Download - Vusay Investor Presentation Nov2016
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Discover. Play. Be Social.
‘The SoundCloud of Video’
Exits/PO • Company Building • Technical Development Skills • Marketing • Management • Structuring and VC Funding • E-advertising • Sales • International Experience
Our Team Proven Management with Execution Experience
Wendell BrownFounder
• Inventor; hundreds of patents
• Founder of: LiveOps ($100M+
in annual Sales)
• Founder of: Teleo
• (acquired by Microsoft)
• Founder of: eVoice
• (acquired by AOL)
Pierre ChadiBoard Member
• VP Investments —$85M
Angel
• Quebec Capital fund
• Board Member in five SaaS
startups
• Ex-Microsoft Senior
Executive
• Treasurer for Non-Profit
Organization
Peter BraunBiz Dev
• 20+ Years of Executive
Experience
• Founder, Serial
Entrepreneur
• IPOs in US and EU
• Angel Investor; Founded
AngelNetwork
• Serves on the Board of EBAN
Juan VegarraCEO
• Technologist for 25+ Years
• Ex-Microsoft Senior
Executive
• Raised > $60 million for
Private and Public
Companies
• Closed > $20 million in JV
Deals
• C-level Executive and
Board Member for more
than 15 years
Michael DurandCTO
• 20+ Years in Development
and Management
• Developed Steam App used
by More than 10 Million
People
• Principal Engineer in Time
Warner Cable’s Advanced
Technology Group
• Shipped Multiple Award-
winning Games for Valve
• Strong Product Focus
Investor Presentation | CONFIDENTIAL 2
Discover. Play. Be Social.
The Problem Who controls online video traffic today?
Investor Presentation | CONFIDENTIAL 3
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Traffic Control:
Current on-line video traffic is controlled
by YouTube/Facebook
Engagement:
Currently, limited engagement modalities
exist for online video content
Benefits:
Inequitable benefits are attributed to on-
line video content owners
Brand Experience:
Overall, the brand experiences associated
with on-line videos is diluted
Advertising:
Traditional advertising is not strongly
correlated with videos or audiences
Moderation:
There is a lack of Moderation Tools for
social sharing with on-line videos
PRODUCES VIDEO
SUNK COSTS
PUBLISHES VIDEOADVERTISING
VIEWERS/USERS
CHANNELS
FOLLOWERS
$
$$$
Our Solution A global platform with B2C and B2B revenue potential.
Investor Presentation | CONFIDENTIAL 4
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Traffic Control:
Control is regained as seamless integration
with social media enhances content-owner
exposure
Engagement:
Increases viewership and engagement for
content owner material
Benefits:
Enhances the ‘stickiness’ of content owner
sites and drives brand awareness
Brand Experience:
Strengthens brand loyalty through
cohesive brand representation with
Viewsay
Advertising:
Provides contextual advertising — ads
change as events change in a video
Moderation:
Moderation tools provide a safe and
controlled environment
$$$$
PRODUCES VIDEOSUNK COSTS
BRANDS PROFIT
SECOND DISTRIBUTION
Social Sharing• Share with friends
• Increase views
• Increase brand awareness
• Gain market traction
• Contextual advertising
Value Added• Capture users
• View comments
• Moderation tools
• Improve engagement
• Increase stickiness
• Create context
• Reporting
Partner Benefits• More clicks / higher CTR
• Longer attention span /
higher eCPM for the
marketer
• Higher eCPM / more
revenue for Content
Creators (Partners)
• More leads / orders
• Lower CPO /higher ROI
• Avoids “trollers”
The Platform In-video Commenting Integrated with Social Media
Investor Presentation | CONFIDENTIAL 5
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viewsay.com
Desktop beta version went live January 01,2016
viewsay.com Mobile + Native App
Expected beta launch: April 2016
More Meaningful Comments
Comments are tied to specific moments in
time of the video
Improved Video Sharing Experiences
Seamless integration with top social media
platforms make it easy to share
Utilizes Machine Learning Tools
Unique and powerful algorithms work in
conjunction with tools such as, Microsoft
Azure
Contextualizes Advertising
Advertising is more meaningful —
contextually relevant to video and
commenting content
How it Works MTV Music Video Demo: Featured Video
6
Discover. Play. Be Social.
