el #tsunamidigital de las redes y lo móvil
TRANSCRIPT
![Page 1: El #TsunamiDigital de las redes y lo móvil](https://reader035.vdocuments.co/reader035/viewer/2022062412/58f12ff51a28abd1038b45b1/html5/thumbnails/1.jpg)
De los medios masivos a las redes sociales
@earriagada
![Page 2: El #TsunamiDigital de las redes y lo móvil](https://reader035.vdocuments.co/reader035/viewer/2022062412/58f12ff51a28abd1038b45b1/html5/thumbnails/2.jpg)
![Page 3: El #TsunamiDigital de las redes y lo móvil](https://reader035.vdocuments.co/reader035/viewer/2022062412/58f12ff51a28abd1038b45b1/html5/thumbnails/3.jpg)
De los medios masivos a las redes sociales
![Page 4: El #TsunamiDigital de las redes y lo móvil](https://reader035.vdocuments.co/reader035/viewer/2022062412/58f12ff51a28abd1038b45b1/html5/thumbnails/4.jpg)
![Page 5: El #TsunamiDigital de las redes y lo móvil](https://reader035.vdocuments.co/reader035/viewer/2022062412/58f12ff51a28abd1038b45b1/html5/thumbnails/5.jpg)
![Page 6: El #TsunamiDigital de las redes y lo móvil](https://reader035.vdocuments.co/reader035/viewer/2022062412/58f12ff51a28abd1038b45b1/html5/thumbnails/6.jpg)
Insertar video Tsunami Digital
![Page 7: El #TsunamiDigital de las redes y lo móvil](https://reader035.vdocuments.co/reader035/viewer/2022062412/58f12ff51a28abd1038b45b1/html5/thumbnails/7.jpg)
Erick Brynjolfsson,junto al robot“Baxter”
![Page 8: El #TsunamiDigital de las redes y lo móvil](https://reader035.vdocuments.co/reader035/viewer/2022062412/58f12ff51a28abd1038b45b1/html5/thumbnails/8.jpg)
Position Probability of AutomationLoan Officers
Receptionist and Information Clerk
Paralegals and Legal Assistants
Retail Salespeople
Taxi Drivers and Chauffeurs
Security Guards
Cooks, Fast Food
Bartenders
Personal Financial Advisors
Computer Programmers
Reporters and Correspondents
Musicians and Singers
Lawyers
Elementary School Teachers
Physicians and Surgeons
98%
96%
94%
92%
89%
84%
81%
77%
58%
48%
11%
7.4%
3.5%
0.4%
0.4%
![Page 9: El #TsunamiDigital de las redes y lo móvil](https://reader035.vdocuments.co/reader035/viewer/2022062412/58f12ff51a28abd1038b45b1/html5/thumbnails/9.jpg)
![Page 10: El #TsunamiDigital de las redes y lo móvil](https://reader035.vdocuments.co/reader035/viewer/2022062412/58f12ff51a28abd1038b45b1/html5/thumbnails/10.jpg)
Time Spent per Adult User per Day with Digital Media, USA, 2008 - 2015 YTD
Hou
rs p
er D
ay51%of total
42%of total
7% oftotal
6
5
4
3
2
1
0
6
5
4
3
2
1
02008
2.70.3
2.2
0.2 0.3 0.4 0.3 0.3 0.3 0.3 0.4
2.3 2.4 2.6 2.5 2.32.4 2.4
0.30.4
0.8 1.6 2.3 2.62.8
3.03.2
3.74.3
4.95.3
5.6
2009 2010 2011 2012 2013 2014 2015YTD
Mobile
DesktopLaptop
OtherConnectedDevices
3
4
2
1
3
4
2
1
0 0
´08 ´09 ´10 ´11 ´12 ´13 ´14 ´15
DATA
VOICE
Global Monthly Mobile Traffic4 exabytes (million terabytes)
![Page 11: El #TsunamiDigital de las redes y lo móvil](https://reader035.vdocuments.co/reader035/viewer/2022062412/58f12ff51a28abd1038b45b1/html5/thumbnails/11.jpg)
“I like open systems,but I’m a hacker. Butmost people want
things that are easy to use.Steve’s genius
is that he knows how to make
things simple...”
