Download - Nicarauga Final Paper
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TRADITION & CULTURE:
The population of Nicaragua, approximately 6 million, is multiethnic.
The biological diversity, warm tropical climate, and active volcanoes
make Nicaragua an increasingly popular tourist destination. Exactly
41% of the population lives in rural areas, with 59% living in urban
areas. There is a large sense of pride from the people of Nicaragua.
Their national anthem starts with “Hail to thee, Nicaragua” which
celebrates its victory of independence from the powers that controlled
them for multiple centuries. The nation of Nicaragua was and still is
suffering from the aftermath of the Civil War of 1980 and Hurricane
Mitch, which left them in devastation and extreme poverty.
THE PROBLEM:
In October of 1998, Hurricane Mitch was recognized as the second
deadliest Atlantic hurricane on record. After the hurricane struck there
EXECUTIVE SUMMARY
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were an estimated 3,800 dead, 7,000 missing, 2 million directly
affected, and 500,000-800,000 left homeless. Thousands of people
now live in shelters only made of scrap metal, plastic bags, sticks, and
whatever else they can find in the garbage that surrounds them. With
no other place to go their home became a garbage heap locally known
as the ‘circle of death,’ an area between the dump, a cemetery, and a
sewerage plant. Diseases like bacterial diarrhea, cholera, hepatitis A,
and typhoid fever have arisen because of unsanitary conditions and
lack of clean water and medical help. There is approximately 1 doctor
for every 3,000 people in the country. There is approximately only one
hospital bed per 1,000 people. The people are still waiting and
pleading for help from the government since the hurricane, but help
still hasn’t arrived.
THE SOLUTION:
OEW needs increased brand awareness through social media and
fundraising campaigns to sustain and expand their current programs.
Social media is a must have for all non-profit organizations. It helps
them get noticed and sustain a loyal following. Social media can let
fans or supporters know what the organization is up to. The ministry
could better reach its full potential if it were to increase the number of
social media platforms they are using, post to the social media
platforms that they have more regularly, and increase the amount of
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emotionally grabbing posts they make. This will ultimately enable the
launching of multiple campaigns that spread awareness of the cause
and selling of brand products; this will translate into increased
amounts of steady funders and people willing to get involved. Team
Nicaragua designed t-shirts and a mug which can be used as a
fundraising method for the organization. Brochures were also designed
in order to increase organizational awareness and to put information in
the hands of potential donors and volunteers. Finally, donor levels
were created with different sponsorship levels and benefits. This will
encourage individual and group partnership and open up opportunities
for more funding.
FUNDING REQUIREMENTS:
The suggested budget provided in this segment is for: Social Media,
the construction of houses in Nicaragua, Brochures for congregational
fundraising, and T-shirts for their individual donor based fundraising.
The cost for social media is usually small to non-existent. In the case of
On Eagles Wings, the social media budget needed and allotted is zero
dollars. In-kind budget may be inclusive in the plan, but will not
matriculate any cost. One of On Eagles Wings Ministries is the
construction ministry. Concrete and brick homes are made for people
in need within the community. The typical cost of building a home for
On Eagle’s Wings is $5,500.00 with the estimated cost of materials
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being $5,496.60. Labor is in-kind. Brochures will enable On Eagle’s
Wings to put information in the hands of potential donors and partners.
Team Nicaragua suggests ordering 1,000 brochures to begin, which
will cost $311.99 and includes free shipping. Brochures can be sent
upon request and more can be ordered as supplies run low; free
shipping is included on orders over $39.99. Team Nicaragua designed
two t-shirt logos. This t-shirt campaign will fund the medical team
prescription program; the cost is $5 per prescription. We will charge
$20 per-shirt the average cost of production for a shirt is $3.24 when
ordered in bulk. Each t-shirt purchase will provide the cost for a
minimum of 3 prescriptions.
