guía del creador para organizaciones sin ánimo de lucro en youtube

7/28/2019 Gua del creador para organizaciones sin nimo de lucro en Youtube

1/32

YouTube or

Nonprofts

Playbook Guide

March2013


2/32

Created by the YouTube Next Lab, March 2013


3/32

3

In 2011, we released the Creator Playbook the one

stop shop or best practices to build a loyal and

engaged audience on YouTube. Since then, weve

been working hard to tailor these strategies to the

unique needs o our dierent content creators.

Whether youre a nonprot organization trying to

drive social awareness, or a musician looking to

engage urther with your ans through live

streaming, we recognize that you all have dierent

needs. To help, weve created a new set o resources

called Playbook Guides.

Playbook Guides are intended to provide specic

examples and strategies to build audiences around

your content type. As with the YouTube Creator

Playbook, these techniques are meant as best

practices and not a set o rules or guaranteed tricks

to make your videos successul. The start o anysuccessul channel and the ability to grow an

audience always starts with making great content!

Playbook Guides are now available in the ollowing

categories: Sports, Music, Education, Media

Companies, and Nonprots.

These Playbook Guides are specically designed to

be used in conjunction with the Creator Playbook,which is the main resource or site-wide best

practices. The latest version can always be ound

here:

YouTube.com/Playbook

What is a Creator Playbook Guide?

Playbook Guide Structure:

Category Landscape:This section is intended

to give you a broad overview o the category on

YouTube.

Category Strategies and Optimizations:This

section will eature requently asked questions

and concerns rom partners in this category or

vertical. Well dive into solutions to these

problems by introducing tailored optimization

strategies and examples rom partners.

Further Reading and Resources:This section

will provide a comprehensive list o resources

or partners in this category or vertical. Note:

Throughout this Guide, weve italicized YouTube

tools/eatures specic to nonprots that will be

dened later in the Further Reading andResources section.
http://youtube.com/playbookhttp://youtube.com/playbook


4/32

4

Nonprot Channels

Category Overview 5

Activate Your Cause 9

Storytelling or Causes 15

Campaigning on a Shoestring 23

Further Reading & Resources 27

Thank You 32

Table o Contents


5/32


6/32

6

Category Overview

Welcome to YouTube! As a cause, non-prot or NGO, your denition o success might be dierent than say,

Justin Biebers, but youll be using video in a similar manner to engage and educate people across the world.

Its our goal to help you gain an audience or your content and turn those view counts into charitable

donations, volunteerism, community, changes in legislation, and so on. A ew things to think about:

1. For many causes, video will be a new but essential ormat or your storytelling. Embrace the medium

and start communicating! With over 800 million people worldwide on YouTube, its a global living room

like no other. YouTube is also the worlds 2nd largest search engine (ater Google) people are looking

or you and your cause every day. What will you show them?

2. Although YouTube contains many humorous or entertaining videos, our community embraces

educational and inspirational material with equal vigor. Dont worry about being viral, just ocus on

creating great content and interacting with the community.

3. Dont just make videos. Have a video strategy. Interacting with your viewers and having a clear call to

action are as important as capturing good ootage. Try to address these questions beore you pick up

the camera.

4. We want to hear rom you. Tell us whats working and what you want to see next.Email us: [email protected].

Introduction


7/32

7

Category OverviewWhats Working

Thanks to the support o conscientious YouTube creators and the global reach o YouTube, we have a

multitude o success stories rom nonprots who have used the platorm both to undraise and to raise

awareness or their causes.

Here are a ew:

The American Foundation or Equal Rights used their YouTube channel to live-stream 8, a play about

the Prop 8 trial in Caliornia on marriage equality. The initiative raised more than $2 million dollars and

drove a news cycle o approximately 300 articles.

Project or Awesome, a YouTube community eort to raise money or nonprots, has raised hundreds o

thousands o dollars since its launch in 2007.

