¿Qué aprendimos de Facebook, Uber, Airbnb y Netflix? !@claudionavarro @ilogica_ [email protected]
Signo Media, Mayo 2016.
2004 !
TheFacebook.com 9 universidades 1M registrados
!!!
+ $500K
2005-2010 !
Abierto para +13 Microsoft compra
1.6% ($240MM) 1 Película
!!
+ $13M Value $5B
2011-2015 !
1B usuarios activos al día
!!!!
+ $500M Value $50B
2016 !
1.6B registrados !!!!!!
Value $245B
2009 !
UberCab San Francisco
2010-2011 !
USA, Paris, Londres
!!!!
+ $48M
2012 - 2013 !
UberX Canadá, Africa,
India, China, Chile, Colombia
!!
+ $258M Value $17B
2014 - 2015 !
Rush, Eats, Chopper,
IceCream, Bike… !!!
+ $8.8B Value $62.5B
2007 !
airbedandbreakfast.com
!Joe y Brian arriendan 3 colchones
2008 !
Recorren NYC re-haciendo fotos
!!!
+ $20K
2011 !
Expansión internacional
!!!
+ $120M
2015 !!!!!!
Value $25B
1997 !
Reparto DVD (USA)
2000 !
Blockbuster rechaza
compra por $50M
2003 !
15 mil títulos
!1M
usuarios
2007 !
Streaming
2013 !
House of Cards
2016 !
190 países !
3.5K empleados
!81K
usuarios !
Value $42B
2013 Primetime Emmy Awards
9 nominaciones. 3 premios.
Primera serie 100% online en recibir nominaciones/premios “mayores”.
:)
bit.ly/ilogicaenicesiPresentación ya disponible en Slideshare:
@claudionavarro @ilogica_ [email protected]
Airbnb https://www.airbnb.com/press/resources https://www.airbnb.com/about/about-us !Airbnb: Número de personas que se quedaron durante el verano http://www.businessinsider.com/airbnbs-summer-reach-has-grown-by-353-times-in-5-years-2015-9 !Airbnb: proceso de rebranding https://www.wearedesignstudio.com/works/airbnb-process/ !Protestas Uber http://www.businessinsider.com/why-uber-drivers-are-protesting-in-new-york-city-today-2016-2 http://www.japantimes.co.jp/news/2015/05/26/business/mexico-cabbies-stage-traffic-stopping-protest-targeting-uber/ http://www.latimes.com/local/lanow/la-me-ln-airbnb-rental-regulations-20150825-story.html !Proceso marca Airbnb https://www.wearedesignstudio.com/works/airbnb-process/ !Suscriptores de Netflix https://www.statista.com/chart/3153/netflix-subscribers/ !Ciclo Lean UX https://www.interaction-design.org/literature/article/a-simple-introduction-to-lean-ux !Oficinas Airbnb en San Fco https://customspaces.com/office/ZewNn5vLy4/airbnb-office-san-francisco/ !Filas por el primer iphone http://www.wired.com/2015/06/first-iphone-anniversary/ !Mickey Sorprendido http://www.zazzle.com/mickey_mouse_que_parece_sorprendido_mousepad-144752698337220345?lang=es !Música en Uber http://venturebeat.com/2014/11/21/spotifys-integration-with-uber-is-smart-and-seamless-if-your-driver-turns-the-feature-on/ !Oficinas de Facebook https://newsroom.fb.com/company-info/ !Tarjetas de crédito https://www.flickr.com/photos/smemon/12696032183/ !Cifras de Airbnb - State of the travel en PDF https://trends.skift.com/trend/state-global-travel-2016/ !Protestas a favor de Airbnb https://storify.com/unitehere11/airbnb-press-roundup !Facebook brand https://www.facebookbrand.com/ !Crecimiento de Facebook http://www.statista.com/statistics/268604/annual-revenue-of-facebook/ !Facebook Community Update https://www.facebook.com/zuck/posts/10102457987924291 !Recomendaciones usuarios http://searchengineland.com/88-consumers-trust-online-reviews-much-personal-recommendations-195803
Créditos