eureka feliz 18 de septiembre :d
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Eureka! has been creating eective branding and graphic design solutions or a wide range
o clients or over ten years rom arts organisations, charities and public sector bodies,
to proessional services and global businesses.
We understand the value o good design and how it can drive your business. We listen careully
in order to understand your needs and goals and helping you achieve those goals is what
drives us. Design which sets your business apart and brings results is rewarding or you,
and or us too. We enjoy long standing relationships with most o our clients.
Good ideas work or all companies no matter how large or small. We apply the same attention to
detail to all o the work that we do, or all o our clients, and on each and every project. Whether
its the smallest arts project or an international brand identity, we are dedicated to design whichexcites, surprises and works hard or our clients in an increasingly competitive market place.
We love great ideas and once you experience a Eureka! moment, the power and value
o intelligent design will become indispensable to your business.
Effective design solutions
through passion, intelligence
and creative energy.
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Our key strengths are:
Flexibility We get to know our clients inside-out, so we
can change and adapt as they grow and evolve. With such a
broad client base, we thrive when working across boundaries,
transerring our knowledge between sectors.
Agility In our creatively-led studio, we are all designers.
Clients talk directly to the team working on their project to
ensure clear, direct communication and a rapid response.
Passion We have a genuine passion and excitement or our
work. No project is routine. Each one brings its own unique
set o challenges and potential solutions.
Intelligence Style, we believe, is a by-product o intelligent,
ideas-driven design. We ocus on speaking and listening to our
clients, understanding their aims and objectives, then working
with them to achieve those aims as efciently and eectively
as possible. Always with style.
Crat As designers, we take a proessional interest in details.
We pay utmost attention to each aspect o a project, rom
typography and photography to paper, printing and on-screen
legibility. Only when each separate element is working in
harmony, and o the highest standard, can the fnished product
be considered a success.
Based in central London, Eureka! maintains a core number
o clients rom the arts, corporate, charity and public sectors.
Eureka! currently employs six permanent members o sta, with
the capacity to call upon a trusted network o reelancers and
specialists when required.
The Eureka! philosophy is about building strong, lasting
relationships with a belie in growing steadily as its clients
businesses develop, to meet their changing needs and providing
a quality creative service.
Eureka! creates effective branding and graphic design
solutions for a wide range of clients from artsorganisations, charities and public sector organisations,
to professional services and global businesses.
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Graft &GLaMOUrHOwtOGetyOUrdreaMjOb
14 aUGUst
Eureka!
Roundhouse
CASE STUDY 1
Eureka! was asked to rationalise the identity of the Roundhouse the iconic
music and performance venue in Londons Camden Town to give it a clearer
voice and stronger presence in a competitive environment. We have developed
the brand and created guidelines for its application across a wide range of
materials including: posters; stationery; programme brochure; studio magazine;
internal signage; reception and lobby graphics; and membership scheme.
We are currently working with Roundhouse on forthcoming shows and events.
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Eureka!
RoundhouseCASE STUDY 2
Eureka! designed the logo and supporting branded materials or the
Roundhouse annual undraising gala event, work included: invitations;
exterior building banners; set graphics, menu, auction brochure and
programme. The Rock and Roll Circus gala event raised an impressive
1m or the Roundhouse Trust. All proceeds o the event are invested
in the vital work they do with young people.