The Trevor Projects It Gets Better campaign inspired over 50,000 user-generated content (UGC) videos

amounting to over 50 million views. The videos include everyone rom high school students and senior

citizens to President Obama and Lady Gaga. Calls to the Trevor Project suicide hotline have increased

over 50% and more than $100,000 has been raised since 2010 to help LGBT youth.

Mark Horvath started InvisiblePeopleTV to share rst-person stories o homelessness using only asimple handheld camera. His channel has nearly 13,000 subscribers and three million views.

charity: water posted over 240 personalized thank-you videos or their donors and campaigners,

eectively making the audience the stars o the videos and creating a lie cycle o donors that were

publicly acknowledged and highlighted.

YouTube comedian Kevin Wu (aka KevJumba) used his YouTube channel to raise money to build a

school in Kenya called the Jumba Lenana Academy. He created the channel, JumbaFund, which donates

100% o ad revenue to the school. The channel has over 54 million views and 831,000 subscribers.


8/32

8

Category OverviewCategory Trends

The YouTube Nonprot Program is currently available in the United States, United Kingdom, Canada,

and Australia..

Nonprots and Activism is among the astest growing categories on YouTube.

Nonprots yield more than Four Billion Video Views on YouTube. Thats one view or every two people

on the planet!.

17,000+ organizations are included in the YouTube Nonprot Program. You can apply here: youtube.

com/nonprots.

271 nonprot partners have more than one million views.

31 nonprot partners have over 10 million views, as o November 2011.
http://www.youtube.com/nonprofitshttp://www.youtube.com/nonprofitshttp://www.youtube.com/nonprofitshttp://www.youtube.com/nonprofits


9/32

5

Activate Your Cause


10/32

10

Activate Your CauseHow do I build awareness around my cause, reach supporters,

and recruit volunteers?Video is a powerul tool to extend the reach and impact o

your organization. A nonprot YouTube channel can help

you deliver your message to the worlds largest online

video community and second-largest search engine. In

this section, learn how to leverage branding and platorm

eatures unique to nonprots to help your team reach an

audience o supporters. Branding on YouTube consists o

everything rom the banner and avatar on your channel to

the thumbnails and metadata that surround your videos.

Metadata or Nonprofts

Titles should be provocative and compelling. Arrange

with the keywords rst and the branding last.

Descriptions should accurately reect the message

and content o the video. Include a standard tagline in

all video descriptions to highlight your mission. Oerhelpul links such as inormation about your cause/

organization, how viewers can get involved, and

where to donate. Dont hesitate to include a call-to-

action to subscribe, share, or like the video as a orm

o support.

Tags should be plentiul and reect a range o

common and specic keywords. Save time by creating

a set o standard tags that can be applied to all o your

videos. Update your video tags to reect new search

trends related to current events or global initiatives

relevant to your cause.

Metadata Titles

/UnculturedProject

See Playbook Sections: Metadata,Thumbnails, Channel Page

Optimization, Annotations, Calls to Action
http://goo.gl/5CnVnhttp://goo.gl/5CnVnhttp://goo.gl/5CnVnhttp://goo.gl/5CnVn


11/32

11

Activate Your Cause

Metadata Descriptions

/UnculturedProject

Metadata Descriptions

Calls to Action

By utilizing best practices in the Calls to Action

(CTAs) and Annotations sections o the Creator

Playbook, you can build awareness and successully

mobilize audiences on YouTube to join your

movement. Verbal CTAs in your videos can be highly

eective when they come rom celebrity

spokespersons or compelling subjects (more about

this on Page 14).

In lieu o verbal CTAs, you can use CTAs in

Annotations and/or Call to Action Overlays.

Nonprot partners are enabled to use external links

in Annotations and CTA Overlays, which can be

great vehicles to drive campaigns.


12/32

12

Activate Your Cause

Call to Action Overlays can be used to raise

donations, drive viewers to a website or petition,

enlist volunteers, promote a undraising event, and so

much more!

charitywater

Annotations can be used or a variety o undraising

eorts: provide additional context to your cause,

solicit support, drive subscriptions, procure signatures

or donations, and reach out via social media.

