final entro

8/13/2019 Final Entro

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TABLE OF CONTENT

EXECUTIVE SUMMARY 1

VISION 2

MISSION 2

VALUE 2

ORGANIZATION OBJECTIVE AND GOALS 3

INDUSTRY ANALYSIS 3

PEST/ELANALYSIS 4

INTERNAL ANALYSIS 5

SWOT (STRENGTHS WEAKNESSES OPPORTUNITIES THREATS) 5


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MEDIA PLAN/ PROMOTIONAL PLAN 10

PROMOTIONS 10

HUMAN RESOURCE PLAN 11

HIRING PHASE PLAN 11

FINANCIAL PLANNING 12

CONTINGENCY PLANNING 13

REFERENCES 14

APPENDIX 14


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EXECUTIVE SUMMARY

The idea is to give people of Karachi a chance, to take a break from their busy lives and make

them feel good. For this we thought of something which is not available in the market and is

need of the hour, we have many boating services in Karachi and some water parks too but

there is no water sports activity in Karachi. That is why, we thought of introducing a new

attraction to this huge market seeking quality adventure and entertainment.

By introducing water sports, we seek to target the latent demand of the market that wants to

experience thrill and adventure.

We plan to import jet skis and speed boats, and make it a public attraction in a serene and

peaceful ambience.


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VISION

To become Pakistans best and only provider of water sports, through our superior products

and services and relationships, that adds entertainment in our customers life.

MISSION

To Provide BEST hedonic pleasure.

VALUE

Assurance of quality Assurance of safety


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ORGANIZATION OBJECTIVE AND GOALS

To maintain gross profit of every year. We at aqua ride seek to provide best quality adventure sport is Pakistan, by our

superior and specialized services.

By continuously, keeping a check on the market we will create more opportunitiesfor our business

To create an environment for the lifelong pursuit of fun and excellence in watersports in Pakistan.

To develop capacity what we are able to attract and cater maximum number ofcustomers.

To be recognized as the best quality water sports. Be the top choice of fun and leisure activity among people of Karachi. To create a fun filled and up-scaled entertainment platform for people of Pakistan.

INDUSTRY ANALYSIS


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We assume that, this particular business at its introduction stage in Pakistan. This is a latent

demand that we wish to target.

PEST/EL ANALYSIS

We are aware that the following broader external issues and activities need to be considered

and understood during planning processes. These issues have the capability of influencing

future Association activities and operations.

POLITICAL

The political arena has a huge influence upon the regulation of businesses, and the spending

power of consumers and other businesses. Political situation in Karachi is very uncertain; we

face day to day strikes, shutdowns and terrorist activities. Bribery is also one of the major

issues and it will effect are finances, we need to consider this cost while performing andplanning our business activity.

The area we have chosen for our business activity is the prime location and very much secure

that gave us the opportunity to be at a very safe side.

ECONOMIC


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TECHNOLOGICAL

Environmental concerns for peaceful enjoyment of the outdoors and improved use of natural

resources (i.e. fuels) is driving technological change in boat and engine design.

Such activities yet not been provided in our area and changes in technology has no longer

effect.

ENVIRONMENTAL

The mega city of Karachi in Pakistan is at high risk from sea-level rise. Our business will be

affected in the monsoon seasons. The overall climate of Karachi is in favor of our core

business activity as the environment remains suitable throughout the year.

LEGAL

Government boating regulations have created a requirement for licensing and business

license.

INTERNAL ANALYSIS


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WEAKNESSES

Sport funding is limited. Limited budget. Initially we have less number of jet skis to meet the demand of customers

OPPORTUNITIES

Will be the trendsetter in the entertainment industry; we can grab attention bypublicity.

Growing need of outdoor entertainment is our key opportunity. Capitalize on the excitement and interest in Wakeboarding and use to cross promote

all disciplines.

Use the sports high achievers to market and promote the sport. Build bridges with other sports with related skill sets (i.e. parasailing).

THREATS.


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THE MARKETING MIX

PRODUCT

Our product/ service is Jet Ski Ride, Jet ski is a small water craft vehicle which is also known

as wave runner. Jet ski ride is all about speed, thrill and fun, these powerful are terrific fun

for adventurous people. Its for those people who love racing vehicles and flirting withdanger, this sport provides all.

