Download - Illawarra forum presentation
Take Advantage of Technology your future business model
Presented by Jacinta CaliCo-Director, Internetrixlinkedin.com/in/jacintacali/
Focusing on the current situation
› Funding reform› Need for client centred› Evidence for alternate
funding › Service sustainability› Long term vision
My Intent for Today’s Workshop
Could these new technologies help my organisation?
Provide you with ideas and inspirationStrengthen your existing Digital Strategy
Agenda:
1. Fast Internet2. Use technology to reduce risk3. Digitalise your business model4. Getting more volunteers and donations
online5. Leverage the power of Google
Part 1Fast Internet
your source for digital disruption
Digital disruption is the change that occurs when
new digital technologies and business models affect the
value proposition of existing goods and services.
Part 1: Fast Internet
Digital Disruptors - Newspapers
Part 1: Fast Internet
Digital Disruptors - Travel
Part 1: Fast Internet
Digital Disruptors - TV
Part 1: Fast Internet
Digital Disruptors - Music
Part 1: Fast Internet
Digital Disruptors - Accounting
So, what has internet speed got to do with it?
It’s the key to your future model
Part 1: Fast Internet
NBN in the Illawarra & Shoalhaven
Part 1: Fast Internet
NBN in the Illawarra & ShoalhavenProductivityFaster internet speeds improves our productivity when working online.
FlexibilityCloud technology and faster broadband enables staff and support teams to easily work from remote locations.
Better VideoFast internet has enabled higher quality video definition for video conferencing and online learning.
Part 1: Fast InternetPart 1 Summary
Fast internet is the foundation to delivering your future business model
Part 2Use technology to mitigate
risk for your organisation
Part 2: Using Tech to mitigate risk
Are internet speeds letting you down?
SYFS - Lake Entrance Road, Warilla
External 4G 4G in place - off network
Outreach training room - no cables
Part 2: Using Tech to mitigate riskNeed to work remote? NBN, no worries
Part 2: Using Tech to mitigate risk
Multi-location conferencing via Skype
Part 2: Using Tech to mitigate risk
Safeguard your org’s data in the Cloud.
Local storage & backups are historic. Cloud is now.
Part 2: Using Tech to mitigate risk
Cloud technology offers:
› Email access from any device› Software as a service (SASS) eg. Xero› File storage for collaborative sharing › Secure and backed up off site content access › Affordability
Part 2: Using Tech to mitigate risk
Part 2 Summary
› There are fast NBN alternatives › Utilise video conferencing for remote work› Set up multi-location conferencing › Adopt cloud based software
Part 3Digitalise your business
model
Part 3: Digitalise your business model
Digital Strategy
Turn your organisation’s activities & campaigns into the digital age with high performing, easy to measure digital frameworks
Community Clients we help digitalise
Part 3: Digitalise your business model
Case study: FOCAS
focas.org.au
Part 3: Digitalise your business model
Case study: Family Advocacy
family-advocacy.com/resources
Part 3: Digitalise your business model
Part 3 Summary
› Be innovative› Use new technologies to solve problems› Use your website to increase your reach and
share your message better
Part 4Get more volunteers &
donationsthrough your online presence
Setup a simple credit card payment form through your
websiteProvides a secure way for donors & members to make payments to your
organisation
Part 4: Generate new leads and donations online
Case study: FOCAS pay online
focas.org.au
Offer recurring donations through your website
Builds a regular cash flow to help your organisation achieve long term goals
Part 4: Generate new leads and donations online
Case study: Mind Blank Ltd.
mindblank.org.au
Run “Drip” email campaigns to educate, generate
engagementAND stimulate donations!
Part 4: Generate new leads and donations online
Case study: Plunket NZ
plunket.org.nz
Sell what you do online?Attract a wider audience with your own eCommerce shop
Part 4: Generate new leads and donations online
Case study: Wesley Mission
wesleymission.org.au/get-involved/wesley-gift-shop/
Part 4: Generate new leads and donations online
Part 4 Summary
› Setup a payment gateway if you haven’t already› eWay offer discounted accounts to NGOs
› Explore drip campaigns› Sell your mission and services to the world
online
Part 5Leverage the power of
Googleto succeed online
Sergey and Larry
Google in 1998
Google’s rise in share price
Part 5: Leverage the power of Google Google Analytics - a powerful FREE
tool
› Answering the Digital ROI question› Amazing insight into website visitor
behaviour› 100’s of data points› 100’s of reports to generate insight
Online Advertising - Google Adwords
Part 5: Leverage the power of Google
1. Signed in, create an ad for your campaign2. Define the search terms for the ad3. Set a daily budget to bid for position 1
How Adwords works:
Ad Grants!Are you eligible?
...Google has a softer side
Part 5: Leverage the power of Google
Am I eligible?
› Hold a valid charity status› Have an active and meaningful website › Agree to Google’s required certifications
YES = access up to $10,000 in Adwords per month
Part 5: Leverage the power of Google
HOW TO REGISTER
Step 1: Have your organisation register a Google G Suite account
Place your screenshot here
Part 5: Leverage the power of Google
HOW TO REGISTER
Step 2: Via Connecting Up Australia, apply for a TechSoup verification token
Place image of website, screenshot or text in here
https://www.connectingup.org/
Part 5: Leverage the power of Google
HOW TO REGISTER
Step 3: Commence the signup process with your TechSoup token ready google.com.au/grants/
Part 5: Leverage the power of Google
Part 4: Generate new leads and donations online
Part 5 Summary
› Use Google Analytics, it’s FREE and powerful› Register for Google Ad grants and super charge
your brand awareness online
Internetrix is an award winning Digital Agency, that helps our clients drive revenue and cut costs.
Pick up the phone, live chat, or email us if you would like hear how our skills and knowledge can help you
achieve your business goals and targets.
Get in touch:Email: [email protected] | Phone: 4253 5300 | @internetrix
Any Questions?
Thanks for listeningJacinta Cali
Co-Director, Internetrixlinkedin.com/in/jacintacali/
@internetrix Ph: 4253 5300