Nonprots can include links to external websites

(external annotations) relevant to their causes.

New: Nonprots can link to projects on external

undraising websites. See our ull list o approved

crowdunding sites on Page 23.

/AmericanEqualRights
http://goo.gl/nZ4NVhttp://goo.gl/2xldNhttp://goo.gl/2xldNhttp://goo.gl/nZ4NVhttp://goo.gl/nZ4NVhttp://goo.gl/2xldNhttp://goo.gl/nZ4NV


13/32

13

Activate Your Cause

Google Wallet Donate Button

Another eature that nonprot partners can use is a

Google Wallet Donate button. Once you sign up as a

nonprot, go to your Google Wallet Options, enter

your ID and Merchant Key, and choose donation

amounts. When youve lled in the inormation, the

button will appear on your public prole and on your

video pages. You can nd the Google Wallet options

in the upper right-hand corner o My Channel and

click on the Add Donation Module button. Thebutton appears on both your channel page and the

watch video pages.

/Art21Org
http://goo.gl/cAz4Jhttp://goo.gl/cAz4Jhttp://goo.gl/cAz4Jhttp://goo.gl/cAz4J


14/32

14

Activate Your Cause

YouTubes homepage and Channels layouts make it easier or viewers to subscribe to nonprot channels.

Here are some pointers to help you make the biggest impact with the channel branding eatures.

Channel Branding

Add your organizations Google Wallet button to the Channel page (as discussed above).

Create a relevant, short text description o your cause and organization. This will have prominent

placement around YouTube that will help to drive new subscriptions.

Select a compelling avatar or your organization. Avatars are just as important as the video thumbnail

images you choose or your videos. They should be eye-catching, bright, close-up, and high resolution.

Select an impactul trailer video to eature on your channel that gives viewers a strong rst impression

o your organization.

Successul Channel Branding

/SesameStreet


15/32

Storytelling or Causes


16/32

16

Storytelling or CausesHow can I use video to sustain and engage an

audience o potential supporters, volunteers and activists around my cause?Content is King cannot be reinorced enough on YouTube.

The goal should not be to create a one-o viral video that

lands you millions o views and short-lived buzz. Rather,

identiy your goals and the audience you want to target in

order to build a sustainable channel with great content

that keeps viewers coming back or more.

Regular Programming

Just as it is important or nonprots to maintain a

consistent undraising schedule, the same rule applies to

how you program content on YouTube. Stick to a regular

schedule, and consistently produce and program content

that is both timely and relevant. Making video a regular

part o your undraising initiatives and scheduling content

around tent-pole events can help extend the impact o

your campaign. To stay relevant on YouTube, it is essentialto upload videos consistently and reresh your channels

programming on a regular basis.

Serial Content

Maintain a regular schedule by releasing a series o videos

around a particular issue related to your cause. The

examples shown are rom nonprots who created regular

thematic content, then organized the videos into eaturedplaylists on their channels. I you create a playlist, be sure

to include the release schedule in the description along

with the overall message conveyed in the videos.

Serial Content

/RANVideo Greenwash o the Week series

See Playbook Sections: Captivate Your Audience,Calls to Action, Regular Schedule & Frequency,

Playlists, Tent-pole Programming

/OxamGreatBritain The Green Granny series
http://goo.gl/3Z7nlhttp://goo.gl/3Z7nlhttp://goo.gl/3Z7nlhttp://goo.gl/3Z7nlhttp://goo.gl/3Z7nlhttp://goo.gl/u3PQNhttp://goo.gl/u3PQNhttp://goo.gl/u3PQNhttp://goo.gl/3Z7nlhttp://goo.gl/3Z7nl


17/32

17


Tent-poles and Current Events

Aligning your video undraising and outreach eorts

with larger tent-pole initiatives or cultural events

relevant to your campaign will maximize exposure to

your cause. Packaging and producing content

around tent-pole events (e.g. World AIDS Day, Earth

Day, World Reugee Day) can help you build

momentum rom search trends, audience interest,

and promotional opportunities. Also, seizeopportunities to respond to current events that

impact your mission. You can do so by posting videos

that explain your position to timely and relevant

news. Tip: YouTube Trends is a good resource to help

you discover the latest video trends and insights.

