Download - Semexpert Tech Talk: Productos google
![Page 1: Semexpert Tech Talk: Productos google](https://reader033.vdocuments.co/reader033/viewer/2022061223/54c463d74a795968288b4604/html5/thumbnails/1.jpg)
Google ProductsAdwords + Analytics = Ecommerce
![Page 2: Semexpert Tech Talk: Productos google](https://reader033.vdocuments.co/reader033/viewer/2022061223/54c463d74a795968288b4604/html5/thumbnails/2.jpg)
Google Products Adwords + Analytics = Ecommerce
Tengo mi Ecommerce: ¿Cuando voy a ser millonario?
27/06/2014
¡Ya Lanzamos! ¿Porqué no nos visita nadie?
![Page 3: Semexpert Tech Talk: Productos google](https://reader033.vdocuments.co/reader033/viewer/2022061223/54c463d74a795968288b4604/html5/thumbnails/3.jpg)
Google Products Adwords + Analytics = Ecommerce
27/06/2014
Missa thinks que:
¡Tenés que generar tráfico troesma!
![Page 4: Semexpert Tech Talk: Productos google](https://reader033.vdocuments.co/reader033/viewer/2022061223/54c463d74a795968288b4604/html5/thumbnails/4.jpg)
Google Products Adwords + Analytics = Ecommerce
27/06/2014
Generación de tráfico:
SEO: Search Engine OptimizationSMO: Search Media OptimizationSMM: Search Media MarketingSEM: Search Engine Marketing
¿¿Posta?? ¿¿De ahí viene SemExpert??
¡SI!
![Page 5: Semexpert Tech Talk: Productos google](https://reader033.vdocuments.co/reader033/viewer/2022061223/54c463d74a795968288b4604/html5/thumbnails/5.jpg)
Google Products Adwords + Analytics = Ecommerce
27/06/2014
SEO Tráfico Orgánico
![Page 6: Semexpert Tech Talk: Productos google](https://reader033.vdocuments.co/reader033/viewer/2022061223/54c463d74a795968288b4604/html5/thumbnails/6.jpg)
Google Products Adwords + Analytics = Ecommerce
27/06/2014
SEO – Tráfico Orgánico
Structured Data
![Page 7: Semexpert Tech Talk: Productos google](https://reader033.vdocuments.co/reader033/viewer/2022061223/54c463d74a795968288b4604/html5/thumbnails/7.jpg)
Google Products Adwords + Analytics = Ecommerce
27/06/2014
SEO
![Page 8: Semexpert Tech Talk: Productos google](https://reader033.vdocuments.co/reader033/viewer/2022061223/54c463d74a795968288b4604/html5/thumbnails/8.jpg)
Google Products Adwords + Analytics = Ecommerce
27/06/2014
SEO – Factores : On y Off Site
Buen contenido
original
Aparición en Redes
sociales
Domain Trust (tiempo de vida)
Links Externos apuntados
Reviews en sitios (Yelp, Google +, etc)
Tags bien utilizados con contenido relevante
Markup válido
![Page 9: Semexpert Tech Talk: Productos google](https://reader033.vdocuments.co/reader033/viewer/2022061223/54c463d74a795968288b4604/html5/thumbnails/9.jpg)
Google Products Adwords + Analytics = Ecommerce
27/06/2014
SEM
![Page 10: Semexpert Tech Talk: Productos google](https://reader033.vdocuments.co/reader033/viewer/2022061223/54c463d74a795968288b4604/html5/thumbnails/10.jpg)
Google Products Adwords + Analytics = Ecommerce
27/06/2014
SEM – Search vs. Display
![Page 11: Semexpert Tech Talk: Productos google](https://reader033.vdocuments.co/reader033/viewer/2022061223/54c463d74a795968288b4604/html5/thumbnails/11.jpg)
Google Products Adwords + Analytics = Ecommerce
27/06/2014
SEM – Esquema de una campaña de Search
![Page 12: Semexpert Tech Talk: Productos google](https://reader033.vdocuments.co/reader033/viewer/2022061223/54c463d74a795968288b4604/html5/thumbnails/12.jpg)
Google Products Adwords + Analytics = Ecommerce
27/06/2014
SEM – ExtensionesSearch
![Page 13: Semexpert Tech Talk: Productos google](https://reader033.vdocuments.co/reader033/viewer/2022061223/54c463d74a795968288b4604/html5/thumbnails/13.jpg)
Google Products Adwords + Analytics = Ecommerce
27/06/2014
SEM – ExtensionesSearch
![Page 14: Semexpert Tech Talk: Productos google](https://reader033.vdocuments.co/reader033/viewer/2022061223/54c463d74a795968288b4604/html5/thumbnails/14.jpg)
Google Products Adwords + Analytics = Ecommerce
27/06/2014
SEM – Remarketing
![Page 15: Semexpert Tech Talk: Productos google](https://reader033.vdocuments.co/reader033/viewer/2022061223/54c463d74a795968288b4604/html5/thumbnails/15.jpg)
Google Products Adwords + Analytics = Ecommerce
27/06/2014
SEM – Adwords API – Happy Nerds
IF THEN
![Page 16: Semexpert Tech Talk: Productos google](https://reader033.vdocuments.co/reader033/viewer/2022061223/54c463d74a795968288b4604/html5/thumbnails/16.jpg)
Google Products Adwords + Analytics = Ecommerce
27/06/2014
Puse plata, vendo más. ¿y ahora?
¡Métricas!
![Page 17: Semexpert Tech Talk: Productos google](https://reader033.vdocuments.co/reader033/viewer/2022061223/54c463d74a795968288b4604/html5/thumbnails/17.jpg)
Google Products Adwords + Analytics = Ecommerce
27/06/2014
¿Qué es la medición? ¿Qué Medir?
Performance
Tráfico
Contenido
• Ventas• Usuarios registrados• Valor de un usuario• % de conversión
• Visitas• Rebotes• Recurrencias• Fuentes de tráfico
• Más leído• Más Clickeado• “Se usa este
feature?”
![Page 18: Semexpert Tech Talk: Productos google](https://reader033.vdocuments.co/reader033/viewer/2022061223/54c463d74a795968288b4604/html5/thumbnails/18.jpg)
Google Products Adwords + Analytics = Ecommerce
27/06/2014
Analytics - Secciones
Publico
Adquisición
ComportamientoConversiones
Real Time