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Nicaragua, officially the Republic of Nicaragua, is the largest
country in the Central American isthmus, bordering Honduras to the
North and Costa Rica to the South. The Pacific Ocean lies to the West
and the Caribbean Sea to the East. The country's physical geography
divides it into three major zones: Pacific lowlands; wet, cooler central
highlands; and the Caribbean lowlands. On the Pacific side of the
country are the two largest fresh water lakes in Central America—Lake
Managua and Lake Nicaragua. Surrounding these lakes and extending
to their northwest along the rift valley of the Gulf of Fonseca are fertile
lowland plains, with soil highly enriched by ash from nearby volcanoes
of the central highlands.
The Spanish Empire conquered the region in the 16th century.
Nicaragua achieved its independence from Spain in 1821. Since its
independence, Nicaragua has undergone periods of political unrest,
dictatorship, and fiscal crisis—the most notable causes that led to the
Nicaraguan Revolution of the 1960s and 1970s. Nicaragua is a
CULTURE
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representative democratic republic, and has experienced economic
growth and political stability in recent years.
The population of Nicaragua, approximately 6 million, is multiethnic.
Its capital, Managua, is the third-largest city in Central America.
Segments of the population include indigenous native tribes from the
Mosquito Coast, Europeans, Africans, Asians, and people of Middle
Eastern origin. The main language is Spanish, although native tribes on
the eastern coast speak their native languages, such as Miskito, Sumo,
and Rama, as well as English Creole. The mixture of cultural traditions
has generated substantial diversity in art and literature, particularly
the latter given the various literary contributions of Nicaraguan poets
and writers. The biological diversity, warm tropical climate, and active
volcanoes make Nicaragua an increasingly popular tourist destination.
Life in the rural areas of Nicaragua is not always as good as life in
the cities. According to the CIA World Factbook (2013), nearly half of
the population lives in rural areas. To be exact, 41% of the population
lives in rural areas, with 59% living in urban areas (“Nicaragua: Poverty
Assessment”). Due to poor political and economic structure, Nicaragua
has not performed a national census since 1971, which disables it from
being able to accurately release demographics. Spanish, English, and
various indigenous languages are spoken throughout the country. The
western side of Nicaragua is bordered by the Pacific Ocean, while the
Eastern side is bordered by the Caribbean Sea. This has made the
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country susceptible to hurricanes, heavy rains, and flooding. Nicaragua
also frequently experiences earthquakes and volcanic eruptions
(“Nicaragua”).
This country has been marked by inconsistency, natural disaster,
and war. Between the 1500s and 1800s, Nicaragua’s political structure
shifted from Spaniard, Mexican, and Provinces of Central American
control. In 1838, they became independent. There is a vast sense of
pride from the people of Nicaragua. Their national anthem starts with
“Hail to thee, Nicaragua” which celebrates its victory of independence
from the powers that controlled them for multiple centuries (“Countries
and Their Cultures”). Within the past thirty years, the people of
Nicaragua have had to face two separate civil wars, governmental
dictatorships, and political unrest (“Nicaragua”). It was previously
stated that the nation of Nicaragua was and still is suffering from the
aftermaths of civil war and natural disaster; the Civil War of 1980 and
Hurricane Mitch.
In November of 1998, Hurricane Mitch hit the country causing massive
destruction and many lives lost. Parts of Nicaragua have yet to fully
recover from the environmental disaster; roads, electricity, and water
are extremely limited. A study in 2001 found that only one in five
homes located in the rural area had electricity. Because of these
limitations, employment became scarce. Due to the lack of
employment, necessities such as: food, shelter and medical care were
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not accessible to the impoverished people of Nicaragua. In this nation
there is a three-tier health care system that defines the class system.
The Upper class have private healthcare and will travel outside the
country for special treatments if necessary. Health care clinics are
located in the largely populated areas leaving the rural regions (the
regions that house the impoverished people of Nicaragua) neglected.
