GIS Branding

Making Sense

Route OneHere in our preferred route we have created a bold mark that stands for re assurance and dynamism, setting out GIS as both a modern but secure global company. Within the sweeping circular logo we trace out the G which hints at the worldwide approach but also contains a secondary “inner circle” suggesting modernity and security. By using a bright and modern colour palette in the logo it provides a creative an engaging brand mark for the company to move forward with.

Global Investment Strategy UK ltd

Design Process

Global Investment Strategy UK ltd

The typefaces used are Shree Devangari 714 Regular/Bold.To create an elegance to the brand; copy text is 12pt witha 14pt leading.

Route two

Route TwoTaking a more solid and reassured approach we focus on strength, safety and robustness. By tracing out the G as solid box we get a play on the Global nature of the brand name and also create an encompassing and solid mark. Green by it’s nature is a colour of trust and using with a bright and modern colour palette we can create engaging and dynamic graphic communication in tandem with the brand logo.

Design Process

The typeface used is Gill sans.To create an elegance to the brand; copy text is 12pt witha 14pt leading.

Route ThreeFocusing more on the strategic element of monetary investment this clean, simple shape hints at an eye, signifying knowledge and foresight. We use a simple circular shape to hint at the global nature of GIS services and combine this with a cool, assured graduated blue colour pallet.

Design Process

The typefaces used are Shree Napoleon Light/Bold.To create an elegance to the brand; copy text is 12pt witha 14pt leading.

www.inspiradigital.co.uk +44 (0)1271 344 265

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