Company PresentationFULL-SERVICE AGENCY DEMAND GENERATION

Table of ContentsAbout HiP

About Bret Smith

Key Differentiators

Lead Generation/Content Syndication

Webinar and Event Recruitment

Sales Prospecting

Form Viewers and Inbox Impressions

B2B Contact Database

Call Verification

Content Creation

Marketing Automation

Clients

Contact Us

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About HiP• NY-based B2B Demand Generation Agency• Outbound digital marketing services for

technology-centric clients• HiP has created high-impact outcomes for

direct clients including:

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About Bret Smith• 25+ years experience in global sales, marketing,

alliances and business development• Master at content-based audience recruitment and

solution selling• Developed cutting-edge, best "content prospecting"

practices using traditional contact data sources plus social media and outbound digital marketing

• Prolific blogger and content author for Harvard Business Review, BtoB Magazine, CRM Magazine, BrightTalk, etc.

• Active LinkedIn participant with over 7,500 first-degree connections

• Engaged member in various national industry associations and local business groups

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Key Differentiators

• 50 million+ record contact database

• 10 unique targeting options

• Impressive fulfillment speeds

• Exemplary lead quality standards

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Services

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Lead Generation / Content Syndication

Also good for: eBooks, infographics, analyst/research reports, and surveys

• Highly-targeted prospect recruiting from your white paper or webinar

• HiP delivers targeted B2B groups from its 50 million+contact database

• List management and CAN-Spam compliance handled for you

• Expert guidance and assistance with message development, graphic design, deliverability testing

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Webinar and Event Recruitment• Secure net new or existing customer

commitments/RSVPs for trade show meetings, summits or user group meetings

• Drive members of your defined target audience to attend your event and HiP can handle the confirmation process

• Maximize event ROI by creating meaningful conversations with potential customers

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Sales Prospecting• Deeper funnel, more qualified leads• Generated through one-to-one, proprietary

email prospecting methodology• “Peer-to-peer” techniques engage key

executives and decision makers inside targeted organizations/industries

Add “Voice Prospecting” to engage prospects and create warm conversations for your sales people.

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Form Viewers™ and Inbox Impressions™Today’s B2B marketer knows all too well that form completions represent a small fraction of the universe of people that engaged with an email marketing campaign. • Precise engagement insights from your

marketing campaigns • Gauge qualified interest for future

campaigns and lead nurture• Enhance your audience “profile”

◊ Form Viewers—Receive full contact data for all campaign clicks

◊ Inbox Impressions—Receive full contact data for all campaign email opens

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Key Features

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B2B Contact Database• HiP features a proprietary B2B contact database of

over 50 million B2B records, purchased from a variety of leading data vendors.

• HiP possesses contacts in a wide variety of companies and industries, ranging from small businesses to Fortune 500 corporations

• HiP’s database is subject to rigorous data quality standards. It is automatically filtered to remove inactive or undeliverable email addresses. It is also processed by third party hygiene and deliverability services.

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Call Verification• All HiP leads pass through its in-house Call-

Verification team. • CV reps call each business number and confirm

the information in the lead record, including phone number, company, and job title.

• They make no mention of the client or asset. In many cases, reps simply interact with a gatekeeper to get the required information.

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Content CreationFor each campaign, HiP creates a derived content package to deliver the asset. The package consists of an email, landing page, and thank you page.

All content generated by HiP is:

• Approved by the client

• Responsively designed

• Litmus tested for browser/email client compatibility

• Compliant with current industry best practices

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Marketing Automation• HiP campaigns are delivered through as

series of multi-broadcast email campaigns executed through its custom marketing automation platform.

• Broadcasts are typically sent about one week apart and scheduled to be delivered at times of peak activity.

• HiP is careful to space out broadcasts to the same target group, minimizing inbox clutter and avoiding conflicts with related offers.

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Clients

View all online…

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Contact UsHiP B2B, LLC2500 Pond View, Suite 200 Castleton, New York, 12033

Phone: Social Media:+1 518.512.0975

Email:opportunities@hipb2b.com

Website:high-impact-prospecting.com

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