/TheONECampaign World AIDS Day event

/MalariaNoMore World Malaria Day
http://goo.gl/S0R6Lhttp://goo.gl/S0R6Lhttp://goo.gl/0bcqvhttp://goo.gl/S0R6Lhttp://goo.gl/0bcqvhttp://goo.gl/S0R6Lhttp://goo.gl/0bcqvhttp://goo.gl/S0R6L


18/32

18


Celebrities and personalities can help drive thesuccess o your videos on YouTube. I you have access

to well-known gures, companies, or other entities

afliated with your cause, consider how to get them

involved. Celebrities represent a real opportunity to

leverage their star power and build awareness around

your cause. Make sure you include their names in

video metadata so that audiences can ollow and nd

content about the celebrities that they care about.

Remember, its important to remain authentic andrun a video campaign that genuinely reects your

organizations sensibility. It also helps to eature

subjects who can attest to the importance and

impact o your work. The best spokesperson doesnt

always have to be a celebrity, it can be the people you

are trying to help.

Real Stories rom Real People

/Witness empowers people to share their

personal stories o abuse on video.

/InvisiblePeopleTV eatures vides o individualhomeless people sharing their stores.
http://goo.gl/IdVK4http://goo.gl/UoOD5http://goo.gl/UoOD5http://goo.gl/IdVK4http://goo.gl/UoOD5http://goo.gl/IdVK4


19/32

19


Celebrity Involvement and Endorsement

/OxamIreland Scarlett Johansson raises awareness o drought, amine, and the ood crisis in East Arica in a

personal, video journal series.

/DeneAmerican Stephen Colbert, Russell

Simmons, and other celebrities create videos to

shed light on issues with the U.S. immigration

system.

/TheONECampaign Celebrities join orces and create a provocative campaign video to raise awareness

about amine and the ood crisis.
http://goo.gl/e6IcKhttp://goo.gl/M6bwThttp://goo.gl/Wh73Zhttp://goo.gl/M6bwThttp://goo.gl/e6IcKhttp://goo.gl/Wh73Zhttp://goo.gl/Wh73Zhttp://goo.gl/M6bwThttp://goo.gl/e6IcK


20/32

20


Involve Your Audience

YouTube is an interactive worldwide community, and

there are a number o creative ways to inorm your

audience, mobilize participation, and raise awareness

about your organization. Keep these undamental

best practices in mind as you dream up the next

video campaign or your cause.

Create a standard call to action video that conveys a

clear message about your organization.

Be concise and catchy, especially in the rst ew

moments o the video.

Acknowledge the audience and oer a clear call

to action or support (share video, subscribe, get

involved, spread the word, donate, etc.).

Create conversation and dialogue about your

work. Ask questions and solicit responses rom

viewers.

Be sure to select the right person or subject to

tell your story. Consider tapping a YouTube

personality to be your spokesperson.

Create an interactive video petition to involve,engage and mobilize your audience

Urge the community to respond to your video by

creating one o their own.

Provide examples and a suggested script.

Feature video responses rom the community in

a playlist on your channel.

Create a compilation video with the video

responses to ampliy your message.

Call to Action Video

/MalariaNoMore Seriously, Serious PSA
http://goo.gl/cnUR7http://goo.gl/cnUR7http://goo.gl/cnUR7


21/32

21


Collaborative Video Petition

/ItGetsBetterProject Generated more than 50,000 UGC videos rom celebrities, activists, politicians, and

media personalities amassing over 50 million views.

