

terms of revenue per user basis.

China will be the future IPTV dragon due to rapid urbanization, fast growing

economy and expanding middle class.


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Triple/Quadruple play is the key concept

Data (Internet Access)Television services

Voice (Telephony) Mobile


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Key Differences Between IPTV and Internet Video

Consumer PC display orportable device

Consumer TV via Set Top BoxViewing Device

Public InternetPrivate IP networkDelivery network

Dozens of formats with multipleplayers

One or two formats are selectedby the provider

Content Format

Millions of content filesHundreds of programmingchannels

Content Selection

Discrete content segmentsContinuous streams of contentNature of Content

Internet VideoIPTV


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How IPTV works?

Your Television has never been such smart before!


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IPTV System elements

May be produced locally by IPTV provider or acquired from asupplier

Electronic ProgramGuide

Used for on demand and advertisingContent Servers

Receives video signals converts into proper IP formatDigital Head End

Often rented, sometimes purchased by consumersSet Top Box

Cost of IP network, part common equipment, part persubscriber

Delivery Network

Paid to content suppliers such as broadcast networksVideo Content

DescriptionElement


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IP Unicast versus IP Multicast IP Unicast is the way how Internet currently works.

It is point to point

Consumes huge amount of bandwidth/resource for multimedia applications

IP Multicast is the way how IPTV network delivers video content.

It is point to multi-point

Consumes less bandwidth/resource, since streams are replicated

on the network rather then server.

RTSP IGMP

MPEG Transport Stream


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Pieces. What builds up the IPTV puzzle?

A number of components operate together in a such manner that

provides end to end video solution:

Content feeds Video content (Analog or Digital).

Encoders/transcoders Encodes/transcodes the input into a format

suitable for IP delivery(Mpeg-2/H.264).

Encrypters

Secures the content and providesDRM (Digital Rights Management).


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(Contd)

VoD (Video On Demand) Servers Stores on demand video content and sends to interested parties.

EPG (Electronic Program Guide) Provider Provides easy to navigate/programmable

TV Guides.

Middleware

This core component stores: Subscriber data, Channel information, EPG data, STB (Set Top Box) information.

Provides communication betweenother building blocks.


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(Contd)

STB (Set Top Box)

The consumer device connected to Internet, Gets the content stream, decodes the content

and sends it up to the Television,

Provides user interaction with the Television,

Stores recorded content if has PVR(Personal Video Recorder) capability.

DHCP(Dynamic Host Configuration Protocol)Server

Distributes the IP addresses to STBs,

Sends the video head end connectioninformation to STBs.


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IPTV brings telephony services

to Television World

Caller ID - Name/Number Display

Call Logs

Caller ID w/ Picture

Address book

Call Disposition SMS/MMS Text Messaging

Click to Call (C2C)

Message Waiting Indication (MWI)


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About the Television world


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Direct View Rear Projection

Flat Panel Front Projection

Types of Television


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RF

Connectivity

Analog Video

S-video

Composite video

SCART

Component video

Digital Video

DVI Digital Visual Interface

HDMI High-Definition

Multimedia Interface


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Scanning Method

Interlaced (i): Odd lines refreshed on first pass,

even lines on next pass Each pass is called a field

Progressive (p): Entire screen refreshed inorder

Refresh Rate Number of times per second that screen image

is fully replaced

Generally determined by power source

Painting the screen


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Aspect Ratio

4:3

3

4 16

9

16:9

All analog television standards use 4:3 aspect ratio


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Digital TV

Total image resolution displayed in DTV and HDTV is referred to in terms of number of pixels

on the screen rather than lines.

The four vertical scan line systems used in digital TVare:

480p (480 lines vertically scanned in a progressive fashion),

720p (720 lines vertically scanned in a progressive fashion),

1080i (1,080 lines scanned in an interlaced fashion).

1080p (1,080 lines scanned in an progressive fashion)

Standard Definition Television (SDTV) refers to digital transmissions over

480-line resolution, either interlaced or progressive scanned formats.


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HDTV

High-Definition Television (HDTV) is the high-resolution

subset of our DTV system. 16:9 image with twice the horizontal and vertical resolution

of our existing system, accompanied by 5.1 channels of DolbyDigital audio.

HDTV generally defines, an image with 720 progressive or1080 interlaced active (top to bottom) scan lines. 1280:720pand 1920:1080i are typically accepted as high-definition scan

rates.


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Standard Definition (SD) vs. High Definition (HD)

An MPEG-2 SD video transmission can range 3-6 Mbps

depending on the type of content.

This same content transmitted using HD resolutions willneed from 12-20 Mpbs of bandwidth.


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Access Networks and High Definition

ADSL can deliver up to 8Mbps of bandwidth but not providesufficient bandwidth for HD content.

ADSL2 can deliver 11Mbps which is roughly sufficient for asingle HD stream.

ADSL2+ can support a theoretical maximum of 24Mbps of

multiple HD streams.

VDSL, a costly alternative, is able to provide 52Mbps.

Fiber, with its 100Mbps, provides a complete solution for the

delivery of multiple HD contents to the subscriber's home.


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Why to compress the content?

SDTV (NTSC):

Standard screen

640 pixels x 480 lines x 24 bits (3 x 8) x 30 frames/sec = 221

Mbps

HDTV:

Large screen1920 pixels x 1080 lines x 24 bits (3 x 8) x 30 frames/sec =

1.493 Gbps


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Mpeg-2

MPEG-2, published as a standard in 1994, is a high-bandwidth encoding

standard, supporting a bandwidth range of approximately 2Mbps to more than20 Mbps.

