Download - Local seo 101
Anthony Congdon
rethinkmarketing.com.au
Todays notes are at bit.ly/LocalSEO101
This broad definition doesn’t restrict Local SEO to Google + Bing or to only maps-style queries.
Local SEO Defined
The practice of improving the quantity and quality of traffic from search queries with a geographic intent.
3. Standardize Your NAP
Name Address Phone Number
Google yourself and claim / correct every listing you can find
Try our free self assessment tool here
3. Spot the 5 Differences
Jones, Citizen & Smith Accounting33 Bloggs Rd Bunbury WA 6230
Jones Citizen and Smith Accountants33 Bloggs Road South Bunbury WA 6230
3. Things you’ll need
2-3 Business listing titles Submission email address Business contact email address Business phone number Busienss Address Social media links 2-3 unique business descriptions (Typically 200 words max) Square logo image (300px is best viewed on most websites) 5 business related images Business ABN
3. Australian Directories
www.yellowpages.com.au truelocal.com.au yelp.com.au hotfrog.com.au startlocal.com.au womo.com.au aussieweb.com.au dlook.com.au localstore.com.au localbusinessguide.com.au yalwa.com.au
localbd.com.au superpages.com.au businesslistings.net.au comeonaussie.com local.com.au yellowbook.com.au raveaboutit.com.au shopseek.com.au companylist.com.au mysouthwest.com.au
4. EARN Citations (Links)
With great content that people just want to share!
Complete your social profiles (with NAP) Link your social profiles
5. EARN Reviews
Ask your clients to give a review of your product or service on the directories to boost your profile, referral traffic and backlink value!
Google Review YELP Zomato Facebook Trip Advisor