Download - exportaciones-importaciones mercadotecnia
-
7/24/2019 exportaciones-importaciones mercadotecnia
1/14
Fuente: SUNAT. Elaboracin: PROMPEX
Crec. Prom. Anual 2002-05
Confecciones: 26%
Textiles: 14%
Total: 24%
Part. Prom. Anual 2002-05
Confecciones: 81%
Textiles: 19%
0
Fuente: SUNAT. Elaboracin: PROMPEX
Particiaci!n 2006(en porcentaje
0
MERCADOTECNIA
EXPORTACIONES E IMPORTACIONES DE TEXTILES Y CONFECCIONES A TODO ELMUNDO EN LOS PERIODOS DEL 2004-2008 Y 2009-2013 SEGN DATOS DE LA SUNAT
EXPORTACION DE TEXTILES Y CONFECCIONES A TODO EL MUNDO EN EL PERIODO
DEL 2004-2008 SEGN DATOS DE LA SUNAT
AO 2004 2005 2006
AO 2007
En dii!"#$!% &'( !)*+$,'i+n!( FO '&'n.'$+n &' i/$' $+$d d! US 2 44 "i&&+n!(% "+n,+! $!*$!(!n,5 n in$!"!n,+ d! 9%6 $!(*!,+ d! (i"i&'$ "!( d!& '7+ 'n,!$i+$ C+n !& $!(&,'d+d! dii!"#$!% &'( !)*+$,'i+n!( ,+,'&!( d!& '7+ 200 ("'$+n US 2 88 "i&&+n!(% i/$'(*!$i+$ !n 1%06 ' &' '&'n.'d' !n !& '7+ *$!!d!n,! : ! +n(,i,:! &' ";( '&,' d! &+(
-
7/24/2019 exportaciones-importaciones mercadotecnia
2/14
En $!&'i5n ' (( *$ini*'&!( +"*+n!n,!(% !& d!(!"*!7+ d! &'( !)*+$,'i+n!( d! dii!"#$! d!200 /! in/&!ni'd+ *+$ &'( =!n,'( '& !),!$i+$ d! *$+d,+( n+ ,$'dii+n'&!(% ! $!i!$+n40%6% "i!n,$'( ! &'( !)*+$,'i+n!( ,$'dii+n'&!( ii!$+n &+ *$+*i+ '& $!!$ 1%86 C+n !(,+($!(&,'d+(% &'( !)*+$,'i+n!( d!& '7+ 200 $!i!$+n i"*&('d'( ,'n,+ *+$ &+( *$+d,+( n+,$'dii+n'&!( >$!i!$+n 19%26@ +"+ *+$ &+( *$+d,+( ,$'dii+n'&!( >$!i!$+n 1?%46@
EXPORTACIONES NO TRADICIONALESEn !& "!( d! dii!"#$!% &'( !)*+$,'i+n!( n+ ,$'dii+n'&!( &&!B'$+n ' n' i/$' $+$d d! US03 "i&&+n!(% ni=!& nn' 'n,!( '&'n.'d' : ! $!*$!(!n,5 n' ,'(' d! $!i"i!n,+ d! 40%6E)*&i'd+% *$ini*'&"!n,!% *+$ !& mayor dinamismo n !as "#or$a%ions d! s%$or $"$i!:'B$+*!'$i+ +"+ $!(&,'d+ d! &' $',i/i'i5n d!& TLC +n E(,'d+( Unid+(
D! '!$d+ ' !(,+( $!(&,'d+(% d$'n,! !& '7+ 200 &'( !)*+$,'i+n!( n+ ,$'dii+n'&!('(!ndi!$+n ' US ? 290 "i&&+n!(% $!Bi(,$'nd+ n $!i"i!n,+ d! 19%26 $!(*!,+ d!& '7+ 200?A ni=!& d!('B$!B'd+% /!$+n &'( !)*+$,'i+n!( d!& (!,+$ "i+ &'( ! $!Bi(,$'$+n &' ";( '&,','(' d! $!i"i!n,+ >33%?6@% (!Bid+ d!& (!,+$ "!,'&-"!;ni+ >$!i!$+n 31%6@% 'B$+*!'$i+>$!i!$+n 23%6@% "in!$' n+ "!,;&i' >$!i!$+n 21%6@% $"$i! &%r%iron '7(6)*( *!(!$+
