Download - UX - ANÁLISIS DE HEATMAPS
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TÉCNICAS DE USABILIDAD + INVESTIGACIÓN DE USUARIOS!!PARTE 7: !ANÁLISIS DE HEATMAPS!09.2014 VERÓNICA TRAYNOR!
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Índice!!1. HEATMAPS DEL SITIO ONLINE!2. HEATMAPS A PARTIR DE ENCUESTAS!
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01 / 02 !
HEATMAPS!
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¿CÓMO PODRÍAMOS SABER SI HAY FALSOS
AFFORDANCES EN UNA PANTALLA?
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“El diseño es un acto de comunicación entre el diseñador y el usuario, donde toda la comunicación proviene de la apariencia del objeto; el cual necesita explicarse por sí mismo”. Don Norman!
UX | Verónica Traynor | @verotraynor!
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EJEMPLO DE FALSO
AFFORDANCE DE BOTÓN!
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TSUNAMI DE FALSOS
AFFORDANCES :)!
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http://www.clicktale.com/products/heatmap-suite!
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LOS HEATMAPS NOS AYUDAN A DESCUBRIR FALSOS AFFORDANCES!
UX | Verónica Traynor | @verotraynor!
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02 / 02 !
HEATMAPS A PARTIR DE ENCUESTAS!
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¿CÓMO PODEMOS VERIFICAR LA
LOCALIZACIÓN DE LOS ELEMENTOS?
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TÉCNICA THINK ALOUD: ANALIZAR LA
COMPRENSIÓN!
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HEATMAPS: !ANALIZAR LA
LOCALIZACIÓN!
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WCAG 2.0!
• PERCEPTIBLE!• COMPRENSIBLE!• OPERABLE!
UX | Verónica Traynor | @verotraynor!
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http://www.optimalworkshop.com/chalkmark.htm!
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https://usabilla.com!
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ES UN JUEGO DE LOCALIZACIÓN DE ELEMENTOS ;)!
UX | Verónica Traynor | @verotraynor!
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TÉCNICAS DE USABILIDAD + INVESTIGACIÓN DE USUARIOS!!PARTE 7: !ANÁLISIS DE HEATMAPS!09.2014 VERÓNICA TRAYNOR!