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Next#1El repte de la triple pantallaContinguts, tecnologia i nous usuaris en l’era de la TV digital multiplataforma
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Mesa redonda:La nueva TV: los contenidos
producidos por el espectador
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Current Programming: Strategic Overview
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To liberate the most powerful medium on earth
Our mission
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Our audience
Generation Y
Media multi-taskers, “media grazers” (computer always on with tv/mobile phone in hand)
Short attention span (for what’s boring)
Media creators (Facebook, MySpace, UGC, etc.)
International
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The opportunityA hit news and information network for young adults
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The parameters
Multi-platform
Fast paced
Participatory
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Cracking the code
(What’s going on for young adults, in their voice, and from their point of view)
Reinvented news & information concept:
The world’s peer-to-peer news and information network
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More appealing to the audience
Multi-platform friendly
Widens the creative target
Enables UGC
Cracking the codeShortform:
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Everything on Current is participatory
Pod families
Distinguishes us from all other networks
VC2 branding(“HBO of UGC”)
Cracking the codeUGC emphasis:
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Citizen Rescue (New Orleans)
Resistance (Gaza)
Cracking the codeUnique mix:
Juggler (Colombia) High Tech Tokyo (Japan)
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Vanguard
Current Originals (latter two role model for VC2 and create templates)
Acquisitions (selected)
Daily programming
Burning Man
Feeding Haiti Tora Bora (Afghanistan)
First Descent
Cracking the codeUnique mix, cont’d:
Daily Fix InfoMania/Google Current
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Adds personality to the mix
Adds people for the audience to identify with
Leverages celebrities for Current TV
OK Go
Ladytron
Hosting / guest hosting:
Cracking the code
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Deejay metaphor: pods/content arranged according to audience mood, time of day/ week/ month/ season
Allows us to always be “current”
Surfs the dynamic waves of viewer interest, uniquely among networks
Shuffle format:
Cracking the code
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Next#1El repte de la triple pantallaContinguts, tecnologia i nous usuaris en l’era de la TV digital multiplataforma