>$!i!$+n 14%06@% : (id!$
-
7/24/2019 exportaciones-importaciones mercadotecnia
3/14
D! +,$+ &'d+% !n !& '7+ 200 (! id!n,i/i'$+n n'( ? 433 !"*$!('( ! !/!,'$+n !)*+$,'i+n!(d! *$+d,+( n+ ,$'dii+n'&!( D! !(,! ,+,'&% n 11%6 $!Bi(,$'$+n =!n,'( '& !),!$i+$ *+$ !ni"'d! US 1 "i&&5n
Prod+%$os T"$i!sL'( !)*+$,'i+n!( d! ,!),i&!(% !& (!,+$ n+ ,$'dii+n'& ";( i"*+$,'n,! +n n' *'$,ii*'i5n d!&26% $!Bi(,$'$+n n $!i"i!n,+ d! 1%?6 '& *'('$ d! US 1 41 "i&&+n!( !n !& 200? ' US 130 "i&&+n!( !n !& 200
E(,! $!(&,'d+ (! ((,!n,5 !n !& *+(ii+n'"i!n,+ d! n!(,$+ *'( +"+ *$+=!!d+$ d! *$+d,+(d! *n,+ d! '&B+d5n% d!(,''nd+ &'( "':+$!( =!n,'( d! ,-(i$,( d! '&B+d5n% '"i('( : #&('(%'( +"+ &'( d!";( *$!nd'( d! =!(,i$ d! *n,+ d! '&B+d5n% *$ini*'&"!n,! 'i' n!(,$+*$ini*'& "!$'d+ ! !( E(,'d+( Unid+(
T"$i! Con,%%ions
En ! 2007( !as "#or$a%ions #r+anas d! s%$or $"$i! %on,%%ions a!%an-. ! mayorr/is$ro is$.ri%o>US 1 29%8 "i&&+n!(@ &+ ! $!/&!5 n in$!"!n,+ d! 1%6 $!(*!,+ '&'7+ *'('d+ "i!n,$'( ! !n !& 3%06@% Ci&! >2%96@% I,'&i'>2%96@ : E'd+$ >2%06@ L'( *$ini*'&!( &n!'( d! *$+d,+( d!& (!,+$ d$'n,! !& 200 /!$+n&'( (iBi!n,!(H
-
7/24/2019 exportaciones-importaciones mercadotecnia
4/14
AO 2001
En ,$"in+( '"&'d+(% d$'n,! !& '7+ 2008 &'( !)*+$,'i+n!( ("'$+n US 31 1?3 "i&&+n!(%$!Bi(,$'nd+ n $!i"i!n,+ d! 12%16 $!(*!,+ d!& '7+ 200% (i!nd+ &'( !)*+$,'i+n!( n+,$'dii+n'&!( &'( ";( din;"i'( '& !)*'ndi$(! 19%6% (*!$'nd+ ' &'( !)*+$,'i+n!(,$'dii+n'&!( ! $!Bi(,$'$+n n $!i"i!n,+ d! 9%?6
En dii!"#$! d! 2008% &'( !)*+$,'i+n!( '(!ndi!$+n ' US 1 89 "i&&+n!( $!*$!(!n,'nd+ n''d' d!& 33%?6 $!(*!,+ d! (i"i&'$ "!( d!& '7+ 'n,!$i+$ E&&+ '#$' (id+ *$+d,+ d! &'+n,$'i5n d! &'( !)*+$,'i+n!( ,$'dii+n'&!( >-38%3@ *+$ &'( "!n+$!( +,i.'i+n!(
in,!$n'i+n'&!( d! &+( "in!$'&!(% *!,$5&!+ : '$in' d! *!('d+% : *+$ !& $!,$+!(+ d! &'(!)*+$,'i+n!( n+ ,$'dii+n'&!( >-20%06@
EXPORTACIONES NO TRADICIONALES
En !& '"&'d+ !n!$+-dii!"#$! d!& 2008% &'( !)*+$,'i+n!( n+ ,$'dii+n'&!( ("'$+n US 4? "i&&+n!( : $!Bi(,$'$+n n' ,'(' d! $!i"i!n,+ d!& 19%6% d!(,''nd+ !& din'"i("+ !n &'(=!n,'( d!& (!,+$ "!,'&-"!;ni+ >49%96@% "i+ >29%36@% 'B$+*!'$i+ >2?%96@% *!(!$+>24%46@ : ,!),i& >1?%26@
S+&'"!n,! !n dii!"#$!
