Download - La Marca #1
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1. La Marca ------------------------- Parte 1
2. Por fin!!! Trabajo Slogan
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Una marca es un nombre,
término, signo, símbolo o diseño,
o combinación de lo anterior,
que pretende identificar los
bienes o servicios de un vendedor
o grupo de éstos, y diferenciarlos
de los de la competencia.
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En esencia,
una marca es la promesa de un vendedor
de entregar a los compradores,
de manera consistente,
un conjunto específico de características,
beneficios y servicios.
Las mejores marcas suponen
una garantía de calidad.
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Steve Jobs – Apple CEO.
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UNA MARCA ES ESA CORAZONADA UN PRODUCTO, SERVICIO U ORGANIZACIÓN DESPIERTA EN LAS PERSONAS.
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Hablamos de una CORAZONADA porque las personas son EMOCIONALES, seres INTUITIVOS.
Se trata de las corazonadas de las personas porque en definitiva las marcas son definidas por individuos y NO por las compañías, el mercado o el público.
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Ó
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LAS COSAS COMO SON
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MUCHAS NO SON TANTAS
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LAS MEJORES COSAS DE LA VIDA, TOMAN TIEMPO
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á
ó
ó
Comerciales Bancos
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–
Ó –
É –
x x
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…
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