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I i t 6 R T .i 6 / / 1 : 4 :
why we need you r help
Wehopeyoullagree, theRoundhousehas always beenextraordinarythekindoplacewherelegendsaremade.Peoplestilltalkaboutthepeormancesthattookplacehereinthe1960s and 1970s with artists rom Pink Floyd
andLedZeppelinthroughtocompaniessuchastheLivingTheatreromNewYorkbringingthehousedown.Today theRoundhouseis oneoLondons leadingartsvenues attractingtopinternationalartists or uniqueperormances. Recenthighlights includetheRoyalShakespeareCompanys Histories season,Fuerzabruta,Tim SupplesAMidsummerNig hts Dreamand theBBCElectric Proms. TheRoundhouseis nowcreatinganewlegacy, its uturewillbedetermined by youand bytheyoungpeoplewhoselives aretransormed by theirexperiences attheRoundhouse.Immediately beneath youis theRoundhouseStudios,acreativecentreor youngpeopleaged 11-25 years.Youmay nothavehad thechancetocountall thestudios as youwalked through butthereare24 o them,allftted with state-o-the-artequipment, exclusively oruseby youngpeople. Its notjustabouttheequipmentthough, itis alsoasae, welcomingplacewhereyoungpeoplecandevelopconfdenceand skills, workingwithateam ofrst-class tutors and collaboratingwith artistsperormingintheMainSpace.
TheRoundhouseaimstoexcludeno-oneandwethereoredeliveranextensiveoutreachprogramme,attractingyoungpeoplerommanydiversebackgrounds.SomeyoungpeoplearriveattheRoundhouseinbullet-proovests,
others leavetheRoundhouseatnightand sleeponthestreets. Allour youngpeople, regardless obackground,areunitedbyonecommonambition:todevelopandgrowthrough creativity.TheRoundhouseStudios has only beenopenor 23months and already over 12,000 youngpeoplehavebeenthrough thedoors.
This is abrilliantstartbutwith your supportwecandoevenbetter!BygivingtonightyouwillhelpmoreyoungpeoplebeneftromtheunparalleledexperiencesthatareonoertothemattheRoundhouseandhelpusprovidethemwithtoolsthatcanchangetheirlivesorever.
Welook orward toyoujoiningus.
The Roundhouse Team
i learnedthat its
not what i canorcant do;
its what i will or wont do.Max, 13
Louise
My band meetand rehearseattheRoundhouse.WewererehearsingduringtheBBCElectric Proms onthesameday as thePaulMcCartney gigand hecamedownand listened tous. PaulMcCartney was reallynice, hetold us tokeepgoing. JamieCullum cameandspoketous and was really nicetoo, his manager saidthatwewerebetter thanmostotheCDs hegets sentby bands, soyeah, itwas an experience!
Ihad abad liebeorewith allsorts othings and justhangingoutwith thewrongcrowd butby cominghereIvebeengivenaresh startand havemadenewriends. Ithas changed meas aperson, Iactually thinkIm nicer through cominghere. Iused tobereally closedoand ipeoplespoketomeI would either bereallyrudeor justnotspeak back. Ieelthrough cominghereIvelearned tolikepeoplemore.
LookingbacktheRoundhousehasgivenmeaphilosophyawayo knowinghowtoliveandknowinghowtobe.IeellikeImnotguessinganymore.
5
RH_G l _Pr r RT.i 4-5 4/6/ 15: 4: 5
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Eureka!
HeadlongCASE STUDY 3
One o the UKs most exciting touring theatre companies, Headlong enjoy
both popular and critical acclaim. The identity Eureka! designed captures
the energy o Headlong and refects their mission to create exhilarating,
provocative and spectacular theatre. The identity has been well received
by the theatre world and audiences alike generating excitement and
provoking discussion. We are currently working with Headlong on their
new season materials.
Curve,LeicesterandHeadlong Theatre present
Thu 6 -Sat 15 May 2010TicketOfce 01162423595
OnlineBookingwww.curveonline.co.uk
Curve,RutlandStreet,CulturalQuarter,LeicesterLE1 1SB
Sheis monstrousthy daughter.
I tell theeshe ismonstrous.
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Eureka!
BBC Writersroom
CASE STUDY 4
We worked with BBC Writersroom on their pioneering initiative to build
creative partnerships with theatres, writers organisations, and flm agencies
across the country. Chosen or our creative response and understanding
o the brie, we worked closely with the Writersroom team to create a strong
identity which is expressed through typography, use o language, colour
and materials, together with evocative, intriguing photography.