-
7/24/2019 exportaciones-importaciones mercadotecnia
5/14
L'( !)*+$,'i+n!( n+ ,$'dii+n'&!( (! '$',!$i.'n *+$ n' "':+$ di=!$(i/i'i5n d! *$+d,+(!n,$! &+( ! ds$a%an #rin%i#a!mn$ !as "#or$a%ions d! s%$or $"$i! &276@%'B$+*!'$i+ >26@ : "i+ >146@% (!B-43%?6@ *$!(!n,5 n' "':+$ +n,$'i5n $!(*!,+ d!& "!$'d+ !(,'d+nid!n(! >-18%36@ A *!('$d!& $!(&,'d+ n!B',i=+ d!& (!,+$% (! $!'&i.'$+n "':+$!( !)*+$,'i+n!( ' +,$+( "!$'d+( +"+E(*'7'% A&!"'ni'% M)i+% F$'ni'% C'n'd;% '*5n : P'(!( '+(
-
7/24/2019 exportaciones-importaciones mercadotecnia
6/14
Con%n$ra%i.n n mr%ados
UE !( !& ,!$!$ d!(,in+ d! &'( !)*+$,'i+n!( ,!),i&!( n+ ,$'dii+n'&!( d$'n,! !& *!$+d+ !n!$+
n+=i!"#$! 2008L' *'$,ii*'i5n d! UE +"+ d!(,in+ d! !)*+$,'i+n!( d! *$+d,+( ,!),i&!( !n !& 200? /! d!9?6% !n !& 200 /! d! 986 En !& *!$i+d+ !n!$+ n+=i!"#$! 2008 ' (id+ 896
L+( *$ini*'&!( "!$'d+( d!(,in+ d! &' Uni5n E$+*' /!$+n I,'&i'% F$'ni' : A&!"'ni'% $!i!nd+!n !n!$+ n+=i!"#$! 2008 !n 226% 416 : 2996 $!(*!,i='"!n,!