You would be able to enjoy the speed of the powerful jet ski and at the same time drink in

the extraordinary beauty of this place. At every turn there would be something that would

amaze you the scenery, the crystal clear azure waters, the flora and fauna everything there

would make this experience surreal.

PRICE

Price would be set keeping in mind the demographics of market. We will have

P i i f d / i


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PEOPLE

Hiring of trained and experienced will be done in close supervision, this will

assure safety and quality to our customers. Our life guards and trainers will

surely be professionals and highly skilled.

PROCESS

Customerarrives

Briefing

t

Executing

f t

Providingservice

Postpurchasebehavior

C


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MARKETING STRATEGIES

Here we market the existing product range in a new market. This means that the product

remains the same, but it is marketed to a new audience. We are the first movers in water

sports, therefore the business will enjoy competitive advantage.


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DEMOGRAPHICS

Age: 15 years and above Income: Rs. 50,000/= and above Family Size: All family sizes Social class: Middle class and Upper class

MEDIA PLAN/ PROMOTIONAL PLAN

When we talk about jet ski, there is no established market or industry for this particular

business, our promotional strategies must be established in such a way that must be able to

reflect the fun and joy in jet ski ride. Also it helps in stimulating demand among our potential

customers.

Advertisement in DAWN Classified on Sunday = Rs. 1300 (64 words, 25 rs for eachword) 4 ads/month.

Advertisement in HOMEXPRESS Magazine = Rs.17500 (50,000 copies at the rate of0.35 paisa per copy) 1 ad/month


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HUMAN RESOURCE PLAN

HIRING PHASE PLAN

PLANNING/ JOB DESCRIPTION

Employees required:

Life Guards Trainers Jet Ski Technicians

ATTRACTING THE CANDIDATE

Job announcement (ad in the news paper- JANG)HIRING DECISION

I i


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FINANCIAL PLANNING

Financial summary/ highlights of our business are as follows:

Sales

Years Sales (Rs.)Year 1 37,744,000Year 2 43,405,600Year 3 45,292,800Year 4 49,067,200Year 5 56,616,000

Net Income

Year Net Income (Rs.)

Year 1 (9,040,074)Year 2 (1,300,195)Year 3 2,891,748Year 4 8,857,659Year 5 25,157,628

Initial Investment

T l A 0 R 16 691 240 00


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CONTINGENCY PLANNING

In a worse situation if our business venture aqua-ride fails to attract customers and remain

unable to come to a break-even point in two years then we may have a back-up plan to steer

consumer to our way. One of the things that we could do to possibly attract a larger number

of customers to us that besides providing consumer water sports such as jet ski rides we can

also bring in a other number of water entertainment for our customer catering to the

segment that are young and are afraid of jet-skis or those who are little hydro-phobic. We

can bring in new safe water entertainment that especially caters to kids and to hydro-phobic

people. Those water sports may include sports such as:

Water polo - water polo or water ball is a team water sports. This sport canespecially cater to children and can attract a large number of customers who are

young adolescents.

W b h h f k f h


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REFERENCES

http://onlinemedia.pk/sms-marketing.html

http://www.higher.com.pk/pricelist.htm

http://www.aym.ae/yamaha/productsubcategory2.aspx?id=10&subcat1Id=20

Synergy Advertisement: Imran Kapadia (0332 2204384)
http://onlinemedia.pk/sms-marketing.htmlhttp://onlinemedia.pk/sms-marketing.htmlhttp://www.higher.com.pk/pricelist.htmhttp://www.higher.com.pk/pricelist.htmhttp://www.aym.ae/yamaha/productsubcategory2.aspx?id=10&subcat1Id=20http://www.aym.ae/yamaha/productsubcategory2.aspx?id=10&subcat1Id=20http://www.aym.ae/yamaha/productsubcategory2.aspx?id=10&subcat1Id=20http://www.higher.com.pk/pricelist.htmhttp://onlinemedia.pk/sms-marketing.html