Only sixteen percent of the health budget is spent on rural health
services (countrystudies.us). This is a problem that has been left
unsolved by the Nicaraguan government and tended to by the hands
of foreign aid. From social programs to organizations who provide basic
needs for the people of Nicaragua, there is only so much to go around.
According to “Countries & Their Cultures" Nicaragua has received
substantial foreign aid from: the United States, the former USSR, and
Canada, all of whom have been concerned about stabilizing Nicaragua
because of its geopolitical positioning.
Throughout several decades, the United States has invested over
$983 million in economic assistance. United States for International
Development (USAID) was created in the early 1960’s; and it funded
local programs aimed at improving regional infrastructure. Even with
the support of other nations, Nicaragua is still in a state of poverty and
exceptional need. Nicaragua has been marked with a hard past. The
struggles for independence, internal civil war, many natural disasters,
foreign dependence, and a high level of poverty have left many of the
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people feeling hopeless. Despite the odds and factors stacked against
them, many Nicaraguans have continued to push towards progress and
reform. Family still remains to be the center of the culture, creating a
willingness to always continue to provide and nurture. A majority of the
children are not presented with the same opportunities as the children
living in Western countries, but they make the most of what they do
have. There is a need for various freedoms to begin sweeping over the
country. This is the key to the problems that are present and the
resources that have been absent. Although there is still a lot to be
done, Nicaragua has come a long way and with the right assistance
and innovation, will continue to make progress over the next decades.
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In the last decade Nicaragua has become a hub for tourism. Even
with the recent boom in tourism, Nicaragua is still one of the poorest
countries in Central America. Due to the poverty, Nicaragua’s residents
encounter many problems such as: poor economy, lack of proper
housing and shelter, lack of clean water, deadly diseases, and lack of
medical care.
Economy is one of the most important factors that contribute to
whether or not a group of people or a nation becomes impoverished.
Following economy, other important factors are employment rates,
cost of living and cost of medical care/availability. In the nation of
Nicaragua the economy has suffered many hits via the elements of
natural disaster and civil war. Due to unfulfilled promises to the lower
class people of Nicaragua concerning homes being rebuilt and funds
being rationed out to help families bounce back after disaster and war;
poverty has increased tremendously. When individuals do not have
THE PROBLEM
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funds or jobs to provide a steady income, their problems increase.
They are unable to afford necessities such as: food, shelter, clothing,
medical care, etc. Being unable to afford basic necessities forces
people to live in unfit areas, eat foods that are not healthy, and neglect
sicknesses or wounds that need to be attended to medically. Without a
strong economy and a strong employment rate the people of
Nicaragua stand are in dire need of assistance.
In October of 1998, Hurricane Mitch landed on the shores or
Nicaragua. It was recognized as the second deadliest Atlantic hurricane
on record. Thousands of people were left with nothing and still have
nothing living on the margins on the city of Chinandega, Nicaragua in
what is locally known as the ‘circle of death,’ living between the dump,
a cemetery, and a sewerage plant. Thousands of people live in shelters
only made of scrap metal, plastic bags, sticks, and whatever else they
can find in the garbage that surrounds them. The people are still
waiting and pleading for help from the government since the
hurricane, but help still hasn’t arrived. After the hurricane struck there
were an estimated 3,800 dead, 7,000 missing, 2 million directly
affected, and 500,000-800,000 left homeless.
Water is considered one of the most valuable natural resources
in the world. In an ideal world, everyone would have equal access to an
unlimited source or safe and clean drinking water.
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“Waterborne illness is caused by recreational or drinking water
contaminated by disease-causing microbes or pathogens. Of
note, many waterborne pathogens can also be acquired by
consuming contaminated food or beverages, from contact with
animals or their environment, or through person-to-person
spread” (Causes and Symptoms of Waterborne Illness).