MPEG-2 Was expanded to encompass HDTV requirements at app. 12-20

Mbps.

MPEG-2, a lossy video compression algorithm, compresses video data atratios of 70:1 to 100:1 depending on the type of content being compressed.

Now the required bandwidth for video transmission is roughly 4Mbps for

SDTV and 12 to 20 Mbps for HDTV.


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H.264 (Mpeg-4 Part 10)

Recently, we are witnessed the emergence of MPEG-4 (the

H.264 flavor), an improved compression algorithm adopted bythe broadcasting industry providing video quality similar toMPEG-2 at roughly one half the bit rate.

MPEG-4 arose from a need to have a scalable standard

supporting a wide bandwidth range from streaming video at


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Carrier VoIP and Applications Services


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Partners

Services

Applications

The Market

Comprehensive

Service Offer

Market

Driven

IPTVSolutions

IPTV Network and System Integration


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End-to-End IPTV SubscriberPremises

ONT/

ONU

Middleware

Encryption

VoD Servers

Satellite

Content

ERS

8600

ResidentialGateway

xDSL

Modem

Off-AirContent

STB

WIFI

DVB-

DVB-

Ad Insertion &

Emergency Alert

Encoders

Local

Content

xDSL

Modem

Transport,

Voice, and Core

Internet

Voice Services

Access

Infrastructure

Application and Control

CM 9520

Multimedia

Applications

VSP 9500


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Multimedia applications

Video calling/ Video mail

Multi-media MMS

Surveillance

Application Enablement

Interactive advertisements

Click to call integration

Home shopping

Click to call integration

Sharing my content Yellow pages with C2C

Kidfinder with notification

Communications Module 9520

Application Overview

Wireline voice integration

Caller ID notification

Call disposition

Call logs

Personal address book Click to call

Wireless integration

Text & picture receive

Text send

Converged logs

Converged address book Video Share

Voicemail integration

Wireline and Wireless

Visual Voicemail

Message waiting indicator

Converging Communications Services with the Video DeviceConverging Communications Services with the Video Device


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Open Video Applications PlatformVideo Solutions Platform 9500 Architecture


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Communications Module 9520 Architecture


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CS2K

Paket AGW

GSM

Sedatin arkadasi Zafer

Ses

Sinyalleme

CM

9520

VHE

VHE

VMGateway

VoiceMail

IPTV Video

Headend

Gelen Cagri Bildirimi ve Sesli Mesaj Servisi


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CS2K

Paket AGW

GSM

Sedatin arkadasi Zafer

Ses

Sinyalleme

CM

9520

VHE

VHEGateway

IPTV Video

Headend

Tiklayarak Arama


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Lets do our job so Homer can do his!


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Q&A


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BACKUP


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From Basic IPTV To Hyperconnected Video

First Gen IPTV

Second Gen IPTV

Hyperconnected Video

Broadcast VoD, DVR Applications


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Carrier VoIP and Application ServicesAccording to DellOro Group , Nortel is the worldwide leader in carrier

VoIP and has maintained that position since 2002. Nortel has shipped

more than 115 million carrier IP voice and multimedia ports to over 350

carriers globally. Nortel provides VoIP solutions to two thirds of IDC'sworldwide listing of top 20 carriers (by revenue).

Nortel's CM 9520 interworks with Nortel's DMS, Communication

Server 1500, Communication Server 2000 and Adaptive Application

Engine, which are currently being used worldwide. The CM 9520 canalso interface with third party softswitches and SIP application servers,

giving MSOs and carriers a wide range of deployment options. The CM

9520 employs web-friendly client interfaces and resource-efficient

adaptors enabling easy integration to a variety of different middleware

systems, set-top-boxes (STBs), and other consumer electronics (CE)

devices.


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Nortel's IPTV solution supports the

delivery of today's most wanted video

services while establishing a path for

future next-generation applications.Service providers are able to deploy a

secure, reliable, and scalable IPTV

infrastructure to deliver the entertainment

and communications services that

consumers value.

Nortel IPTV Solutions

Nortel IPTV solutions are based on:

A video architecture that can enable IPTV

services and new video applications, such

as blended communications, using a

Service-Oriented Architecture (SOA)and open interfaces, while leveraging the

voice infrastructure to operate in pre-IMS

and IMS-based deployments


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What is Agile


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Beginning with the Agile Manifesto

Official definition from the Agile Manifesto lives here: www.agilemanifesto.org

"We are uncovering better ways of developing software by doing it and helpingothers do it. Through this work we have come to value:

Individuals and interactions over processes and tools

Working software over comprehensive documentation

Customer collaboration over contract negotiation

Responding to change over following a plan

That is, while there is value in the items on the right,we value items on the left more."

Waterfall


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Waterfall

Churn impacts quality

and timelinessDo we really

understand the

requirements up-

front?

Do we really

understandwhere we are?

Discovery and

Customer InputFrom each Sprint

Frequent customer

input and feedback

leads us where we need

to go

Agile


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Why Agile?

- speaks directly to the bottom line

Predictability Easier to manage project scope, predict TTM, fewerbig late and bad

Shorter iterations, Continuous Integration, Continuous Feedback Customer Appeal Clear measure of progress

Story based requirements, More opportunity for customer involvementto suggest feedback and innovation

Quality Done-done at the end of each Sprint

Tests match the actual usage, less to test per iteration, clear ownership

Maintainability Clear business requirements and incentive to keepdesign simple

Prioritized list, constant integration, more cycles to eliminate potentialproblems


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