Download - Océanos azules
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Mercados sin rivalesEAE - septiembre 2012 Santiago Román @santi_roman
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http://www.amazon.com/Blue-Ocean-Strategy-Uncontested-Competition/dp/1591396190
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No competir
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Cirque Du Soleil
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Caro de mantener
Competencia
Sensibilidad social
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Animales Danza Acrobacias
EstrellasHumor Música
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80's
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EmociónModa
AccesibleDiseño
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Precursor en modelos Low Cost
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El modelo: Cadena de valor
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El modelo: Análisis
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La Herramienta: curva de valor
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Curva de valor - Cirque du Soleil
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¡¡¡Sé diferente!!!
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"Locura es pretender resultados diferentes haciendo lo mismo" Albert Einstein
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Crear espacio de mercado sin competenciaNo fijarse en los competidoresCrea y capta una nueva demandaNuevos modelo de valor/costeAlinear las operaciones con este nuevo modelo
Estrategia Océanos Azules
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Nespresso
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Modelos creadores de ventajas competitivas
Modelos difíciles de imitarCaptan muchos clientes que les permiten crear economías de escalaOrganizaciones muy flexibles y ágiles
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Los liderazgos no son eternos
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Curva de valor como herramientas de análisisNo competir creando nuevos nichosEl modelo de negocio importa ...y muchoConsistencia del modelo
Conceptos claves
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¡¡¡Sé diferente!!!
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¿Preguntas?
EAE - Junio 2012Santiago Román@santi_roman