/iJustine iJustine charity water PLEASE

HELP!! generated 72 video responses

rom community members holding up

dirty glasses o water.
http://goo.gl/UfAeahttp://goo.gl/awQ8Dhttp://goo.gl/awQ8Dhttp://goo.gl/UfAeahttp://goo.gl/awQ8Dhttp://goo.gl/awQ8Dhttp://goo.gl/awQ8Dhttp://goo.gl/UfAea


22/32

22


/PinkGloveDance Original video generatedmore than 13 million views, inspired a huge

outpouring o video responses, and a

competition.

I you want to be really creative about how you getyour message across, try using Annotations to create

an interactive, choose-your-own-adventure style

video. This video or the Drop the Weapons

campaign lets the viewer decide what to do in a

series o lie or death decisions. Its intended to

educate kids about the consequences o making the

wrong decisions.

Interactive Video with Annotations

/ADierentEnding Choose A Dierent Ending:

start
http://goo.gl/BSbkphttp://goo.gl/BSbkphttp://goo.gl/Z3pkdhttp://goo.gl/Z3pkdhttp://goo.gl/BSbkphttp://goo.gl/BSbkphttp://goo.gl/Z3pkdhttp://goo.gl/BSbkp


23/32

Campaigning on a Shoestring


24/32

24


Dont have the bandwidth? Dont worry. There are

several ways to tell your story and stay relevant on

YouTube, even with limited time and resources.

Making a video can be as simple as turning on the

camera and giving a quick status update about your

campaign. You can also ip on your webcam and

spend a couple o minutes thanking your supporters

on YouTube.

Be sure to tap into the existing YouTube community

and participate in the nonprot community orum to

develop relationships that can potentially lead to

collaboration and cross-promotional opportunities.

Cross-promotion and Collaboration

Make a call-out video asking the community or

help creating videos or your cause.

Reach out to specic YouTube creators with a big

presence on YouTube. Some would be eager to

help make a video or a good cause. (See

iJustine/charity: water example on Page 17).

Find organizations working toward similar goals.

Share resources and work together on videos

that will benet you both.

There are lighter orms o collaboration and cross

promotion on YouTube. It can be as simple as

avoriting a video or shouting out another channel

with a video annotation. You can elect to share

activities rom your Channel eed such as subscribing,

liking, avoriting or commenting on a video, all o

which will be visible to your subscribers once you

enable these actions in your account sharing settings.

Note: creating playlists and uploading videos areactions that are always visible to subscribers rom

your eed.

Here are some ideas to help you curate content and

promote others in the process:

Feature other YouTube videos on your channel

related to your cause.

Promote other channels in your Other Channels

module and reach out to others to return the

avor.

Find videos rom the broader community rallying

around similar causes and organize them into

topical playlists. Curating videos into playlists is a

good way to add value or your audience and

build credibility as an expert in your eld.

Stay active on your channel eed: like, avorite,

and comment on videos relevant to your channel

and your audience. Add relevant videos to

playlists.

How can I pull of a video campaign with limited staf,

budget, and production resources?

See Playbook Sections:Collaboration, Captivate

Your Audience, BlogOutreach, Social Media


25/32

25


Project or Awesome (#P4A) is an annual charity project ounded by popular YouTube stars, the VlogBrothers,

and organized by the YouTube community. I ts the perect opportunity to collaborate with a YouTube creator

to promote your cause. Every December, YouTube creators make videos or charities o their choosing and

then spend two days viewing, commenting and avoriting the videos to help make them more visible on the

platorm. Last year, the event generated more than 1,200 videos or over 750 charities, over 4.2 million video

views, and over one million video comments.

Cross Promotion and Collaboration

2011 Project or Awesome various videos
http://goo.gl/nbHkqhttp://goo.gl/nbHkq


26/32

26


To ampliy your message, its not only important tobroadcast yoursel on YouTube, but also to use every

outlet available to reach potential supporters.

Leverage networks outside o YouTube to promote

your videos. Target your outreach and create a list o

blogs, websites, and key inuencers. Provide them

with links to your video embed codes.

Embed, embed, embed in your newsletter, emails,

website, and blog. Urge supporters to do the same.

