Download - Podar Presentations
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Imagination ?No, Reality !
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No man is an island.He is a part of the maine.- John Donne
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PR- A Necessity Of Our Times
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CHANGE & THE CHALLENGE
- Forces of technology- Mobility- Education- Communication
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TODAY...
-people are led by their own consent
- guided by their own opinions- express the mores & demands of theirgroup
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THE 20th CENTURY...
1st Third : Invention2nd Third : Administration3rd Third : Human Climate
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PUBLIC RELATION is
helping an organisation and its publicsadapt mutually to each other.
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OUR UNIVERSE
StudentsTeachers / staffParents
ManagementGovt. AgenciesMediaPolitical PartiesOpinionLeadersOthers
INSTITUTION
PTA
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WHAT P.R. ACCOMPLISHES Favourable image & its benefits
Promotion of institution
Detecting & dealing with issues /opportunities
Determining org's posture dealing with'publics'
Goodwill of employees
Fostering goodwill in the community
Overcoming misconceptions / prejudices
Forestalling attacks
Contd
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WHAT P.R. ACCOMPLISHES
Good will with govt. / suppliers
Good will with other schools
Ability to attract the best teachers
Goodwill of parents / families
Formulation and guidance of policies
Fostering the viability of the society in whichthe org. functions
Directing the course of change
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IN 1513 AD HE WROTE...
...for knowing afar off (which is only given toa prudent man to do) the evils that arebrewing, they are easily cured.
But when, for want of knowledge, they areallowed to grow until everyone canrecognize them, there is no longer anyremedy to be found.
- Niccolo Machiavelli, ThePrince
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THE RISE OF EXTERNAL FORCES
- attitudes of people groups i.e. the humanclimate
environmentalism minority demands union policies conservationism women's claims community positions
Public Opinion is influencing Public Policy
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EMERGENCE OF DISSIDENT GROUPS
Rapid rise of education
Increased freedom of time &
movements Activists Groups haveincreased
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ISSUES, CRISES, EMERGENCIES
An issue is a matter in dispute
A crisis is a stage at which all futureevents affecting an org. will bedetermined.
An emergency is a sudden, unusually
unexpected occurrence that requiresprompt action.
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CONFUSING THE DISTINCTION...
Identifying a problem in the wrongcategory can lead to makingunsound/ineffective plans
Alarm and upset can be spreadunnecessarily among important groups.
Fuzzing the lines between thoseconditions leads to overstressing theirimpact.
That leads to a siege mentality.
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ACTION BEGINS BEFORE THE EVENT...
Establishing beyond doubt amongeveryone in the school that it will put firstthe interest of its people
Making it clear to all that the school willbe open about what is happening
Giving priority to resolving the emergency
and protecting the interests of the peopleaffected
Emphasising that despite stress and
danger to the school it will be fair to all
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PREPARATIONS INVOLVES 2 LEVELS
Those who are responsible for
management decisions
All those who might be involved duringan emergency
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EMERGENCIES CAN BE DIVIDED
INTO...
Internal VS External or Both ?
Earthquake !
A sudden emergency or a developingone ?
One-shot or lasting ?
Human or non-human?
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EXPLORING GRIEVANCES
Analyse the reason for the grievance
Analyse the source of the grievance
Study the facts of the grievance
Make an obj analysis ofpresent
attitudes about the grievance
Determine what others affected by thisgrievance are doing
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A CLASSIFICATION OF OPPONENTS...
Advocates : people who proposesomething they believe in
Dissidents : against something's, some
times many things
Activists : Want something changed
Zealots : are distinguished by anoverriding single mindedness
Fanatics : are zealots with theirstabilizers removed
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WHO ARE YOURCRUCIAL PUBLICS ?
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DESIGN A PLAN
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DESIGNATE A TEAM
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GET READY FOR TOMORROW!
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WORKSHOPS
Lilavati - 27th Aug
SSC - 03
rd
Sept
CBSE - 10th Sept
Aided
(Lang) - 17th Sept
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Just one word
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Any Questions ?