Download - SiriusXM Brand Presentation
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WEVECHANGED RADIO
SiriusXM attracts over 42 Million Radio listeners. Represents 20% of all network radio listening.
POWERFUL REACH
INVESTED AUDIENCE
EXPLOSIVE & UNTAPPED MARKET
SiriusXM is the 3rd largest subscription
service with over 21.1 million subscribersand GROWING.
Growth driven through strongOEM partnerships.
1mm+ online subscribers
P O W E R F U L & E X P L O S I V E
As a result, we deliver exclusivecontent to a national audience:
Arbitron, SiriusXM Audience Study, Q4 2009, RADAR 103
AND THE OVERALL MEDIALANDSCAPE
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SUBSCRIBERGROWTHP O W E R F U L & E X P L O S I V E
2003-2010
20032004
20052006
20072008
20092010
0.3 1.13.3 6.0 8.3 9.2 9.01.4
3.2
5.9
7.6
9.0 9.9 9.8
Sirius XM
20.2
Source: Company filings
Ending subscribers (millions)
3Q2 11 Results - 21.1 Million Subscribers2011 Estimate 21. 8 Million Subscribers
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3.3* 4.5**
12.4** 14.1
19.4 21.1 22.8 22.8***
RANKS AMONGLARGESTP O W E R F U L & E X P L O S I V E
U.S. SUBSCRIPTION MEDIA BUSINESSES
Total subscribers as of Q2 11 (millions)
4
Source:Based on Q4 Earnings Reports
*Cablevision includes acquisition of Bresnan Communications **Includes residential and commercial video subscribers only
*** Includes video customers only
= Decline Q4, 2010
to Q 1, 2011
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PENETRATIONGAINSATP O W E R F U L & E X P L O S I V E
EVERY MAJOR AUTOMAKER
Combined OEM penetration as a percentage of U.S. auto sales
Source: Total US light vehicles sales per Global Insight and company estimates of SiriusXM
enabled sales. Represents factory and port installs only 5
2006 2007 2008 2009
21%32%
44%55%
~60%
2010 2011
~65%
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COMMITTED
P O W E R F U L & E X P L O S I V E
OEM PARTNERSHIPS
STRONG
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Program Assisted Display (PAD) Increases Recall By FeaturingBrand Names, URLs and Telephone Numbers
ENHANCING THE IN-CAR
EXPERIENCE
P O W E R F U L & E X P L O S I V E
+47% higher unaided advertising recall than terrestrial radio +30% higher aided advertising recall than terrestrial radio 75% rememberseeing the ad
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REACHINGLISTENERSP O W E R F U L & E X P L O S I V E
E V E R Y W H E R E
SAMPLING CHANNELS
INTERNET/Wi Fi
Satellite TV
Internet Radio
AirlinesMobile
Vehicle
Hotel
SATELLITE
8
Smart PhonesPortable & Home/Office
Audio DevicesiPad
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THERESSOMETHINGP O W E R F U L & E X P L O S I V E
F O R E V E R Y O N E
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NICHE &SPECIALTY TALK
NEWS & TALK
ADULT/MEN
WOMENS
LIFESTYLE/FAMILY
SPORTS
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P O W E R F U L & E X P L O S I V E
...with more to come IN 2011!
WHATSNEWON
Live, interactive programming 7 days a week with talk shows hosted byfantasy sports enthusiasts Maurice Jones-Drew, Jeremy Roenick,golf analyst Alex Miceli and experts from well-known fantasy brandsRotoExzperts.com, RotoWire.com, FantasyGuru.com, and more.
Launched 7.1.10
Channel dedicated entirely to college sports across the country, boasting a full
daily lineup of college sports talk programming that offers news, highlights andseason-long analysis of the nations teams and conferences. Listeners willhear live play-by-play of some of the seasons most anticipated matchups,featuring the countrys top-ranked teams, plus shows hosted by coaches,Heisman trophy-winners and other college sports experts.
Launched 9.9.10
Dr. Laura Schlessinger, the most popular woman in talk radio, deliversher signature brand of no-nonsense advice infused with a strong sense of
ethics, accountability, and personal responsibility. The two-hour weekly show,will have everything her fans love, plus new elements they will embrace.
Launched 1.3.11
TMZ Live, the daily entertainment news program hosted online by HarveyLevin on TMZ.com, will be available to its millions of subscribers beginning inJune. TMZ Livewill air weekdays from 6:00 7:00 pm ET on SiriusXM Stars(channel 107), offering listeners the opportunity to tune in during drive timefollowing the programs initial airing on TMZ.com.Launched June 2011
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&
In a typical day, SiriusXM listeners spend2 hours and 45 minutes in their vehicle,
and over 71% of that time is spent listening
to SiriusXM compared with 17% of their time
listening to AM/FM radio, and 5% of the
time using mobile devices. WE OWN THEMIN THE CAR.
In comparing SiriusXM and AM/FM radiolisteners, SiriusXM listeners are 61%
more likely to listen to a commercial
than AM/FM radio listeners.
With less commercial time, 8 minutesper hour across SiriusXM channels
vs. 15+ minutes per hour on terrestrial
radio, brand messages resonate
with listeners.
P O W E R F U L & E X P L O S I V E
L I S T E N E R SBased on a Recent Arbitron Study:
Arbitron, SiriusXM Audience Study, Q4 2009
ENGAGEDCAPTIVATED
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REACH YOUR TARGETM U LT I P L E W AY S T O
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Efficient& Effective Customized
Commercial Lengths
Presenting Sponsorships
or Naming Rights
Subscriber-BasedService
Custom Features/Sponsored Segments
Branded Promotions
& Sweepstakes
Live Integration of
Brand Messaging into Content
On-AirProduct Giveaways Live Read
CommercialsOn-Line
Extensions
ExclusiveContent
Tag LineIntegration
P O W E R F U L & E X P L O S I V E
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SUMMARY
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1. Sirius XM Is A Premium Entertainment & Information Service
Subscribers pay $12.95 per month to follow their passion (music,sports, news, talk & entertainment)
42 million listeners (21.1MM subscribers) and growing
2. Sirius XM Delivers Your Best Customers Who Are Hardest To Reach
Sirius XM proprietary subscriber research gives your campaigns acompetitive edge and enables you to plan with confidence
Sirius XM audience delivers significant lift in income, demographicprofile and intent to purchase
Sirius XM subscribers are harder to reach and influence with traditionalmedia
P O W E R F U L & E X P L O S I V E
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SUMMARY
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3. Sirius XM Offers A Unique Environment To Dialogue With Customers
Less clutter compared to traditional media equals increased receptivityand engagement
Sirius XM interactive PAD text display drives higher recall
Connect with passionate listeners on their terms
4. Sirius XM Develops Custom Marketing Solutions
Sirius XM delivers custom solutions to support your campaign budget
and marketing goals
Custom Sirius XM marketing extensions drive further engagement withSirius XM sponsorships and subscribers
The Sirius XM Sales & Marketing Solutions team partners with you tomeet your marketing needs
P O W E R F U L & E X P L O S I V E