Share video links on Google+, Facebook, Twitter,Pinterest, Tumblr, Chill, etc. Ask ollowers to +1,

reblog, share, or retweet your videos as well.

Engage with your supporters on YouTube and social

media, especially in the rst ew hours ater you

upload a new video.

Embed

/AGirlStory.org uses multiple video embeds as aorm o active storytelling.

Social Media Outreach and Engagement

/InvisiblePeopleTV A homeless woman helps

manage the Twitter and Facebook accounts.
http://goo.gl/dgUFYhttp://goo.gl/DlncJhttp://goo.gl/DlncJhttp://goo.gl/dgUFYhttp://goo.gl/DlncJhttp://goo.gl/dgUFY


27/32

23

Further Reading & Resources


28/32

28


Calls to Action Tent-pole Programming

Cross-promotion and Collaboration

Channels to Explore

MalariaNoMore:Dedicated to bringing malariadeaths in Arica near zero by 2015. Features great

use o CTA overlays and video annotations. goo.

gl/zKpsO

AmericanEqualRights:Dedicated to marriageequality in the U.S. regardless o gender or sexualorientation. Features excellent branding, videoannotations, CTA overlays, donate buttons and

live streaming. goo.gl/nBeWp

Charitywater and CharityWaterThanks:Dedicated to bringing clean and sae drinkingwater to people in developing nations. Theymake use o strong community involvement by

reaching out, responding and engaging theiraudience.goo.gl/j5lww and goo.gl/gEAm8

AmericanHeartAssoc: Encourages better cardiaccare and awareness to prevent and reducethe number o deaths and disabilities due tocardiovascular disease and stroke. Good channelimage map, avatar, branding, annotations, CTA

overlays, and donate buttons. goo.gl/Fvzrh

LazarexCF:Dedicated to providing nancialsupport or amilies and cancer patients going

through clinical trials. Successul channel imagemap, avatar, branding, and thumbnails. goo.gl/

NtE9k

HSUS:Worlds number one animal advocacyorganization supporting protection laws, animalrescue and preventative measures against animalcruelty. Successul channel image map, avatar,branding, CTA overlays, custom thumbnails, and

donate buttons. goo.gl/B8Bxr

Metadata Annotations

Blog Outreach and Other Social Media

TheGeekGroup:Educational organizationdevoted to spreading their wealth o knowledge

in science and engineering. goo.gl/iZilM

InvisiblePeopleTV: Mark Horvath, once homelesshimsel, documents the lives o homeless peopleon streets and in tent cities to give a ace and

voice to homelessness. goo.gl/W028q

AnaheimBallet:Breaks the barriers to entryin the ballet world by publicly postingperormances and behind-the-scenes videos ora better connection with viewers and immediate

audience eedback. goo.gl/eQOlq

BaySaver: Leader in protecting, preservingand restoring the San Francisco Bay since1961. Makes use o CTA overlays, and video

annotations. goo.gl/DVR6i

TrevorProjectMedia:Promotes the acceptanceo LGBTQ youth, prevents suicide attempts, andsupports young individuals acing discrimination.Excellent channel branding, CTA overlays,custom thumbnails, video annotations, and

collaborations. goo.gl/E2oxA

Art21Org: Uses digital media to introduce,

teach, and share contemporary art with all ages,ethnicities, and backgrounds. Great channelbranding, custom banners, thumbnails, video

annotations, and donate buttons. goo.gl/Dpyv3

RANVideo: Dedicated to educating, promoting,and raising awareness or environmentalprotection to create a sustainable world.Features serial playlists, CTA overlays and video