E& ,+,'& d! d!(,in+( '(!ndi5 !n !& '7+ 200 ' 109% iB'& n"i&&+n!( d! US@1092 12 1480 130 2018
EXPORTACIONES 3200
EXPORTACIONES SEN SECTORES ECONOICOS&20013200*
-
7/24/2019 exportaciones-importaciones mercadotecnia
7/14
P$ini*'&!( *$+d,+( !)*+$,'d+( (!B
-
7/24/2019 exportaciones-importaciones mercadotecnia
8/14
EXPORTACIONES 2011
EXPORTACIONES SEGN SECTORES ECONOMICOS >2011@
EXPORTACIONES NO TRADICIONALES
En !& '7+ 2011 &'( !)*+$,'i+n!( n+ ,$'dii+n'&!( '(!ndi!$+n ' US 10 144 "i&&+n!(% "+n,+
! $!*$!(!n,5 n $!i"i!n,+ d! 32%26 $!(*!,+ d!& ni=!& '&'n.'d+ !n !& '7+ *$!!d!n,!S!B94%16@% (!Bid+ d!& (!,+$ *!(!$+ >?1%16@% "i+ >34%36@% 'B$+*!'$i+ >28%6@%
-
7/24/2019 exportaciones-importaciones mercadotecnia
9/14
,!),i& >2%36@% (id!$1?%06@
A di/!$!ni' d! &'( !)*+$,'i+n!( ,$'dii+n'&!(% &'( !)*+$,'i+n!( n+ ,$'dii+n'&!( (!'$',!$i.'$+n *+$ n' "':+$ di=!$(i/i'i5n E& 'B$+*!'$i+ (iB! (i!nd+ !& ";( i"*+$,'n,!(!,+$% $!Bi(,$'nd+ n' *'$,ii*'i5n d!& 286 d!& ,+,'& !n !& '7+ 2011J &! (iBi!$+n !n +$d!n d!i"*+$,'ni' !& (!,+$ ,!),i& >206 d!& ,+,'&@% "i+ >1?6 d!& ,+,'&@ : (id!$4%6@ /!$+n &+( ! $!Bi(,$'$+n "':+$!)*'n(i5n S!B
-
7/24/2019 exportaciones-importaciones mercadotecnia
10/14
EXPORTACIONES 20'2
En !& 2012 !& ='&+$ d! &'( !)*+$,'i+n!( ("5 US 4 229 "i&&+n!(% "+n,+ in/!$i+$ !n 1%6$!(*!,+ d! (i"i&'$ *!$+d+ d!& '7+ 'n,!$i+$ En !(,! *!$+d+% &'( !)*+$,'i+n!( ,$'dii+n'&!(/!$+n &'( ";( '/!,'d'( '& $!,$+!d!$ 4%6J !n '"#i+% &'( !)*+$,'i+n!( n+ ,$'dii+n'&!(
-
7/24/2019 exportaciones-importaciones mercadotecnia
11/14
R!Bi(,$'$+n n $!i"i!n,+ d! 8%6
EXPORTACIONES NO
TRADICIONALES
En !& *!$i+d+ !n!$+-dii!"#$! d!& 2012!(,'( !)*+$,'i+n!( '(!ndi!$+n 'US 11 0 "i&&+n!(% &+ ! $!*$!(!n,5n $!i"i!n,+ d! 8%6 $!(*!,+ d!(i"i&'$ *!$+d+ d!& 2011
En 2012 !& (!,+$ 'B$+*!'$i+ (iB!(i!nd+ !& ";( i"*+$,'n,! +n n'
*'$,ii*'i5n d!& 26 d!& ,+,'&J &!(iB!n ,!),i& >196@ : "i+ >16@%!n,$! +,$+(
Prod+%$os T"$i!s
P+$ ( *'$,!% &'( !)*+$,'i+n!( d!&(!,+$ ,!),i& ,+,'&i.'$+n US 2 1"i&&+n!( !n 2012% &+ ! $!*$!(!n,5 n$!i"i!n,+ d! 8%36 $!(*!,+ d!& '7+'n,!$i+$ S!B
-
7/24/2019 exportaciones-importaciones mercadotecnia
12/14
$!i!$+n &'( !)*+$,'i+n!( d! ,!&'( +n di(*+(i,i=+( d! ni5n d! B$'"'! in/!$i+$ ' ?0 GM2>441%46@% ,!id+( d! *n,+ d! 'n$' (*!$i+$ ' 30 CM >92%96@ : #&('( d! *n,+ d! /i#$'((in,,i'( >4%26@% !n,$! +,$+(J "i!n,$'( ! *+$ +,$+ &'d+% di("in:!$+n &'( !)*+$,'i+n!( d!'"i('( d! *n,+ d! '&B+d5n *'$' +"#$! d! n (+&+ +&+$ >-24%36@ : &'( d!";( '"i('( d!*n,+ d! '&B+d5n *'$' +"#$! d! di(,in,+( +&+$!( ' $':' >-1%46@% !n,$! +,$+(
