gew 2014 presentation
TRANSCRIPT
Global Entrepreneurship
Week 2014Carly Harris, Amelia Friedrichs,
Marissa Salway, Amy Walker
78 events5,055 attendees in total
3,751 Students421 Community Members
Thank you!
Attendance
StrengthsA high number of events for people to attend (78)Extremely credible people collaborating on certain eventsInteraction on social media sitesWorthwhile prizes that make people want to participateAsking professors to make it a class requirement/extra credit opportunityTying popular people/events to entrepreneurship to promote GEWWeaknessesDoesn’t always feel applicable to non-business studentsSome students might not feel compelled to go on their ownNo incentives to bringing friends with you to eventsReach students in places they go every day
SWOT
OpportunitiesPositioning GEW as a major Penn State event alongside THONA successful week could yield positive publicity for Penn State and GEW
NationalBuilding awareness with social media and word of mouth tactics because of
our large campus settingCreating awareness for local downtown and State College businesses
participating in this year's eventsThreatsWeek before Thanksgiving break is very packed for students with classes, and
last minute assignments, not as many people could show up Increased competition this year from new GEW hosts, especially new regional
hosts
SWOT Continued
Asked ENTI Professors, student organizations, and sponsors to write blogs for the GEW PSU website
12 Responses posted throughout October and November
Blogs
Way to introduce freshman, and PSU students to resources on campus and downtown
Win a pizza party with President Barron
Selfie Challenge
HONY eventInfo tablesBannersBuilding slideshowsFlyersSwagClassroom visitsMailbox flyers
General Advertising
Onward State (2)CDTCCGDaily Collegian (2)GEW National
WebsiteToilet Paper
Media HitsPenn State News (7)Smeal StatementEO GESABeaver Stadium
Program (OSU Game)
New Leaf Initiative
Social MediaFacebook
381 Likes to 468 from October 1st- December 7th
Twitter273 Followers to 326 Followers during
Promo Week and GEW
Social Media
MDX Innovation ChallengemHealth Pitch CompetitionWomen Entrepreneurs in FilmThe Thriving Artist Sessions
Popular Events
Thanks!