annotations. goo.gl/yXqWj

Playbook Sections
http://goo.gl/zKpsOhttp://goo.gl/zKpsOhttp://goo.gl/nBeWphttp://goo.gl/j5lwwhttp://goo.gl/j5lwwhttp://goo.gl/gEAm8http://goo.gl/Fvzrhhttp://goo.gl/NtE9khttp://goo.gl/NtE9khttp://goo.gl/B8Bxrhttp://goo.gl/iZilMhttp://goo.gl/W028qhttp://goo.gl/eQOlqhttp://goo.gl/DVR6ihttp://goo.gl/E2oxAhttp://goo.gl/Dpyv3http://goo.gl/Dpyv3http://goo.gl/yXqWjhttp://goo.gl/yXqWjhttp://goo.gl/Dpyv3http://goo.gl/E2oxAhttp://goo.gl/DVR6ihttp://goo.gl/eQOlqhttp://goo.gl/W028qhttp://goo.gl/iZilMhttp://goo.gl/B8Bxrhttp://goo.gl/NtE9khttp://goo.gl/NtE9khttp://goo.gl/Fvzrhhttp://goo.gl/gEAm8http://goo.gl/j5lwwhttp://goo.gl/nBeWphttp://goo.gl/zKpsOhttp://goo.gl/zKpsO


29/32

29


Donate button: A donation button available onyour channel and video watch page that viewerscan use to contribute to your cause.

goo.gl/R5mLx

Channel branding: Background and bannerimage to promote your organizations brand.

goo.gl/INR6l

Video annotations: A tool to add interactive

commentary to your videos. goo.gl/6YuDH

Live streaming: Stream live events and programsdirectly rom a nonprot YouTube channel.

goo.gl/6ypFand goo.gl/R2Nje

Call to action overlays: Text overlay at thebottom o your videos to drive trafc to yourwebsite, petition, or other relevant site.

goo.gl/jDnwe

Community orum: Support orum or nonprotswhere you can submit questions, tips and best

practices regarding your YouTube channel.

goo.gl/oxesn

External annotations: Link to your website orother relevant sites. When a user clicks on anexternal annotation, they are brought directly toyour site. goo.gl/DHWl8

Crowdunding Annotations: Create annotationsthat directly link to crowdunded projects on

websites including http://www.kickstarter.com,

http://www.rockethub.com, http://www.causes.

com, http://www.donorschoose.org, http://www.

change.org, and http://www.indiegogo.com.goo.gl/bQaaa

Nonprot support queue: Email nonprots@

youtube.com or technical and accountquestions.

YouTube Nonprots Google Group: Sign up andopt into emails. goo.gl/9yFvj

YouTube Tools / Features or Nonprots
http://goo.gl/R5mLxhttp://goo.gl/INR6lhttp://goo.gl/6YuDHhttp://goo.gl/6ypFfhttp://goo.gl/R2Njehttp://goo.gl/jDnwehttp://goo.gl/oxesnhttp://http//goo.gl/DHWl8http://www.kickstarter.com/http://www.rockethub.com/http://www.causes.com/http://www.causes.com/http://www.donorschoose.org/http://www.change.org/http://www.change.org/http://www.indiegogo.com/http://goo.gl/bQaaahttp://goo.gl/9yFvjhttp://goo.gl/9yFvjhttp://goo.gl/bQaaahttp://www.indiegogo.com/http://www.change.org/http://www.change.org/http://www.donorschoose.org/http://www.causes.com/http://www.causes.com/http://www.rockethub.com/http://www.kickstarter.com/http://http//goo.gl/DHWl8http://goo.gl/oxesnhttp://goo.gl/jDnwehttp://goo.gl/R2Njehttp://goo.gl/6ypFfhttp://goo.gl/6YuDHhttp://goo.gl/INR6lhttp://goo.gl/R5mLx