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Eureka!
Shared ExperienceCASE STUDY 5
Shared Experience have captivated audiences worldwide with their unique
brand o physical and text-based theatre. Having designed the promotional
materials or Shared Experience productions over several years, Eureka! was
invited to create a new brand identity or the company and apply this across
all their marketing media. We are currently working with Shared Experience
Theatre on their new season materials.
Shared Experience in association with
Guildfords Yvonne Arnaud Theatre presents
www.sharedexperience.org.uk
by Helen Edmundsonbased on Euripides
ORESTES
PhotographbyStuartBrill,TrevillionImages.DesignbyEureka!(www.eureka.co.uk).
Millbrook, Guildford, Surrey GU1 3UX
Thur 14 - Sat 23 September 06
Tickets: 01483 44 00 00www.yvonne-arnaud.co.uk
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Eureka!
British Film InstituteCASE STUDY 6
The British Film Institute (BFI) promotes understanding and appreciation o
Britains rich flm and television heritage and culture. The BFI produces numerous
flm seasons and estivals, as well as individual releases; running the IMAX cinema
and National Film Theatre; producing an extensive range o publications and DVDs;
organising education programmes and hosting the BFI National Library. Eureka!
has worked with the BFI on many projects, including annual reports, brochures,
DVD packaging and flm posters.
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Eureka!
Sadlers WellsCASE STUDY 7
Eureka! began working with Sadlers Wells ollowing the Theatres
re-opening ater redevelopment. Our brie was to implement and develop
the Sadlers Wells brand through a continuing series o posters, season
brochures and newsletters. A key brand strategy was to maintain the
Sadlers Wells logo as a powerul element in all marketing materials, to make
clear the importance o the i ntegral link between venue and perormance.
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Eureka!
Polka Theatre
CASE STUDY 8
Polka Theatre is one o the ew venues in the UK which is dedicated to producing and
presenting work or young audiences. Since the doors opened in 1979, this unique
venue has been entertaining children with resonant, engaging and exciting theatre.
Eureka! have worked or the theatre or many years and designed a wide range
o materials including brochures, show posters and leafets, FOH Posters, E-fyers,
T-shirts, and have most recently designed a 30th year celebration logo, developed
their brand identity and designed the new Polka website which has just gone live.
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Eureka!
Diamond Trading CompanyCASE STUDY 9
Eureka! have enjoyed working with the DTC since 2003. The DTC is the Sales and Marketing arm of the
De Beers Group. The range of work has been wide and varied, from the design of international diamond
jewellery competition look books, training kits, event design, mnemonic of the brand to an extensive re-
brand identity project which included the design of a detailed brand guidelines handbook. The handbook
sets out guidelines for the application of DTC brand elements throughout all corporate and consumer
market applications. Central to this process was the creation of the brilliant light the graphic embodiment
of the magical light within a diamond which acts as a unifying element across all DTC materials.
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Eureka!
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210 Bistro
BBC
Blackstone Chambers
Border Crossings
BFI
Canary Whar Arts and Events
Cheek by Jowl
CIBJO
Curve Theatre
De Beers Group
Digital Radio Mondiale (DRM)
Disabled Living Foundation
Discover
English Touring Theatre
Forevermark
George Piper Dances
Graeae Theatre Company
Greenworks
HeadlongHollywood Classics
InFrame
Ketchum PR
London Contemporary Opera
Makesthree Arts Marketing
Mayfeld Media Strategies
Nottingham Express Transit
Polka Theatre
Redront
Roundhouse
Sadlers Wells
Shared Experience
State o Flux
TUC
Vocaleyes
Volcano Theatre Company
Eureka! Design Consultants Ltd
1 Greenhill Rents, London EC1M 6BN
T: 020 7336 6400E: [email protected] or [email protected]
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Chancery Lane
Barbican
HighHolborn Charter
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