According to the CIA fact book, the degree of risk for infectious
diseases in Nicaragua is very high. Waterborne illnesses include:
bacterial diarrhea, cholera, hepatitis A, and typhoid fever. Infectious
diseases carried throughout water supply can be linked back to two
things, poor water sanitation and lack of education on hygienic
practices. 15% of the population of Nicaragua still does not have
access to an improved drinking water source, with 32.2% of rural
populations having little to no access. 47.9% of the population does
not have access to sanitation facilities (The World Factbook:
Nicaragua). This continues to add to the risk of contact with
waterborne infectious diseases. With the degree of risk being high for
the residents of Nicaragua, especially in rural communities where
access to clean drinking water is not as prevalent. There is a need for
better education on proper drinking, hygiene, and sanitation practices
in order to eliminate the root of the problem.
Many dangerous diseases threaten the people of Nicaragua. The
Infant mortality rate is extremely high in the poorer reigns of the
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country. The high death rate is largely due to respiratory diseases such
as neonatal sepsis, congenital malformations, and diarrhea (World
Health Organization: Nicaragua). Malaria spreads quickly in the small,
indigenous populated villages and tuberculosis is common in the
poorest, medically unreachable areas. Due to the inadequate housing
in poorer regions, Denque, a mosquito-born disease affects many
people. This particular mosquito thrives in the trash-ridden zones
where people are already weak from dehydration and without
protective necessities. The disease will induce symptoms of vomiting
and a high fever (nicaliving.com).
Current medical care in Nicaragua is inadequate. There is
approximately 1 doctor for every 3,000 people in the country. There is
approximately only one hospital bed per 1,000 people. Nicaragua is
also prone to natural disasters. With lack of facilities and doctors,
death and extent of injury increases in these times.
Due to the poverty, Nicaragua’s residents encounter many
problems such as: poor economy, lack of proper housing and shelter,
lack of clean water, deadly diseases, and lack of medical care. These
are the bigger problems that citizens can and do encounter in their
day-to-day life. In order to make the lives of Nicaraguans better, these
problems are the ones that will need to be addressed and taken care of
first.
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The people of Nicaragua are facing many injustices including:
extreme poverty, malnutrition, lack of housing, and inadequate
medical care. On Eagle’s Wings Ministry has committed to meetings
the needs of the people through child feeding programs, home
construction and medical clinics. In order to effectively and continually
serve the people of Nicaragua, OEW needs increased brand awareness
through social media and fundraising campaigns to sustain and expand
their current programs.
Social media is a must-have for all non-profit organizations. It
helps them get noticed and sustain a loyal following. Social media can
let fans or supporters know what the organization is up to. On Eagles
Wings Ministry currently has a Facebook page as their only social
media outlet. The ministry could reach its full potential better if it were
to increase the number of social platforms they are using, post to the
social media platforms that they have more regularly, and increase the
amount of emotionally grabbing posts they make.
THE PLAN
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Having a presence on more than just one social media domain is
important because different sites have different age demographics. For
example, younger people in the 16-25-age range tend to spend more
time on social media sites such as Twitter and Instagram; where as,
Facebook tends to be used by an older audience in the 25-40-age
range (Marketing Charts and Business Insider). Adding new social
media platforms would help reach out to a younger demographic.
According to an article by the Stanford Sire Review, “Millennials are
consistent in having a desire to see time, talent, and dollars translate
into people helped.” Increasing social media avenues can generate
new opportunities for organizational fundraising, advocacy, and
volunteer opportunities.
Posting regularly is also a vital component to any organization’s
social media plan. Posting updates regularly will help fans, supporters,
and followers know what is going on and what happens within the
organization. It also gives an audience something to look forward to
and can continually keep attention on the organization. Currently
OEW’s Facebook updates are posted on average about 3 times a
month. Posting at least once a day, whether it is an organizational
update or just a thought-of-the-day message, will help to keep the
organization on the forefront of the audience’s mind. If more posts are
made there is a greater chance that those posts will be shared by the
fans and seen by more potential supporters.