Sign Up / Log In
Using social media credentials (i.e.,
FB) login for full access to
viewsay.com
Browse Videos
Video content is organized by
categories such as ‘Popular’ and
‘Recently Added’
Featured Videos
Partner videos are showcased in our
‘Featured’ section
Choose a Video
Click on a video to view, comment,
and share
Featured (Partner) Video Example
Adele — ‘Hello’ by MTV
How it Works MTV Music Video Demo: Commenting Pane
7
Discover. Play. Be Social.
Push Play
Begin watching the video inside our
custom player
Add Your Thoughts
Comment throughout the video and
see your thoughts appear tied to
specific moments in the video
Share
Easily share your comment and the
video via FB and Twitter to reach
your friends
Contextual Ads
Advertisements are relevant and
meaningful to the context and
content of the videos and associated
comments
Opportunity
The Market Rising to meet the demand for on-line video interaction.
Investor Presentation | CONFIDENTIAL 9
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Current Market Situation:
Billions of videos are viewed on-line every day. Viewers access
this content on all applicable devices — laptops/PCs, mobile
phones, and tablets. The most frequented device is mobile.
The demand for sharing and engaging through video content is
on the rise.
Competitive Landscape:
Though there are no direct competitors, Facebook has begun
to enhance it’s on-line video capabilities in an attempt to
meet this rising demand. SoundCloud is an example of a
successful brand that has created a similar experience for on-
line audio content.
Market Opportunity:
Publishers are migrating to online video as a preferred mode
of connecting with their audiences; TV and film are adapting
to the increasing demand for streaming content; social
activity with video is becoming mainstream as we continue to
see an exponential growth in user-generated content.
The time is NOW to provide a platform that meets the
growing demand for on-line video interaction and
engagement.
YouTubers
Brands
Live
Content
Networks Advertising
StreamingEducation
Sports
News
Mobile Learning
Higher Education
Distance Learning
Film Studios
Labels
Music
Videos
Public/Private
Context
Meaning
Target Audiences End users drive SMB, enterprise and global success.
Investor Presentation | CONFIDENTIAL 10
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End UsersB2C
• Median age: 18–35
• Male and female
• Active on a variety of social
media channels
• Mobile is preferred device
SMBsB2B
• 1,000 or fewer employees
• Value-added re-seller channels
• Affiliate commissions
EnterprisesB2B
• Greater than 1,000 employees
• Fortune 500 Companies
• Large Reach (U.S.)
• Example: SAFECO
GlobalB2B
• International Businesses
• World-wide Reach
• Example: Starbucks
Strategic View
Monetization Strategy How we make money.
Investor Presentation | CONFIDENTIAL 12
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B2C Ad-share Revenue Stream
Comments
Machine Learning
Ad Engine
$$$
Engagement
Machine Learning
Ad Engine
$$$
Partners
B2B LicensingRevenue Stream
Licensing to Enterprises and VARs
Funding RequirementsUse of Funds for Seed++
Investor Presentation | CONFIDENTIAL 13
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WW Sales & Marketing
Significant funds will go into
Sales Marketing to boost
customer pilots and build VAR
channel.
Other
A conservative capital buffer is
included.
Outsource Dev Support
Capital allocated to lower dev
costs for complementary
technologies.
Core Dev Team:
Key deliverables will be the
mobile solutions and partner
support.
Support via CS Intern
Utilizing young, affordable
talent to support the core dev
team.
Thank You
Investor Presentation | CONFIDENTIAL 14
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Corporate OfficesUSA
555 116th Avenue, NE, Suite 242
Belleuve, WA 98004
495 N. Whitsman Road, Suite 100
Mountain View, CA 94043
Contact Us
Peter BraunBiz Dev
[email protected] +41-79-776-
8492
Juan VegarraCEO
[email protected]+1-425-246-
8496
We are looking forward to sharing our success with you.
