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Innovar en la experiencia: la uniónentre Marketing Digital y BTL paracrear relaciones de valor
Aprender a construir experiencias de marca de valor para el consumidor.
AGENDA1. ¿Qué es una experiencia de marca? ¿Cómo lo hacemos en digital?
2. El consumidor buscador de experiencias y el ZMOT3. Modelizar una experiencia de marca a través de la identificación de touch
points.4. La interacción BTL y digital como clave para la construcción de una
experiencia de valor.5. Ejemplos aplicados a marcas B2B y B2C.
6. Casos prácticos
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EXPERIENCIAS
DE
MARCA
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TOUCHPOINTS
134
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TOUCHPOINTS
135
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TOUCHPOINTS
136
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TOUCHPOINTS
137
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TOUCHPOINTS
138
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TOUCHPOINTS
139
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TOUCHPOINTS
140
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Por qué experiencias de marca
154
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Innovar en la experiencia: la uniónentre Marketing Digital y BTL paracrear relaciones de valor
4. La interacción BTL y digitalcomo clave para laconstrucción de unaexperiencia de valor.
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PROXIMIDAD
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PROXIMIDAD
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EXCLUSIVIDAD
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EXCLUSIVIDAD
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INVISIBILIDAD
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INVISIBILIDAD
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INVISIBILIDAD
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INVISIBILIDAD
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IMPREVISIBILIDAD
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IMPREVISIBILIDAD
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IMPREVISIBILIDAD
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Intrusión
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Generación de contenidos
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