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The HootSuite application is highly recommended for the
organization to use when implementing the plan of posting regularly
and would collaborate all social media avenues on one easy-to-use
dashboard. It will allow OEW to schedule posts throughout the week,
link all social media, and update all sites from one application. It also
will produce a weekly report giving feedback and data on how OEW is
doing through social media. Outside applications can also by synced if
created (blogs, YouTube, etc.) which will allow for easy access sharing
of blog posts, videos, and updates. To help OEW execute a social
media plan, our team has created a timetable of events for the
organization to use:
Month 1: Create an account on all social media platforms such
as: Twitter, Instagram, BlogSpot, etc. Add friends and followers
and maintain build great rapport so that all accounts can
function.
Month 2: Implement interactive campaigns for the social media
networks and make sure that each campaign caters to the
mission of the organization. Use outlets that will post on behalf of
the organization on every social media outlet. Be sure to monitor
every social media platform and count likes, post, shares, tweets,
and followers weekly.
Month 3: Once campaigns have been implemented or
introduced to the organization’s social media world, make sure
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that the campaigns are functioning and getting an appropriate
response. Analyze responses and strategize on how to improve
the campaigns that are not working.
Month 4: In the event that everything is going as planned, do an
analysis on your followers/target audience. Attempt to cater to
the audience to benefit the organizations social media platforms.
Create contests or ideas that highlight members, make them feel
like they are part of the mission. This will increase shares of
certain posts.
Month 5: As you receive more shares and likes and re-tweets and
followers, make sure your brand is known and very unique. Start
doing posts with your organizational logo at the end of the post.
Do a distribution of shirts with the logo at popular public places
within your group’s industry.
Month 6: Once you have created social media and brand
awareness and made your organization prominent in your area of
work; start branching out. Like, follower, and tweet with other
organizations in the same realm of work. Create relationships
this will enlarge your target audience and increase your brand
awareness. It will also give the perception that your group is into
collaboration.
In the event that the plan for the On Eagles Wings organization fails to
be successful at reaching individuals, a backup plan must be created.
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Essentially, Plan “B" must be able to not only clean up the mess that
the original plan was supposed to take care of but clean up the failure
of the original plan as well. If creating mini campaigns and promoting
On Eagles Wings doesn’t work then a strategy will be implemented as
follows: A SWAT analysis will be created, tactics will be developed from
the analysis, those tactics will then be implemented, and the backup
plan evaluated. The SWAT analysis is a report that includes the
strengths, weaknesses, opportunities and threats that this particular
ministry has to deal with. Everything all be looked at with great detail
and used for the benefit of the company.
Should the social media campaigns fail to bring brand awareness
to On Eagles Wings, the SWAT analysis will give a large amount of
information to help the campaign get back on track. Using the
information, we will take the strengths and highlight them through a
channel of publicity ideas. All of the programs that OEW offers will be
broadcasted to a plethora of church groups, Christian universities, and
television channels or networks owned by Christian families or groups.
Once the demographics of people between the ages of 17-55 are
reached, the problem of brand awareness will be tended to. The next
thing to do will be to reintroduce this organization to the social media
world.
Through the social media networks and platforms, the
weaknesses of OEW will be polished and presented at a different angle.
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The needs for volunteers, financial support and other materials will be
presented as different opportunities. The need for volunteers will be
posted to the social media networks and platforms as internships that
pay with experience or as medical missions where students are able to
put into practice the different things they have learned. The financial
needs will be presented as fundraisers that are fun and beneficial to
both OEW and those who wish to donate or take part in the
organizations programs. As word of these exciting events are spread,
the campaign’s mission will be heard by the right people who fit into
the target audience of On Eagles Wing. This will reestablish a following
and strengthen the image of this group. Once all of these things have
come into play and rebuilt the organization’s brand awareness and
social media progress, OEW can repeat the timetable strategies and
keep the social media platforms that have been created up-to-date and
current. The most important thing that the On Eagles Wings ministry
should do is make sure that the audience of the social media groups
they have are directly interacting.
