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HernánLitvacCo-Fundador@Litvac@ICOMMKTOK
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Jorge43añosCompratodoslosmeses
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Érica33añosConocetodalacolección
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Sofía29añosComprahace8añosenelmismolocaldelShopping
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25.000.000.000600.000.000
Hernán@Litvac
Estoscasosserepitendepaísapaísydemarcaenmarca…
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25.000.000.000600.000.000
Hernán@Litvac
DesdeelpuntodevistadelagestióndelainformaciónyBigData
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Hernán@Litvac
…esunpecado!
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25.000.000.000600.000.000
Hernán@Litvac
Dóndeestán?Jorge,Érica,Sofía
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25.000.000.000600.000.000
Hernán@Litvac
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25.000.000.000600.000.000
Hernán@Litvac
Searching….
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Hernán@Litvac
CRM PDV WEB eCom Chat BTL Campañas
Searching……
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25.000.000.000600.000.000
Hernán@Litvac
CRM PDV WEB eCom Chat BTL
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Hernán@Litvac
CadaplataformatienepartedelaDATAdelconsumidor
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Hernán@Litvac Pordonde
empezar?
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25.000.000.000600.000.000
Hernán@Litvac
ProspectosCompradores
Desconocemos
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METODODESEGMENTACIÓN
R.F.M.
RecenciaFrecuenciaMonetario(valor)
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METODORFM
RFM
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METODORFM
RFM
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METODORFM
RFM
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METODORFM
RFM
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IDENTIFICAMOSLOSCLIENTESMÁSVALIOSOS
METODORFM
ClientesAlto
Beneficioybajafrec.
Clientesmás
valiosos(R5-F5-M5)
Clientesdebaja
frecuenciadecompra
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25.000.000.000600.000.000
Hernán@Litvac
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25.000.000.000600.000.000
Hernán@Litvac
@
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Hernán@Litvac
@
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25.000.000.000600.000.000
Hernán@Litvac
@
3-3-3
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25.000.000.000600.000.000
Hernán@Litvac
@5-5-5
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25.000.000.000600.000.000
Hernán@Litvac
@5-5-5
OR:15%
OR:+50%
CR:+2%1hs
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SEGMENTAMOSLASACCIONES
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25.000.000.000600.000.000
Hernán@Litvac
Parecetodolosmismo
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NEGOCIO INSTAGRAM
FACEBOOK EMAILMKT
Impr./Alcance
Audiencia
Impr./Alcance
Clicks
Conver.
Video/Views
Clicks
Enviados
Aperturas
Clicks
Conv.
Descubrimiento
Decisión
Consideración
Compra
EMBUDOSDECONVERSIÓN
@
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25.000.000.000600.000.000
Hernán@Litvac
TenerinformaciónNOsignificaconoceralconsumidor
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25.000.000.000600.000.000
Hernán@Litvac
MuchasGracias!@Litvac