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14

APPENDIX

Working

Land 1000yards 100,000 per month Fixed Asset Total

License 25,000 Jet sky 8 1,257,010 each 10,056,080Garage 50,000 each 50,000

Working Cash 1,000,000 Buldings 150,000 each 150,000

Computer/Misc cost 300,000 each 300,000

Boat 1,510,160 1,510,160

Addition of 4 jetski in the end of the 4th year Variable cost:

Genator 3 5,000 each 15,000

Security Guard 4 8,000 each 32,000

Lifegaurds 4 10,000 each 40,000

Fuel 7,000 104 each 728,000

Advertising Expenses 3,000,000 3,000,000

pkr 684,450

Jetski custom(income and sales) 1,232,010

frieght 25,000 Misc Cost

total cost 1,257,010 life jackets 24,000 (1500*16)

rescue rope 2,700

accesssories 83,300

pkr 811,200 entertainment exp 150,000

custom 1,460,160 computer 40,000

Boat freight 50,000 total 300,000

total cost 1,510,160

Fuel(jetski) 5,760

Fuel(boat) 1,240

Total 7,000


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15

Sales Forecast

Note: One bike per ride consumes 1.5ltr of fuel.

Balance Sheet for year 0

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Sales 3,840.00 3,840.00 3,840.00 4,340.00 4,840.00 6,260.00 6,260.00 4,840.00 4,340.00 3,840.00 3,840.00 3,840.00Price per ride 700.00 700.00 700.00 700.00 700.00 700.00 700.00 700.00 700.00 700.00 700.00 700.00

Total Sales is Rs 2,688,000.00 2,688,000.00 2,688,000.00 3,038,000.00 3,388,000.00 4,382,000.00 4,382,000.00 3,388,000.00 3,038,000.00 2,688,000.00 2,688,000.00 2,688,000.00

Jan

2 64 128 per day

3840 per month

3 64 192 per day

5760 per month

4 64 256 per day

7680 per month

For the year 0

Cash 1,000,000.00 Owners Investment 16,691,240.00

Jet sky 10,056,080.00

Dep: -

Garage 50,000.00

Dep: -

Buldings 150,000.00

Dep: -

Computer/Misc cost 300,000.00

Dep: -Prepaid Rent 3,600,000.00

License 25,000.00

Boat 1,510,160.00

Dep: -

total 16,691,240.00 total 16,691,240.00


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Income statement for year 1

Balance Sheet for year 1

Particular Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total

Sales 2,688,000 2,688,000 2,688,000 3,038,000 3,388,000 4,382,000 4,382,000 3,388,000 3,038,000 2,688,000 2,688,000 2,688,000 37,744,000

Less: Expenses

Genator 15,000 15,000 15,000 15,000 15,000 15,000 15,000 15,000 15,000 15,000 15,000 15,000 180,000

Security Guard 32,000 32,000 32,000 32,000 32,000 32,000 32,000 32,000 32,000 32,000 32,000 32,000 384,000Lifegaurds 40,000 40,000 40,000 40,000 40,000 40,000 40,000 40,000 40,000 40,000 40,000 40,000 480,000

Fuel 728,000 735,280 742,633 750,059 757,560 765,135 772,787 780,515 788,320 796,203 804,165 812,207 9,232,862

De pr eci ati on Ex pen se s 15 1,1 35 151,135 151,135 151,135 151,135 151,135 151,135 151,135 151,135 151,135 151,135 151,135 1,813,615

Adverti si ng E xpenses 3,000,000 3,000,000 3,000,000 3,000,000 3,000,000 3,000,000 3,000,000 3,000,000 3,000,000 3,000,000 3,000,000 3,000,000 36,000,000

Rent Expenses 100,000 100,000 100,000 100,000 100,000 100,000 100,000 100,000 100,000 100,000 100,000 100,000 1,200,000

Total Expenses 4,066,135 4,073,415 4,080,767 4,088,194 4,095,694 4,103,270 4,110,921 4,118,649 4,126,454 4,134,337 4,142,299 4,150,341 49,290,477

Operating Profit (1,378,135) (1,385,415) (1,392,767) (1,050,194) (707,694) 278,730 271,079 (730,649) (1,088,454) (1,446,337) (1,454,299) (1,462,341) (11,546,477)