A way this strategy of direct interaction will be performed is
through questions and responses on the social media platforms.
Questions will be created so that the audience can share their thoughts
and opinions. Once the interactions begin on the social media outlets,
OEW’s job is to respond and to do so in a timely manner. The more the
organization responds and creates conversation with an audience, the
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better the statistics for donor relations will be. This has to be done in
social media as well as outside of social media so that On Eagle’s
Wings can maintain a consistent and increasing audience and donor
number.
In order to help increase organizational awareness and financial
contributions, Team Nicaragua will be compiling multiple potential
fundraising campaigns, each with a different focus. OEW will have the
ability to distribute these to a multitude of possibilities depending on
factors such as: age, income, and interest level. One of the main
suggested campaigns will be a tee shirt sale. Team Nicaragua will
come up with several logos specific to the different programs OEW
runs (medical clinic, child sponsorship, and feeding) and each shirt will
have a set price in order to guarantee a set amount of money back to
each program. For example, a tee shirt designed for the medical clinic
will cost $20, but will pay for prescriptions for three people living in
poverty in Nicaragua. Tee shirts can be sold through the OEW website,
social media, on-site for volunteers, and at churches and other
supporting organizations.
Another avenue for the ministry to grow support is by connecting
with more like-minded organizations. They can connect with more
churches that give to international religious nonprofits. OEW can also
connect with religious schools by making it a credited internship or a
short mission trip experience to help work with the organization. They
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can join with interested companies that are not Christian affiliated as
well. Speaking with medical organizations about the health care
ministry offered can be beneficial in raising funds; as is talking to
construction companies for their home building ministry; meeting with
farms or grocery stores in assisting the feeding ministries is also a
possibility. To keep these ideas growing and getting more connections
there needs to be a full-time resource manager position. It can be
someone already in the organization or bringing someone new in
whose job is strictly organizing and connecting OEW with various other
organizations, churches, and companies that would benefit their
mission.
T-Shirts and mugs were designed by the Campaign team in order
to reach a donor pool that may only want to make a one-time
donation. There is a male and female design of shirt and each will be
sold for twenty dollars. Depending on the quantity of shirt ordered,
three to five dollars will go towards production of the shirt with the
remainder of the money going to fund OEW programs. Mugs will be
sold for fifteen dollars, with three to five dollars going toward
production. The sale of one shirt can fund a minimum of three
prescriptions and the sale of a mug can fund one child for the feeding
program for a month. The website can add a shop section for people to
browse, links can be posted on social media, and shirts and mugs can
be brought to churches and other events that OEW is speaking at.
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Team Nicaragua also created a brochure on the organization that can
be handed out at events, churches, or to potential partners.
Team Nicaragua also put together a list of donor levels that OEW
can implement. Each level funds specific programs that OEW does and
also gives incentive for individuals or groups to give to the
organization. The first level is the “Eagle Donor” which is $100 per
month or $1,200 annually. This donor level sponsors ten kids for the
feeding program for the entire year. The benefits for the donor include:
pictures and updates on sponsored children and a t-shirt. The second
donor level is the “Crown Eagle Donor” which is $300 per month or
$3,600 annually. This donor level sponsors 15 community water wells
and 120 prescriptions. The benefits for the donor include: choice of
dedication plaques on each well, picture updates of communities with
completed wells, and a t-shirt. The third and highest donor level is the
“Golden Eagle Donor” which is $500 per month or $6,000 annually.
This donor level builds a home for a family, builds a wells, sponsors two
children through the feeding program for a year, and provides twelve
prescriptions. The benefits for the donor include: pictures and updates
on each children, well, and home, choice of dedication plaques on the
well and home, a t-shirt, and a mug.
The goal in the end is to help On Eagles Wings Ministry with their
mission of continuing to provide services for those suffering in poverty-
stricken Nicaragua. The nonprofit organization’s many programs
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depend on donations from people and volunteers to work with them. It
is imperative that those are needs be targeted with this brand
awareness campaign in order for a continually successful ministry
organization.