Extra Details
Business Analysis Online Video Market Analysis
Investor Presentation | CONFIDENTIAL 16
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Problem• Current traffic is controlled by YouTube/Facebook
• Limited engagement modalities for online video
• Inequitable benefits attributed to content owners
• Diluted brand experiences
• Traditional ads not correlated strongly with video
• Lack of Moderation Tools for social sharing
Opportunity• Billions of video views daily
• Publishers are migrating to online video
• TV and films are moving online
• Pervasive social activity in video
• Exponential growth in user generated content
Solution• Increases viewership and engagement for content
owner material
• Enhances the ‘stickiness’ of content owner sites
• Improves brand awareness and loyalty
• Contextual advertising — ads change as content
changes
in video and comments
• Seamless integration with social media platforms
• Moderation tools provide a safe, controlled
environment
Milestones• Raising US$1 million via www.crowdfunder.com
• Increase BizDev and Dev headcount
• Build native mobile solutions
• B2C—Acquire 200K-250K users WW
• B2B —Close 10 pilots and reference sell to increase
paying content creator base
Executive Summary Strategy and Opportunity
Investor Presentation | CONFIDENTIAL 17
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Viewsay Strategy• Pioneer in-time and context aware commenting
technology for online and streaming video
• Dynamic video management technology tied to social
• network and Content Creator sites
• Strong site analytics for Content Creators benefit
• Integration with Cloud Based Machine Learning Tools
• Online and Content Creator marketing to drive user
base
• Alternative channel for YouTubers
• Sign 10 Content Creator pilots in 2016
• Ongoing: Red Bull, Televisa, UNO TV,
Tecnologico de Monterrey, Sportnet.AT,
Discovery Canada, Viacom/MTV
• Pipeline: Bloomberg, Harvard Institute (David
Gergen)
• Native integration with video players
• Clipkit, Ooyalaa, and Brightcove
Investment Opportunity• Long view approach —investment into Viewsay’s
platform dissemination and generate user
engagement as opposed to short term revenue goals
• Raising US$ 2 million
• Use of proceeds:
• Increase BizDev and Dev headcount
• Build native mobile solutions
• B2C—Acquire 200K-250K users WW
• B2B—Close 10 pilots and reference sell to double
paying Content Creator base.
• Short term highlights:
• Q1 ’17 launch Mobile Products
• Double user-base per quarter
Summary Financials
Investor Presentation | CONFIDENTIAL 18
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Viewsay Business Plan Summary
Viewsay Client Basis Pricing
Conservative Assumptions
2017 2018 2019 2020Year-end # of accounts
Small 100 250 500 600Medium 30 150 300 360Large 0 100 200 240Mega 0 20 35 60
Year-end pageviews in millions 80 1,775 3,300 4,860 Year-end video plays in millions 20 444 825 1,215
Revenue by accountSmall - 738,750 1,537,500 2,550,000 Medium - 651,000 1,457,400 2,654,400 Large - 588,000 4,128,000 7,584,000 Mega - 575,000 7,425,000 14,625,000
Total revenue - 2,552,750 14,547,900 27,413,400
Payroll Engineering 411,434 682,227 690,000 690,000 BD payroll 162,185 936,037 1,996,153 2,818,098 Monthly external Consulting 180,000 234,000 304,200 395,460 Accounting 69,000 138,000 138,000 138,000 C-Level Management & Board 207,000 258,750 323,438 404,297 Marketing 476,199 600,000 600,000 600,000 Legal 70,969 101,201 144,276 205,695 Ops & IT, Admin, Rent 159,175 285,879 416,123 420,000
Total cost 1,735,962 3,236,094 4,612,189 5,671,550
EBIT -1,735,962 -683,344 9,935,711 21,741,850
Year-end team size 23.00 51.00 91.00 107.00