(Steve Wozniak, co fundador de Apple)
![Page 12: El #TsunamiDigital de las redes y lo móvil](https://reader035.vdocuments.co/reader035/viewer/2022062412/58f12ff51a28abd1038b45b1/html5/thumbnails/12.jpg)
![Page 13: El #TsunamiDigital de las redes y lo móvil](https://reader035.vdocuments.co/reader035/viewer/2022062412/58f12ff51a28abd1038b45b1/html5/thumbnails/13.jpg)
![Page 14: El #TsunamiDigital de las redes y lo móvil](https://reader035.vdocuments.co/reader035/viewer/2022062412/58f12ff51a28abd1038b45b1/html5/thumbnails/14.jpg)
#TodosSomosFotógrafos
![Page 15: El #TsunamiDigital de las redes y lo móvil](https://reader035.vdocuments.co/reader035/viewer/2022062412/58f12ff51a28abd1038b45b1/html5/thumbnails/15.jpg)
AnálogoAnálogo
MillonesDólaresAnálogo
Vinyl
Cassettes
CDs
Single Download
Source: RIAA
Digital
Digital
Single Download
iTunes
Ringstones
Album Download
0
500M
1B
1.5B
2B
‘80 ‘85 ‘90 ‘95 ‘00 ‘05‘75 ‘10Años
![Page 16: El #TsunamiDigital de las redes y lo móvil](https://reader035.vdocuments.co/reader035/viewer/2022062412/58f12ff51a28abd1038b45b1/html5/thumbnails/16.jpg)
Rockin’ BusinessMusics ChangingLandscape
Source: Recording Industry Association of America
Music Videos3.4%
Other1.0%
Cassettes0.9%
Synchronization*3.0%
Ringtones andring-backs
1.0%
Digital Downloads
40.0%
Subscription and Streaming
21.0%
Compact Discs94.8%
Compact Discsand other physical
35.0%
2013
$7billion
2003
$15billion
![Page 17: El #TsunamiDigital de las redes y lo móvil](https://reader035.vdocuments.co/reader035/viewer/2022062412/58f12ff51a28abd1038b45b1/html5/thumbnails/17.jpg)
Sources: Newspaper Associationof America; American Society of Newspaper Editors; Pew; The Economist
*Excluding specialist publications
Journalist headcount
Print Online
Sack the hacks!US newspaper advertising revenue
60
50
40
30
20
10
0
60
50
40
30
20
10
01978 85 90 95 2000 05 10 14
![Page 18: El #TsunamiDigital de las redes y lo móvil](https://reader035.vdocuments.co/reader035/viewer/2022062412/58f12ff51a28abd1038b45b1/html5/thumbnails/18.jpg)
El Mundo que Soñó Nikola Tesla
![Page 19: El #TsunamiDigital de las redes y lo móvil](https://reader035.vdocuments.co/reader035/viewer/2022062412/58f12ff51a28abd1038b45b1/html5/thumbnails/19.jpg)
![Page 20: El #TsunamiDigital de las redes y lo móvil](https://reader035.vdocuments.co/reader035/viewer/2022062412/58f12ff51a28abd1038b45b1/html5/thumbnails/20.jpg)
Cry 2
![Page 21: El #TsunamiDigital de las redes y lo móvil](https://reader035.vdocuments.co/reader035/viewer/2022062412/58f12ff51a28abd1038b45b1/html5/thumbnails/21.jpg)
Tablet Units = Growing Faster Than PCs Ever Did... +52%, 2013
Global PC (Desktop / Notebook) and Tablet Shipments by QuarterQ1: 95 - Q4: 13
Global Units Shipped (MMs)
60
40
20
0
80
Q1:97Q1:95 Q1:99 Q1:07Q1:05Q1:03Q1:01 Q1:13Q1:11Q1:09
Desktop PCs Notebook PCs Tablets
![Page 22: El #TsunamiDigital de las redes y lo móvil](https://reader035.vdocuments.co/reader035/viewer/2022062412/58f12ff51a28abd1038b45b1/html5/thumbnails/22.jpg)
Worldwide Device Shipments by Segment (Thousands of Units)
Source: Gartner (june 2014)
Traditional PCs (Desk-Based and Notebook)
Ultramobiles, Premium
296,131
21,517
Tablets
Others Ultramobiles (Hybrid and Clamshell)
Mobile Phones
206,807
1,806,964
2,981
276,221
32,251
256,308
1,862,766
5,381
261,657
55,032
320,964
1,946,456
7,645
Device Type
PC Market Total
Total 2,334,400 2,432,927 2,591,753
317,648 308,472 316,689
2013 2014 2015
![Page 23: El #TsunamiDigital de las redes y lo móvil](https://reader035.vdocuments.co/reader035/viewer/2022062412/58f12ff51a28abd1038b45b1/html5/thumbnails/23.jpg)
DisrupciónEncontrar una mejor manerade satisfacer las necesidadesde los usuarios.
![Page 24: El #TsunamiDigital de las redes y lo móvil](https://reader035.vdocuments.co/reader035/viewer/2022062412/58f12ff51a28abd1038b45b1/html5/thumbnails/24.jpg)
![Page 25: El #TsunamiDigital de las redes y lo móvil](https://reader035.vdocuments.co/reader035/viewer/2022062412/58f12ff51a28abd1038b45b1/html5/thumbnails/25.jpg)
![Page 26: El #TsunamiDigital de las redes y lo móvil](https://reader035.vdocuments.co/reader035/viewer/2022062412/58f12ff51a28abd1038b45b1/html5/thumbnails/26.jpg)
USD 150,000 USD 500
![Page 27: El #TsunamiDigital de las redes y lo móvil](https://reader035.vdocuments.co/reader035/viewer/2022062412/58f12ff51a28abd1038b45b1/html5/thumbnails/27.jpg)
![Page 28: El #TsunamiDigital de las redes y lo móvil](https://reader035.vdocuments.co/reader035/viewer/2022062412/58f12ff51a28abd1038b45b1/html5/thumbnails/28.jpg)
“Internet es una máquina gigante diseñada para darle a la gente lo que quiere.Normalmente pensamos que Internet nos permite hacer cosas nuevas...
Pero la gente simplemente quiere hacer las mismas cosas que siempre ha realizado.”
(Evan Williams, co-fundador Blogger & Twitter)
![Page 29: El #TsunamiDigital de las redes y lo móvil](https://reader035.vdocuments.co/reader035/viewer/2022062412/58f12ff51a28abd1038b45b1/html5/thumbnails/29.jpg)
Insertar video Tsunami Digital