Tax 6% (82,688) (83,125) (83,566) (63,012) (42,462) 16,724 16,265 (43,839) (65,307) (86,780) (87,258) (87,740) (692,789)

Profit After Tax (1,295,446) (1,302,290) (1,309,201) (987,182) (665,233) 262,006 254,814 (686,810) (1,023,147) (1,359,557) (1,367,042) (1,374,601) (10,853,688)

Add:Depreciation 1,813,615

Net Profit (9,040,074)

current assets

Cash 500,000.00 Owners Investment 16,691,240.00

Prepaid Rent 2,400,000.00 additional invesment 5,526,458.71

total current assets 2,900,000.00 less: retianed earning (9,040,073.57)

Fixed Assets

Jet ski 10,056,080.00

Dep (1,436,582.86)

total jet ski 8,619,497.14

building 150,000.00

Dep (5,000.00)

total building 145,000.00

Computer/Misc cost 300,000.00

Dep (60,000.00)

total misc cost 240,000.00

Garage 50,000.00

Dep (10,000.00)

total garage 40,000.00

License 25,000.00

Baot 1,510,160.00

Dep: (302,032.00)

total boat 1,208,128.00

total fixed assets 10,277,625.14

total 13,177,625.14 total 13,177,625.14


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Income Statement and Balance Sheet for year 2

Particular Total

Sales 43,405,600

Less: ExpensesGenator 198,000

Security Guard 422,400

Lifegaurds 528,000

Fuel 10,156,148

Depreciation Expenses 1,813,615

Rent Expeneses 1,200,000

Advertising Expenses 32,400,000

Total Expenses 46,718,163

Operating Profit (3,312,563)

Tax 6% (198,754)

Profit After Tax (3,113,809)


Net Profit (1,300,195)

current assets

Cash 2,213,420 Owners Investment 22,217,699

Prepaid Rent 1,200,000 less : retianed earning (10,340,268)

total current assets 3,413,420

Fixed assets

Jet ski 10,056,080

Dep (2,873,166)

total jet ski 7,182,914

building 150,000

Dep (10,000)

total building 140,000

Computer/Misc cost 300,000

Dep (120,000)

total misc cost 180,000

Garage 50,000

Dep (20,000)

total garage 30,000

License 25,000

Baot 1,510,160 -

Dep: (604,064)

total boat 906,096

total fixed asstes 9,974,170

total 11,877,431 total 11,877,431


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Particular Total

Sales 45,292,800



Lifegaurds 576,000

Fuel 11,079,435


Rent Expenses 1,200,000



Operating Profit 1,146,951

Tax 6% 68,817

Profit After Tax 1,078,133


Net Profit 2,891,748

current assets


total current assets 8,118,783 less: retianed earning (7,448,520)

fixed assets

Jet ski 10,056,080

Dep (4,309,749)


building 150,000

Dep (15,000)



Dep (180,000)

total misc 120,000

Garage 50,000

Dep (30,000)

total garage 20,000

License 25,000

Baot 1,510,160

Dep: (906,096)

total boat 604,064

total fixed assets 6,650,395

total 14,769,179 total 14,769,179


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Particular Total

Sales 49,067,200



Lifegaurds 624,000

Fuel 12,002,721






Tax 6% 449,620




current assets


total current assets 13,762,018 less: retianed earning 1,409,139

fixed assetsJet ski 10,056,080

Dep (5,746,331)


building 150,000

Dep (20,000)



Dep (240,000)

total misc 60,000

Garage 50,000

Dep (40,000)

total garage 10,000

License 25,000

Baot 1,510,160

Dep: (1,208,128)

total boat 302,032

total fixed asstes 9,864,821

total 23,626,838 total 23,626,838


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Particular Total

Sales 56,616,000



Lifegaurds 672,000

Fuel 12,926,007






Tax 6% 1,470,765




current assets


total current assets less: retianed earning 26,566,768

fixed assetsJet ski 15,084,120

Dep (7,484,946)


building 150,000

Dep (25,000)



Dep (300,000)

total misc -

Garage 50,000

Dep (50,000)

total garage -

License 25,000

Baot 1,510,160

Dep: (1,510,160)

total boat -

total fixed assets 7,749,174

total 48,784,466 total 48,784,466

final entro

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