EXPORTACIONES 20'%?6@
D! +,$+ &'d+% &'( *$!nd'( d! =!(,i$ ! ";( di("in:!$+n /!$+nH #&('( d! *n,+ d! /i#$'((in,,i'( *'$' "!$!( + ni7'( >-2%16@% '"i('( d! *n,+ d! '&B+d5n d! di(,in,+( +&+$!( >-32%86@ '( +"+ #&('( d! *n,+ d! '&B+d5n *'$' "!$!( + ni7'( >-30%6@
CUADRO RESUMEN DE LAS EXPORTACIONES EN LOS PERIODOS DEL 2004-2008
!00" !0#0 !0## !0#! !0#$0
%00
#000
#%00
!000
!%00
"ra#ca anual $e exortaciones $el sector textil
a%os
millones $e $olares
200 20'0 20'' 20'2 20'
-
7/24/2019 exportaciones-importaciones mercadotecnia
14/14
ILIOGRAFIA
,,*H"!di'*!$in/+C','&+B+',,'PEI2008-2012*d/
,,*H(n',B+#*!('&'*$!n('2008/!#$!$+n*040208,"
,,*H!)*+$,*$+"*!$B+#*!Mi!$+&!(P+$,'&MMEd!('$B'$'(*)Q'$i=+?1330F4?-D-4?1E-A9A-400131832FDPDF
,,*H!)*+$,*$+"*!$B+#*!Mi!$+&!(P+$,'&MMEd!('$B'$'(*)Q'$i=+?1330F4?-D-4?1E-A9A-400131832FDPDF
,,*H(n',B+#*!('&'*$!n('2009!n!$+n*20109,"
http://media.peru.info/Catalogo/attach/PEI_2008-2012.pdfhttp://www.sunat.gob.pe/salaprensa/2008/febrero/np040208.htmhttp://export.promperu.gob.pe/Miercoles/Portal/MME/descargar.aspx?archivo=61330F46-5BBD-461E-A9BA-4001731832FD.PDFhttp://export.promperu.gob.pe/Miercoles/Portal/MME/descargar.aspx?archivo=61330F46-5BBD-461E-A9BA-4001731832FD.PDFhttp://export.promperu.gob.pe/Miercoles/Portal/MME/descargar.aspx?archivo=61330F46-5BBD-461E-A9BA-4001731832FD.PDFhttp://export.promperu.gob.pe/Miercoles/Portal/MME/descargar.aspx?archivo=61330F46-5BBD-461E-A9BA-4001731832FD.PDFhttp://www.sunat.gob.pe/salaprensa/2009/enero/np250109.htmhttp://www.sunat.gob.pe/salaprensa/2008/febrero/np040208.htmhttp://export.promperu.gob.pe/Miercoles/Portal/MME/descargar.aspx?archivo=61330F46-5BBD-461E-A9BA-4001731832FD.PDFhttp://export.promperu.gob.pe/Miercoles/Portal/MME/descargar.aspx?archivo=61330F46-5BBD-461E-A9BA-4001731832FD.PDFhttp://export.promperu.gob.pe/Miercoles/Portal/MME/descargar.aspx?archivo=61330F46-5BBD-461E-A9BA-4001731832FD.PDFhttp://export.promperu.gob.pe/Miercoles/Portal/MME/descargar.aspx?archivo=61330F46-5BBD-461E-A9BA-4001731832FD.PDFhttp://www.sunat.gob.pe/salaprensa/2009/enero/np250109.htmhttp://media.peru.info/Catalogo/attach/PEI_2008-2012.pdf