On Eagles Wings Ministry, like any other organization has a budget that
needs to be followed strictly in order for the ministry to remain
functional. The suggested budget provided in this segment is for:
Social Media, the construction of houses in Nicaragua, Brochures for
congregational fundraising, and T-shirts for their individual donor
based fundraising.
As far as budget is concerned the cost for social media is usually
small to non-existent. The use of Internet depending upon services
varies, however budget for social media is non-existent unless, On
Eagles Wings is boosting their Facebook posts or promoting their page
BUDGET
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or purchasing likes or followers. Since this is not the case for On Eagles
Wings, the social media budget needed and allotted is zero dollars. In
kind budget may be inclusive in the plan, but will not matriculate a
particular number or amount of money or cost for anything. In Kind is
known as a type of payment where compensation is made in the form
of goods and services, rather than cash. Payments in kind are often
made in the form of a concession or special privileges. In the plans and
solutions internships and opportunities were mentioned. These
opportunities or services are examples of in kind payment. As far as
budget is concerned in the area of the social media plan, all that is
needed is computer maintenance and upkeep. In the nation of
Nicaragua technology is hard to come by and therefore many foreign
programs are providing technology for the natives of this country. The
upkeep and maintenance of Nicaragua varies based on the areas of
the nation, due to this there is not a specified budget for this type of
need
One of On Eagles Wings Ministries most important programs is
the construction ministry. Concrete and brick homes are made for
deserving people in the community. The typical cost of building a
home in Nicaragua is $5,500.00, and the estimated cost of materials is
$5,496.60. The following materials are required in order to build a
home: cement blocks, steel support beams, entry door, metal roof
panel, concrete bricks, and windows (2).
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Construction of homes through Home Depot pricing.
Materials Cost
Materials Cost
Cement – 60 lb. mix blocks $2,435.00
Steel Support Beams $1,297.00
Premium Steel Slab Entry Door $97.00
Metal Roof Panel $899.60
Concrete Bricks $498.00
Windows (2) $270.00
Total $5,496.60
The On Eagle’s Wings organization can use the fundraising
brochure template distributed by Team Nicaragua to distribute to
churches, organizations, and individuals. The brochures will be color
and laminated. The more brochures that are purchased, the cheaper
the price will be. Utilizing this material will put all fundraising
information in the hands of potential donors/church congregations and
increase incoming funds. Team Nicaragua suggests ordering 1,000
brochures to begin, which will cost $311.99 and includes free shipping.
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Brochures can be sent upon request and more can be ordered as
supplies run low. Free shipping on orders over $39.99
Brochures (for fundraising) Pricing from Staples
Quantity Price
25 $34.99
100 $119.99
250 $179.99
500 $179.99
1,000 $311.99
1,500 $335.49
2,000 $389.99
2,500 $467.99
Team Nicaragua is doing a t-shirt campaign for on Eagles Wings.
This t-shirt campaign will fund the medical team prescription program;
the cost is $5 per prescription. We will charge $20 per-shirt the
average cost of production for a shirt is $3.24. Each t-shirt purchase
will provide the cost for 3 prescriptions.
Running Head: ON EAGLES WINGS FINAL PAPER
T-shirts Fundraisers
Quantity Price (Per shirt)
36+ $3.67
72+ $3.46
144+ $3.42
288+ $3.29
576+ $3.24
1008+ $3.00
2016+ $2.85
T-Shirt Designs:
Running Head: ON EAGLES WINGS FINAL PAPER
Mug Design:
Running Head: ON EAGLES WINGS FINAL PAPER
The suggested budget provided in this segment is for: Social
Media, the construction of houses in Nicaragua, Brochures for
congregational fundraising, and T-shirts for their individual donor
based fundraising. The budget shown in this segment is for keeping up
with current costs of projects and for new projects that will help
increase OEWM’s following and fundraising abilities.