30/32

30


Activate Your Cause

10 Uncultured Project: Nerdghters in Bangladesh goo.gl/5CnVn

12 CharityWater goo.gl/nZ4NV

12 AmericanEqualRights goo.gl/2xldN

13 Art21Org: Cindy Sherman: Characters Art21 Exclusive goo.gl/cAz4J


16 Oxam: The Green Granny series goo.gl/u3PQN16 RANVideo: Greenwash o the Week series goo.gl/3Z7nl

17 MalariaNoMore: World Malaria Day with SG Ban Ki-Moon goo.gl/0bcqv

17 TheOneCampaign: An exclusive World AIDS Day event goo.gl/S0R6L

18 Witness goo.gl/IdVK4

18 InvisiblePeopleTV goo.gl/UoOD5

19 OxamIreland Scarlett Johansson Video Journal Part 2 goo.gl/e6IcK

19 DeneAmerican: Stephen Colbert Denes American goo.gl/M6bwT

19 TheOneCampaign: The F Word: Famine is the Real Obscenity goo.gl/Wh73Z

20 MalariaNoMore: Seriously, Serious PSA goo.gl/cnUR7

21 ItGetsBetterProject: It Gets Better: Dan and Terry goo.gl/UAea

21 iJustine: charity water PLEASE HELP!! goo.gl/awQ8D

22 PinkGloveDance: Pink Glove Dance: The Competition goo.gl/BSbkp

22 ADierentEnding: Choose A Dierent Ending: start goo.gl/Z3pkd


25 Project4Awesome goo.gl/nbHkq

26 AGirlStory.org goo.gl/dgUFY26 InvisiblePeople.tv goo.gl/DlncJ

Example Links
http://goo.gl/5CnVnhttp://goo.gl/nZ4NVhttp://goo.gl/2xldNhttp://goo.gl/cAz4Jhttp://goo.gl/u3PQNhttp://goo.gl/3Z7nlhttp://goo.gl/0bcqvhttp://goo.gl/S0R6Lhttp://goo.gl/IdVK4http://goo.gl/UoOD5http://goo.gl/e6IcKhttp://goo.gl/M6bwThttp://goo.gl/Wh73Zhttp://goo.gl/cnUR7http://goo.gl/UfAeahttp://goo.gl/awQ8Dhttp://goo.gl/BSbkphttp://goo.gl/Z3pkdhttp://goo.gl/nbHkqhttp://goo.gl/dgUFYhttp://goo.gl/DlncJhttp://goo.gl/DlncJhttp://goo.gl/dgUFYhttp://goo.gl/nbHkqhttp://goo.gl/Z3pkdhttp://goo.gl/BSbkphttp://goo.gl/awQ8Dhttp://goo.gl/UfAeahttp://goo.gl/cnUR7http://goo.gl/Wh73Zhttp://goo.gl/M6bwThttp://goo.gl/e6IcKhttp://goo.gl/UoOD5http://goo.gl/IdVK4http://goo.gl/S0R6Lhttp://goo.gl/0bcqvhttp://goo.gl/3Z7nlhttp://goo.gl/u3PQNhttp://goo.gl/cAz4Jhttp://goo.gl/2xldNhttp://goo.gl/nZ4NVhttp://goo.gl/5CnVn


31/32

31


Organizations applying or the YouTube Nonprot Program must meet the ollowing criteria.

U.S. organizations must have current 501(c)(3) status, as assigned by the Internal Revenue Service, to be

considered or the YouTube Nonprot Program.

The ollowing organizations are not eligible or the YouTube Nonprot Program:

Programs requiring membership and/or providing benet solely to members, such as clubs, sports

teams, alumni, networking and other membership organizations.

Religious groups using the website or proselytizing, as well as organizations that use religion or sexual

orientation as a actor in hiring or populations served.

Groups serving a primarily political unction such as lobbying, think tanks and special interests.

Commercial organizations, credit-counseling services, donation middleman services, ee-based

organizations, universities, and nonprot portals.

Google reserves the right to award or deny the application o any organization. Selections are made at

Googles sole discretion, and decisions regarding award recipients are nal.

For ull guidelines, please see the Google or Nonprots site.

Read more about the YouTube Nonprot Program here: www.youtube.com/nonprots.

Program Requirements
http://www.youtube.com/nonprofitshttp://www.youtube.com/nonprofits


32/32

Thank you!

guía del creador para organizaciones sin ánimo de lucro en youtube

Documents